爱新觉罗浦东 发表于 2010-6-13 13:57:45

[转帖]麦肯锡：如何撰写商业计划书（汉语版）

<font face="Verdana">麦肯锡：如何撰写商业计划书（汉语版）</font><br/><br/>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt; TEXT-ALIGN: center">&nbsp;</p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt; TEXT-ALIGN: center"><span style="FONT-SIZE: 15pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 12pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'"><span style="FONT-SIZE: 15pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'">目录:</span><br/><br/>1.从概念到公司</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">1.1<font face="宋体">成功的要素</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">1.2<font face="宋体">开发的各个阶段</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 12pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 12pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'">2.业务创意</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">2.1<font face="宋体">开发业务创意</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">2.2<font face="宋体">有开发前途的业务创意的基本要素</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">2.3<font face="宋体">保护你的业务创意</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">2.4<font face="宋体">向投资者展示你的创意</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 12pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 12pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'">3.商业计划书</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">3.1<font face="宋体">商业计划书的优势</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">3.2<font face="宋体">成功的商业计划书的特点</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">3.3<font face="宋体">投资者的观点</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">3.4<font face="宋体">如何撰写专业的商业计划书</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 12pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'">4.商业计划书的结构和主要构成要素</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: '黑体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">4.1<font face="宋体">执行概要</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">4.2<font face="宋体">产品或服务</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">4.3<font face="宋体">管理团队</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">4.4<font face="宋体">市场与竞争</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">4.5<font face="宋体">营销和销售</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">4.6<font face="宋体">业务体系和组织结构</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">4.7<font face="宋体">实施的进程</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">4.8<font face="宋体">机遇与风险</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p>
<p class="p0" style="MARGIN-TOP: 0pt; MARGIN-BOTTOM: 0pt"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'">4.9<font face="宋体">财务计划和融资</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: '宋体'; mso-spacerun: 'yes'"><o:p></o:p></span></p><!--EndFragment-->__________________________________________________________________<br/><br/>麦肯锡：如何撰写商业计划书（汉语版）.rar ：down10_10223.asp?ID=152711<br/><br/><br/>

波仔 发表于 2010-6-24 16:01:00

<p>非常专业，谢谢。</p>

youmumzwz 发表于 2010-9-27 17:05:30

<p>十分感谢</p>

fatboy21cn 发表于 2010-10-25 13:16:45

顶顶顶顶顶顶

joyz1980 发表于 2010-11-3 12:21:32

<p>收藏了，谢谢</p>

mebo0807 发表于 2011-2-28 11:53:59

很强很专业，谢谢楼猪分享

未来优越 发表于 2011-5-5 10:42:10

很专业，谢谢楼主分享

agx 发表于 2011-5-11 20:04:26

很专业，谢谢楼主分享

jiangxuelai 发表于 2011-5-16 21:39:05

;P关注以哈啊

wuyinlongsuo 发表于 2011-5-19 16:56:36

谢谢分享，收藏了
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