[原创]商务英语：每日一帖，请大家监督。

canghaifeiyan

5、production and distribution
takes pride in对...感到骄傲
distribution
distribute
distributor
unique  解释为：being the only one of its sort
a unique opportunity
be equipped with
equipment
incredible
accuracy 精确（名词）
accurate
efficient

our company takes pride in having special production and distribution systems.let me describe how unique they are.

i take great pride in my work.

to distribute magazines to subscribers将杂志分送到订阅者手中

a unique opportunity
he is the most unique man i have ever met.

first ,five factories that manufacture our products are equipped with dozens of computer-controlled robots that create high-quality products with incredible accuracy and efficiency.

be equiped for具备、、、的素质、能力
i am equipped for the job.
accuracy and efficiency
you must be more accurate in your work.

you are efficient in reducing waste.
the news seems incredible to me.

canghaifeiyan

production and distribution
character reference  品德证明书
characterize 以...特征
be characterized by sth 以...特征
an effective use of...有效的运用...
wholesale   批发零售
retail   零售
retailer  零售商
establish  建立
supply  
raw materials  原料

second,the distribution system of our company is also characterized by an effective use of computers.
行销系统也因为电脑的有效运用而显得很有特色。

the production system of our company is characterized by its efficiency and precsion.
我们的制造系统以迅速和精确为特色。

we have established on-line computer communications systems with wholesale dealers across the nation in order to supply our products quickly to our customers.
建立了一套与全国各地批发商联网的电脑系统，以便使产品能迅速地供应给客户。

buy (sell) at wholesale price

we have established the economic /technical cooperation with many companies.

we can supply any quantity of these goods.
Japan gets supplies of raw materials from abroad.
thus,we have one of the nation's most efficient production and distribution system ,and we try our best to serve our customers in the best way we can.

I have given you a rather simple explanation of how our production and distribution systems are organized .they are too complex to explain sufficiently in a short speech like this.you can refer to this guidebook for details.

canghaifeiyan

7、bussiness philosophy 1 经营理念（1）
bussiness philosophy 经营理念
fundamental 基础的
foundation 创立、建立
ever since 从...开始
include
interpersonal relations 人际关系
utmost 最大限度的
honesty is the best policy  诚实是上策。
strategy  战略
strategy committee  战略委员会
sharpening your axe will not delay your job of cutting wood.
磨刀不误砍柴功。

now i would like to briefly introduce the fundamental business philosophy of our company.

ever since the foundation of our company in 1925.the business philosophy of our company includes trust,honesty,cooperation.

the cost includes taxes.

having trust in each other is very important doing business requires a good interpersonal relations.

foreign and trade relations.
race relations 种族关系等
the matter requires utmost care.

this situation requires that this should be done immediately.

honesty is the best policy,they say.being honest in business is indeed one of the best strategies in order to win the trust from our customers.

honestly is the best policy.

adopt a strategy of massive deflation

I am a member of our company's strategy committee.

 

 

canghaifeiyan

8、business philosophy

cooperation 合作
essential 基本的、必须的、不可缺
respect 方面、点
in this respect
in all respects/in every respect
in some respects
make an effort
make a special effort
make no effort
maintain
be based on sth
contribute

also,cooperation is essential in bussiness.in order to compete equaly with other companies,cooperation in our company is very important.in this respect,we make a special effort to establish good communication and cooperative relationships between management and labor.

food is essential to life.

based on this philosophy,we hope to contribute to our customers,employees and the society.

honesty and hard work contribute to a success.

canghaifeiyan

9、meeting (一)
I'd like to get things under way.
can I have you attention?
agenda
start the ball rolling
in my opinion
I am convinced /sure/positive that......
I am inclined to think that...
I tend to think that...
poor sales
the cause of...
original

now ,i'd like to get things under way.the main topic on todys'agenda is the development of a u.s sales strategy for the new.

canghaifeiyan

10.meetings
agree with
disagree with
agency
agent
visual 图像
convey  传达，传递
be accustomed to  sth
get accustomed to sth
tend to do sth
the trouble spot 问题点

I can't agree with you,because we used the same agency forboth the Japanese and U.S campaigns,and the campaigns were very similar---but response was 40% higher in Japan.
在日本和美国，我们用的是同一家广告代理商，广告活动极为相似，结果在日本方面的销售额提高了40%。

i can't agree with you,because
I am sorry,but I disagree with you.
I am afraid I disagree with you.
I would agree with you,except for one thing.

