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模拟面试
模拟就是要仿真。前几年麦肯锡在招聘的最后一轮面试时，公司会在面试前专门安排三天的培训，其中就包括了角色扮演，有应聘者扮演麦肯锡的顾问，而麦肯锡的顾问们扮演公司的CEO，CFO，VP of Marketing等，让应聘者感受实际和公司管理层打交道的压力，并对他们的表现给予评价讲评。
当然我们从来没有接触过公司的高级管理层，也不会达到他们的模拟效果，但至少你和你的朋友都应该寻找这种感觉——你的朋友寻找客户公司高管的感觉，你寻找为客户服务的咨询师的感觉。不要因为是练习就可以随便对待，这样你们的模拟面试就发挥不到三成应有的效果了。
面试过程中要严肃认真
面试者，要准备好纸和笔，了解基本模型并适当应用。在面试官提问的时候注意记笔记，你可以点头或重复一下问题表示你在很认真地听。
面试官，要尽量装的真实。在你的面试者没有问到的时候，不要太急于给出太多的提示或直接给出最后的答案。如果面试者真的走投无路向你求助的时候，那就帮他一把。
插图
一间教室里坐着两个人
一个穿着正装表情严肃正襟危坐
另一个手拿一份简历，穿着随便，吊儿郎当还把脚翘对面到桌子上
他的后面黑板上写着几个大字：
Mock Interview
严格按照真实面试时的流程安排
下面是这一轮面试时的一个典型流程（当然不同公司细节也可能不一样）
①. 主观问题：为什么选择咨询行业？为什么选择这家公司？我们为什么要录用你？诸如此类。（5-10分钟）
②. 案例问题（15-20分钟）
③. 向面试官提问（3-5分钟）
在案例分析之前一般都会问几个主观问题，而且不管他们的形式怎么变主要的意思都不会离开上述面三个问题。所以面试者事先就要准备好这些问题的答案。当然还要假设你的模拟面试官是来自某个特定的咨询公司这样你就可以准备向他提的问题了。
把重点放在表达和交流上
这一部分也是你真实面试过程中的重中之重，因此在模拟时就要好好练习，最好能把这种自我表达练成一种习惯，到时就可以脱口而出。
找不同类型的人分别担任面试官
你完全不知道将要面试你的人会是一个什么性格的人，而咨询公司又往往汇聚了世界各地不同背景不同文化不同思想的人，所以你更不能只习惯于一种面试风格。特别是当你的面试官还是你朋友的时候，会更容易对你手下留情。所以尽量找一些你不太熟悉而又愿意帮助你的朋友、同学、师哥师姐或是就业服务机构的专业人员等等。
a) 练习篇
欢迎进入我们的模拟面试联系中心。现在假设你就是这里面应聘**咨询公司的小李，这是你第一次参加一个咨询公司的面试，面试之前的准备已经非常充分，包括整齐的套装，精心的打扮，并准备了一份备用简历和成绩单在你的文件夹里。那么你接下来的30分钟面试就会是这样的：
你敲门进来，一个叫John的年轻面试官起来欢迎你，看起来似乎不会比你大太多（或许你还在他们公司的校园宣讲时见过这个人）。你跟他有力地握手（如果手上容易出汗那就一定要在进门前一定要先把汗擦干）。
John : Hi, Li, it's great to meet you. Everyone on the committee was very impressed by your resume.
李: I'm glad to hear it.
在闲聊了几分钟之后，John拿出你的简历大概扫了一下。然后开始发问了：
John: I see you're the managing editor of your college publications. What was your toughest challenge as an editor?
接下去你谈了几分钟校刊的情况，你作为编辑的任务和职责。十分钟之后，
John看了了一下手表说到：
“I want to give you as much time as possible for the case. So unless you have any questions for me, let’s get started.”
你作一个深呼吸，开始准备进入案例面试。
John: Recently, I was at a strategy meeting with a consumer brand company. They told me that in the past two quarters, sales of their waffles had risen significantly.
李: Their waffles? I don't know a lot about breakfast food marketing, but that doesn't seem like a product that would suddenly experience a big jump in sales.
