首先感谢楼上兄弟的鼓励! 下面是我的第三张导图,讲的是全球六大食品供应商之一的"通用磨坊"是如何在全球化过程中培养和吸引人才的. General Mills Goes Global “通用磨坊”迈向全球化 General Mills' employees are making moves from one country to another “通用磨坊”的员工四海为家 June 6, 2008
The kids were scrambling. The bags were still being packed. The Martinezes looked like a typical family about to go on vacation. Only this time, the trip was not all play. Ivan Martinez had taken a new job with General Mills that required his family to move to Mexico City, trading Minnesota for the Zona Rosa so he can market breakfast cereal throughout Latin America. The family's new adventure is part of the company's rising use of an international sales force to find growth in the global economy, pushing breakfast cereal out to the markets where Wheaties are a foreign food.
It's a lucrative bet—about 20 percent of the company's sales in its most recent year were from markets outside of the United States—and one that should get better with time
More employees going international General Mill’s international focus has sharpened in recent months. New CEO Ken Powell spent most of his career outside the United States. At least half of his senior team have international management experience. And right there in the annual report this year was the company’s new mantra: “We are a global consumer foods company.”
The company anticipates that within five years, a majority of its employees will be foreign nationals, up from just 4 percent six years ago. This year had a 46 percent rise over the previous year in the number of employees making moves from one country to another.
The moves are occurring in all directions. For every Ivan Martinez, there’s someone like Juliana Chugg, who performed so well for the company in her native Australia that she was awarded a prestigious job at the Golden Valley, Minnesota, headquarters: president of Pillsbury USA. There are even folks such as Colombian Luis Gabriel Merizalde, a rising star in Latin America, recently promoted to manage the company’s Australia and New Zealand business.
June 7, 2008 Don Mulligan, an experienced international manager, learned early on that working in a foreign market required ignoring your instinct—because it’s often wrong.
“You have to be willing to have confidence in the local management to make the right decisions,” he said, recalling an experience where he went against his instincts and followed the recommendation of a local manager in China. The local manager’s opinion—to grow a brand aggressively rather than slowly—paid off.
A good investment Within headquarters, there’s mounting interest in working overseas. The company uses an international assignment to develop stronger leaders, sometimes planning their return before the executive even leaves.
“We want to get a good return on the investment,” said Tanya Srepel, vice president for human resources, international. Srepel said she just knows the type of people who will thrive overseas—passionate, smart and with broad interests.
The payoff comes with executives like Jeff Harmening, president of Big G cereals, whose years abroad beefed up his knowledge of the 130 markets worldwide where the company is active.
The company has 10,000 employees outside of the United States, many of them local hires. It is also bringing more foreign nationals to the mothership. For example, Johnny Sung, a Shanghai native, moved to Minneapolis this year to do marketing for Haagen-Dazs and Nature Valley.
Not for everyone Yet for all the focus on the company’s international growth, no one is pretending that the domestic business takes a backseat. The United States still accounts for 80 percent of company revenue.
Maybe that’s good. Working overseas isn’t for everyone. “I found it terribly exciting, but excitement for me might be someone else’s hardship,” said Ian Friendly, chief operating officer. In the mid-1990s, he worked in South America and Southeast Asia, among other foreign locales.
The combination of travel and navigating a mishmash of cultures requires a certain temperament, which is why General Mills tells its young executives that overseas assignments aren’t the only route to the top.
“You have to do it for the right reasons,” Friendly said.
Vocabulary focus Scramble(v)仓促但吃力地行动 To move quickly, but with difficulty
Push(v)强力推销 To advertise sth repeatedly in order to increase its sales.
Lucrative(adj)有利可图的 Producing a lot of money, especially in a business or job
Foreign national(n phr)客居他乡的外国人 Any person living in a country who is not a citizen or does not currently have the right to live as a permanent resident in that country.
Rising star(n phr)明日之星,将要成功的人 A person who is likely to become successful
Mothership(n)母舰 A main ship or vehicle that carries a smaller vehicle which can operate independently, but still relies on the first (often used metaphorically)
Take a backseat(idiom)地位不如旁人或别的事物 To be in a less important position than something else.
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[此贴子已经被作者于2008-6-8 23:21:19编辑过] |