I'll tell you what I think the trouble is .they used visuals and music to convey an overall image,but did not say much about the product.Japanese are accustomed to this type of advertising ,but Americans tend to want more information from ads.
我来告诉你问题是什么，日本的广告商使用图像和音乐传达商品信息，而对产品讲解很少。日本习惯这种广告的方式，而美国人愿意从广告中获得更多的信息。

I am not accustomed to the climate here.
i have to get accustomed to the climate here.

 

canghaifeiyan

11.meetings  (三)

sound
reasonable
one's point of view
can I just come in here?
main issuse
cover
adjourn 休会
let's call it a day 让我们到此结束吧

well, it sounds reasonable,I understand your point of view.

and I think the historical and cultural basis for this difference in advertising is that....

can I just come in here? this is interesting ,but let's get back to the main issue.

can I just come in here?我能插句话吗？
excuse me ,i beg your pardon.

JUst a minute,please,Do you mean that the same advertising strategy is not good?
等一下，您是说用相同的广告策略不好，是吗？

this is interesting ,but let us get back to the main issue.

you seem to be getting off the point.您似乎脱离主题了

right ,that just about covers it,let's adjourn the meeting.

coca cola has covered almost the supermarkets in our city.

 

canghaifeiyan

12.sales review (1) 销售情况回顾（1）
increase
level off
pick up
decrease,decline
reach the peak
performance
launch 投放，推出（新产品）
middle-of-the-range product 普通系列产品

the sales went up/increased/rose from 100,000 to 250,000.

the demand leveled off at about 270.000.

the sales picked up after we carried out the advertising campaign.

the cost began to ｄｒｏｐ from the second year.

now,i would like to go on to talk about the performance of B14 over the last six years.as
you know ,we launched B14 in 1993,which was a middle-of-the-range product.

he stopped speaking,and went on to write on the blackboard.

we must watch the performance of the stock markert.

we launched B14 in 1993.

It's common for manufacturers to launch their new product berfore christmas.

 

canghaifeiyan

13.sales review(2)

progress 发展
as you can see
rise steadily
unsteadily
fall badly
settle
figure

this graph shows the progress of the B14.

as we learn,graphs are good visual aids.
我们都知道，图表是一种很好的可视辅助工具。

sales rose steadily to peak of 550，000 at the end of year three.

sales rose steadily and reached a peak of 550,000 at the end of year three.

the following year sales fell badly to 450,000.

the selling cost decreased sharply  in may.

the picked up again to settle about 500,000.
销售量重新回升，停留在500，000左右。

the remained constant at this figure in year 6.

the following two years sales remained constant at around 4,000,000.

canghaifeiyan

14.project reporting

preliminary 先期的，初始的

market test 市场测试

small-scale 小型的

run a test 进行测试

encouraging

adverstising campaign 广告促销活动

scale up 增加（产量、销售额）

the preliminary market test was due to start last september,is that right?

yes,that is right.we set up a small-scale trial in the North.we ran the market test for 2
months,until the middle of November.

he is due to speak tonight. 他预定今晚要演说。

we set up a small-scale trial in the North.we ran the market test for 2 months,until the middle of November.

run a company
run a risk of sth

and what were the results like?

very encouraging.Sales reached their target and generally consumer reaction was good.

so what was the next step?

well,as you know,the plan was to move to a national launch fairly quickly.we had planed january this year for a major TV advertising campaign.

what were the results like?

sales reached their target.

so what's gone wrong?
basically,we have had problems in production.it seems that scaling up production for a national launch has been much more difficult than expected.