John: That's right; Li. That's why they asked us to look into the matter. What would you do?
假设你之前已经作了充分的准备，包括案例面试的各种模型，所以你觉得解答这道题可以用上4P’s，那先在脑子里回忆一下4Ps指的是：price, placement, promotion 和 product。现在你要告诉你的面试官你准备从哪里入手回答他的问题。
李：Let's break down the situation like this. First, I'm going to try to find out about the market position of the waffles. Then, I'm going to try to figure out how the waffles are being promoted. After that, I'll ask whether there are any price-based reasons for the surge in waffle sales. Finally, I'll ask you about the waffles themselves.
John：That seems like a reasonable way to proceed
李：Okay, then, what is the overall market for waffles? Has it grown recently?
John：No, Demand for waffles seems to be holding steady.
李：That means we're taking our waffle sales from other waffle manufacturers.
John： It seems so.
李：Is there a seasonal reason for this increase in waffle consumption? Perhaps people eat more waffles when it's cold?
John：No, our waffles sales are normally steady year-round.
李：Have sales of other breakfast foods, or our own breakfast products, increased as well?
John：No, they haven't, There seems to be no uptick in the breakfast food market.
李：Has our client entered any new markets recently? Perhaps they've entered the Asian market? I'm assuming that these waffles are only sold in North American markets.
John：Your assumption is correct, and that is a good question. In fact, the company does plan to expand into the European and Asian markets. That's why they want to know the reason behind the sales upsurge - so they can replicate it. But for the time being, no, they haven't expanded the sales area.
可能你有一些疑惑，但到目前为止面试官还没对你的分析提出什么异议。
李：Okay, let's talk about promotion and price, Has our client lowered prices recently?
John：No.
李：Have other waffle manufacturers raised their prices?
John：Nope.
李：Is our product a premium product - have we raised prices?
John：No, there is little price differential between our waffles and competing waffle products. And prices have not varied in the past two quarters. In fact, our waffles are slightly more expensive than some waffles, and a bit less than others.
你觉得你的面试官是在让你回到价格问题。
李：Then maybe there's some kind of promotion going on. Has the company started advertising its waffles? Is it promoting a related product, like syrup?
John：No, no.
李：Maybe the price of all syrup has gone down?
John：That would affect the consumption of all waffles.
李（开始随便猜了）：Is there a celebrity who's recently become famous for eating our waffles?
John（笑道）：That's not it.
李：Then tell me about our client's promotion process.
John：Our client spends about $10 million yearly on waffle promotion. Every month, we run advertisements in three selected magazines. We also have coupon promotions and a commercial that runs on TV.
李（你感觉到快接近答案了）：Have we started to put our commercials on more popular programs? Has the quality of our advertising improved?
John（摇着头）：We haven't significantly changed our promotion campaign. The ratings of the shows we advertise on are about the same. We have noticed more use of our coupons, however.
李：Has the demographic of our advertising changed？Is the client now pitching to people who are more likely to eat waffles?
John：As far as we can tell, the makeup and audience of our advertising hasn't changed.
没有多少时间剩下了，现在你准备找出最后的答案。
李：Then perhaps something has changed about our product. Has the shape changed?
John：Well, it has changed a bit.
李：How so?
John：It's flattened out somewhat.
李：Why? Has the production process changed?
John：Yes, it has. We're using a new template for the waffles as part of a general factory modernization.
李：Are the ingredients the same?
John：Those have changed too. We're using a new supplier.
李：Then, I would venture to guess that consumers in North America prefer a flatter, larger waffle. There must be something about the new production process that has created a better waffle.
John：Yes, our focus groups show that the texture and crispiness of the waffle has improved. Consumers are responding to our inadvertently improved waffle.
李：Then I recommend that we investigate whether European and Asian markets would respond in a similar manner to our new waffle product. We should also promote our waffle advantage in the market. Perhaps we could enter new markets for waffles, like using them for dinner, as crepes.
John：Your suggestions are interesting and we'll look at them later. Good job! Do you have any questions for me about Boom Consulting?
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