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canghaifeiyan 发表于 2010-4-30 17:21:19

5、production and distribution takes pride in对...感到骄傲 distribution distribute distributor unique  解释为：being the only one of its sort a unique opportunity be equipped with equipment incredible accuracy 精确（名词） accurate efficient
our company takes pride in having special production and distribution systems.let me describe how unique they are.
i take great pride in my work.
to distribute magazines to subscribers将杂志分送到订阅者手中
a unique opportunity he is the most unique man i have ever met.
first ,five factories that manufacture our products are equipped with dozens of computer-controlled robots that create high-quality products with incredible accuracy and efficiency.
be equiped for具备、、、的素质、能力 i am equipped for the job. accuracy and efficiency you must be more accurate in your work.
you are efficient in reducing waste. the news seems incredible to me.

canghaifeiyan 发表于 2010-5-4 17:02:12

production and distribution character reference  品德证明书 characterize 以...特征 be characterized by sth 以...特征 an effective use of...有效的运用... wholesale   批发零售 retail   零售 retailer  零售商 establish  建立 supply   raw materials  原料
second,the distribution system of our company is also characterized by an effective use of computers. 行销系统也因为电脑的有效运用而显得很有特色。
the production system of our company is characterized by its efficiency and precsion. 我们的制造系统以迅速和精确为特色。
we have established on-line computer communications systems with wholesale dealers across the nation in order to supply our products quickly to our customers. 建立了一套与全国各地批发商联网的电脑系统，以便使产品能迅速地供应给客户。
buy (sell) at wholesale price
we have established the economic /technical cooperation with many companies.
we can supply any quantity of these goods. Japan gets supplies of raw materials from abroad. thus,we have one of the nation's most efficient production and distribution system ,and we try our best to serve our customers in the best way we can.
I have given you a rather simple explanation of how our production and distribution systems are organized .they are too complex to explain sufficiently in a short speech like this.you can refer to this guidebook for details.

canghaifeiyan 发表于 2010-5-4 17:29:15

7、bussiness philosophy 1 经营理念（1） bussiness philosophy 经营理念 fundamental 基础的 foundation 创立、建立 ever since 从...开始 include interpersonal relations 人际关系 utmost 最大限度的 honesty is the best policy  诚实是上策。 strategy  战略 strategy committee  战略委员会 sharpening your axe will not delay your job of cutting wood. 磨刀不误砍柴功。
now i would like to briefly introduce the fundamental business philosophy of our company.
ever since the foundation of our company in 1925.the business philosophy of our company includes trust,honesty,cooperation.
the cost includes taxes.
having trust in each other is very important doing business requires a good interpersonal relations.
 foreign and trade relations. race relations 种族关系等 the matter requires utmost care.
this situation requires that this should be done immediately.
honesty is the best policy,they say.being honest in business is indeed one of the best strategies in order to win the trust from our customers.
honestly is the best policy.
adopt a strategy of massive deflation
I am a member of our company's strategy committee.

canghaifeiyan 发表于 2010-5-5 17:20:46

8、business philosophy
cooperation 合作 essential 基本的、必须的、不可缺 respect 方面、点 in this respect in all respects/in every respect in some respects make an effort make a special effort make no effort maintain be based on sth contribute
also,cooperation is essential in bussiness.in order to compete equaly with other companies,cooperation in our company is very important.in this respect,we make a special effort to establish good communication and cooperative relationships between management and labor.
food is essential to life.
based on this philosophy,we hope to contribute to our customers,employees and the society.
honesty and hard work contribute to a success.

canghaifeiyan 发表于 2010-5-8 12:01:14

9、meeting (一) I'd like to get things under way. can I have you attention? agenda start the ball rolling in my opinion I am convinced /sure/positive that...... I am inclined to think that... I tend to think that... poor sales the cause of... original 
now ,i'd like to get things under way.the main topic on todys'agenda is the development of a u.s sales strategy for the new.

