今天营销有哪些主要的趋势？有哪些新的趋势？(ZT《科尔勒説》)
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt"><FONT face=宋体><B style="mso-bidi-font-weight: normal"><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">今天营销有哪些主要的趋势？有哪些新的趋势？</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></FONT></P><P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p> </o:p></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt"><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">我的回答包括：</SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><FONT face=宋体>从“生产</FONT></SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt">-</SPAN><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><FONT face=宋体>销售”（</FONT></SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt">make and sell</SPAN><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><FONT face=宋体>）的模式转向“感知</FONT></SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt">-</SPAN><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><FONT face=宋体>响应”（</FONT></SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt">sense andrespond</SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">）的模式的转变；<SPAN style="COLOR: green; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><EM>清风徐来批：如dell</EM></SPAN></SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><FONT face=宋体>从拥有资产（</FONT></SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt">owning assets</SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">）到</SPAN><SPAN style="COLOR: blue; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">拥有品牌</SPAN></FONT><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt">owning brands</SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">）；<SPAN style="COLOR: green; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><EM>清风徐来批：品牌，会降低消费者对价格的敏感度；</EM></SPAN></SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><FONT face=宋体>从垂直整合到虚拟整合</FONT></SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt">--</SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">外包；</SPAN><I style="mso-bidi-font-style: normal"><SPAN style="COLOR: green; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">清风徐来批：专业的公司，做专业的事情；</SPAN></I><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">从大众营销到个性化营销；<SPAN style="COLOR: green; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><EM>清风徐来批：不是营销的个性化，而是更关注“个人”</EM></SPAN></SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">从市场运营到市场运营和网络运营同时进行；<SPAN style="COLOR: green; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><EM>清风徐来批：此处网络运营是指 网络营销么？</EM></SPAN></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><SPAN style="COLOR: green; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"></SPAN></SPAN></FONT><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">从追求市场占有率到追求消费者份额；<SPAN style="COLOR: green; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><EM>清风徐来批：怎么理解？市场不是由消费者组称的么？</EM></SPAN></SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">从交易营销到关系营销；</SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">从吸引客户转向挽留客户；</SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n </SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">从获得客户转向客户保留和满足；</SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">从中介营销转向直复营销；</SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">从营销商的独角戏到客户参与对话；<SPAN style="COLOR: green; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><EM>清风徐来批：强调参与，体验营销</EM></SPAN></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">从孤立的沟通方案到整合营销沟通；</SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">从单渠道沟通到多渠道沟通；</SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">·从产品为中心的营销到客户为中心的营销；</SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Wingdings; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><FONT face=宋体><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma">·从营销部门做营销转向企业全体做营销；</SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></FONT></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level2 lfo1; tab-stops: list 42.0pt"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"><SPAN style="mso-list: Ignore">n<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><FONT face=宋体>·从与供应商和分销商争夺利润转向与他们合作；</FONT></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p> </o:p></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p> </o:p></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt"><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><FONT face=宋体>每种趋势都需要对它们带来的影响做详细论述。这些趋势将在不同时间对不同的行业和企业造成影响。我希望企业能注意到这些趋势，使自己的商业模型和这些趋势相一致。</FONT></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt"><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><FONT face=宋体></FONT></SPAN> </P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt"><SPAN style="COLOR: #333333; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma"><FONT face=宋体>－－－《科尔勒説》</FONT></SPAN><SPAN lang=EN-US style="COLOR: #333333; FONT-FAMILY: Tahoma; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></P> <p>不错啊</p>
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