芒果mango
发表于 2006-11-7 16:57:36
<p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ </span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">（五）</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">四狠</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”——</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">超高渠道利润空间，快速建立全国网络</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ </span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">策划之初，叶茂中公司即确定了赶</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">10</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">月糖酒会招商的渠道建立策略。为了配合这一策略，必须在渠道撬动点上做足功夫。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">1</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">、渠道利润空间，招商成功之钥</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ “</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">红了网络饭饭</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">在渠道空间上采取</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">超大平小</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">的策略，其渠道空间是外</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">/</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">台资成熟品牌的</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">4</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">倍以上，基本与一些国内地方品牌渠道利润持平，以保证经销商的积极性。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ </span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">同时，在价格制定上，也为终端留出了远超外</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">/</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">台资成熟品牌的利润空间。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">2</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">、</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">全面撒网，广种厚收</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">的招商原则</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ </span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">对于一个新品牌来讲，把货迅速铺向全国是第一关键。所以不能采取</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">深挖洞，广积粮</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">的招商原则。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ “</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">全国招商，招商条件中等</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">，就成为渠道建立的指导性思想。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">3</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">、糖酒会现场，成功的临门一脚。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ “</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">要做就做第一</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">，这是我们给</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">红了网络饭饭</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">的招商会目标。为了这一目标，我们从招商会策划方案、招商广告、现场布置、招商话术、讲稿串词、互动活动安排等各方面都做了周密的安排。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ </span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">济南糖酒会的核心战场其实就在火车站附近，大部分经销商会从火车站进出。因此，火车站出口就是第一展场，我们在火车站设立了一个</span><chmetcnv wst="on" tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="12" unitname="米"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">12</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">米</span></chmetcnv><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">高的巨型立体造型，四面由</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">网游李冰冰形象</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">包围，每两个</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">网络战士</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">对峙，呈</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">PK</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">造型，在整个火车站广场成为最大亮点。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ </span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">同时，铁道大酒店产品展厅也变成</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">网游李冰冰</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">的海洋，进入铁道大酒店的经销商，</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">80%</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">都会进入</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">红了展厅</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">，达到了一枝独秀的效果。再配上</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">100</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">个穿着</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">网游形象服装</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">的礼仪小姐，在糖酒会各大酒店间来回穿梭，派发资料；另外，还把</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">网游形象</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">武装到细节，就连一个派发的鼠标垫，也让经销商爱不释手。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p>
芒果mango
发表于 2006-11-7 16:57:57
<p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">结语</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ </span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">总之，叶茂中营销策划机构在短短</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">4</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">个月时间内，一切从零开始，完成了这个</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">红了网络饭饭</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">的全案策划，并将它执行下去，这是一个</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">一点突破，体系制胜</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">的全面案例。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ </span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">当听到</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">红了网络饭饭</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">招商</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">2</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">个多亿的时候，</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">叶茂中红了项目组</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">才长长地舒了一口气，奔跑了</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">4</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">个多月的双腿和心脏终于可以暂时休息了。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ </span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">做这个项目，累是累极，但结果也让我们感动：招商会进行之前，就有经销商打电话到叶茂中公司，要求介绍代理</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">红了</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">品牌；而招商结束后，这样的电话更是络绎不绝，就连我们公司好几个同事的亲戚，都争着要求代理这个项目，还央求我们去</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">走走后门</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">呢！</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><p style="BACKGROUND: white; WORD-BREAK: break-all; TEXT-INDENT: 18pt;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">□ </span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">至此，通过整体的策划运作，</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">“</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">红了</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;">”</span><span style="COLOR: black; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">品牌已经建立起遍布全国的营销网络，品牌知名度也如火如荼，就这样，一个奇迹诞生了。其实，奇迹诞生也很简单，就看你有没有发现机会的眼光，和抓住机会的能力。</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: Tahoma;"><p></p></span></p><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体; mso-bidi-font-size: 12.0pt;">□</span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-font-kerning: 1.0pt; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-size: 12.0pt;">机会就是财富，看好了，抓准了人人都有机会！</span>
shxxdgls
发表于 2006-11-8 11:22:14
很不错，真是长见识了^_^
费劲不可
发表于 2006-11-8 20:10:20
<p>创意很棒！我感觉市场运作很难，饼干市场已定天下，达能等都有自己的忠实顾客，达能等品牌将饼干做的也很到位，针对各种人群进行了市场细分。其实饼干最吸引人的是口味，美福莱没有制作经验，其新产品在口味.质量上处于竞争劣势。“红了网络饭饭”的创意很好，在短期内能吸引大量顾客，但是在长时间竞争中，达能等品牌再来争夺市场，其产品竞争力自然会下降，市场份额缩小，由于其产品单一，企业竞争力差，该策划很可能失败。</p>
hjh555
发表于 2007-4-23 23:31:55
叶这厮,深得策划之况味.
唐吉诃德
发表于 2008-2-2 20:29:27
<p>叶总最擅长的就是短期，他的案例基本都是短期获利，长期完蛋；缺乏战略眼光，这从一个侧面说明中国市场的悲哀！缺乏长期眼光，如果能够结合起来就好了。</p>
lengkuwang2008
发表于 2010-11-16 20:40:47
多谢！！！