canghaifeiyan 发表于 2010-5-10 17:21:38

10.meetings agree with disagree with agency agent visual 图像 convey  传达，传递 be accustomed to  sth get accustomed to sth tend to do sth the trouble spot 问题点
I can't agree with you,because we used the same agency forboth the Japanese and U.S campaigns,and the campaigns were very similar---but response was 40% higher in Japan. 在日本和美国，我们用的是同一家广告代理商，广告活动极为相似，结果在日本方面的销售额提高了40%。
i can't agree with you,because I am sorry,but I disagree with you. I am afraid I disagree with you. I would agree with you,except for one thing.
I'll tell you what I think the trouble is .they used visuals and music to convey an overall image,but did not say much about the product.Japanese are accustomed to this type of advertising ,but Americans tend to want more information from ads. 我来告诉你问题是什么，日本的广告商使用图像和音乐传达商品信息，而对产品讲解很少。日本习惯这种广告的方式，而美国人愿意从广告中获得更多的信息。
I am not accustomed to the climate here. i have to get accustomed to the climate here.

canghaifeiyan 发表于 2010-5-10 17:32:21

11.meetings  (三)
sound reasonable one's point of view can I just come in here? main issuse cover adjourn 休会 let's call it a day 让我们到此结束吧
well, it sounds reasonable,I understand your point of view.
and I think the historical and cultural basis for this difference in advertising is that....
can I just come in here? this is interesting ,but let's get back to the main issue.
can I just come in here?我能插句话吗？ excuse me ,i beg your pardon.
JUst a minute,please,Do you mean that the same advertising strategy is not good? 等一下，您是说用相同的广告策略不好，是吗？
this is interesting ,but let us get back to the main issue.
you seem to be getting off the point.您似乎脱离主题了
right ,that just about covers it,let's adjourn the meeting.
coca cola has covered almost the supermarkets in our city.

canghaifeiyan 发表于 2010-5-17 16:28:03

12.sales review (1) 销售情况回顾（1） increase level off pick up decrease,decline reach the peak performance launch 投放，推出（新产品） middle-of-the-range product 普通系列产品
the sales went up/increased/rose from 100,000 to 250,000.
the demand leveled off at about 270.000.
the sales picked up after we carried out the advertising campaign.
the cost began to ｄｒｏｐ from the second year.
now,i would like to go on to talk about the performance of B14 over the last six years.as you know ,we launched B14 in 1993,which was a middle-of-the-range product.
he stopped speaking,and went on to write on the blackboard.
we must watch the performance of the stock markert.
we launched B14 in 1993.
It's common for manufacturers to launch their new product berfore christmas.

canghaifeiyan 发表于 2010-5-17 16:44:42

13.sales review(2)
progress 发展 as you can see rise steadily unsteadily fall badly settle figure
this graph shows the progress of the B14.
as we learn,graphs are good visual aids. 我们都知道，图表是一种很好的可视辅助工具。
sales rose steadily to peak of 550，000 at the end of year three.
sales rose steadily and reached a peak of 550,000 at the end of year three.
the following year sales fell badly to 450,000.
the selling cost decreased sharply  in may.
the picked up again to settle about 500,000. 销售量重新回升，停留在500，000左右。
the remained constant at this figure in year 6.
the following two years sales remained constant at around 4,000,000.

canghaifeiyan 发表于 2010-5-17 17:10:57

14.project reporting
preliminary 先期的，初始的
market test 市场测试
small-scale 小型的
run a test 进行测试
encouraging
adverstising campaign 广告促销活动
scale up 增加（产量、销售额）
the preliminary market test was due to start last september,is that right?
yes,that is right.we set up a small-scale trial in the North.we ran the market test for 2 months,until the middle of November.
he is due to speak tonight. 他预定今晚要演说。
we set up a small-scale trial in the North.we ran the market test for 2 months,until the middle of November.
run a company run a risk of sth
and what were the results like?
very encouraging.Sales reached their target and generally consumer reaction was good.
so what was the next step?
well,as you know,the plan was to move to a national launch fairly quickly.we had planed january this year for a major TV advertising campaign.
what were the results like?
sales reached their target.
so what's gone wrong? basically,we have had problems in production.it seems that scaling up production for a national launch has been much more difficult than expected.

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