[原创]战败的中国零售业=连未来都输了
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">很久以前</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">我曾经写了个小文章</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">题目叫</span><span lang="EN-US"><font face="Times New="New"Roman"><</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">我从事零售业</span><span lang="EN-US"><font face="Times New="New"Roman">13</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">年的体会</span><span lang="EN-US"><font face="Times New="New"Roman">>,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">里面有关于对未来零售业态的一些个人看法</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">有关于对未来在业态不变的情况下商店的发展的看法</span><span lang="EN-US"><font face="Times New="New"Roman">.</font></span></p><p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">不幸的是</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">该文章没有引起国内零售企业的重视</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">我们又走在了外资零售企业的后面了</span><span lang="EN-US"><font face="Times New="New"Roman">....</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">让我们看看人家外资都做到什么地步了吧</span><span lang="EN-US"><font face="Times New="New"Roman">......</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">请看</span><span lang="EN-US"><font face="Times New="New"Roman">5</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">月份法国</span><span lang="EN-US"><font face="Times New="New"Roman"><</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">巴黎人报</span><span lang="EN-US"><font face="Times New="New"Roman">></font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">的一个重要文章</span><span lang="EN-US"><font face="Times New="New"Roman">=</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">科技元素推动商店新变革</span><span lang="EN-US"><font face="Times New="New"Roman">(</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">如有翻译错误还请谅解</span><span lang="EN-US"><font face="Times New="New"Roman">)</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 黑体">原文摘要<span lang="EN-US">:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></span></i></p>
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 黑体">互动式货架<span lang="EN-US">,</span>自动收款台<span lang="EN-US">,</span>个性化促销<span lang="EN-US">...........</span>大卖场在逐渐增加科技元素<span lang="EN-US">,</span>让顾客在销售网点获得更多的信息和自主性<span lang="EN-US">.</span>不过<span lang="EN-US">,</span>卖场的接待和服务水平将应继续提高<span lang="EN-US"><o:p></o:p></span></span></i></p>
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 黑体">英国逻捷克公司零售部负责人科里内<span lang="EN-US">.</span>福图尼说<span lang="EN-US">,</span>据<span lang="EN-US">2008</span>年美国德勤会计师事务所的一项调查显示<span lang="EN-US">,</span>美国已经有<span lang="EN-US">40%</span>的消费者使用智能手机<span lang="EN-US">(</span>多媒体手机<span lang="EN-US">)</span>查询产品信息<span lang="EN-US">.</span>实际上<span lang="EN-US">,</span>考虑到激动灵活性是零售业的创新的一大焦点<span lang="EN-US">,</span>经销商们主要在两大应用方向上下功夫<span lang="EN-US">:</span>一是识别顾客<span lang="EN-US">,</span>即在顾客到销售网点购物时能识别顾客<span lang="EN-US">,</span>以便向顾客提供相应的购物建议<span lang="EN-US">;</span>二是利用高新技术获取信息的可能性<span lang="EN-US">,</span>即通过电子标签<span lang="EN-US">,2D</span>条码或近距离无线通讯技术标签的读取获得有关某种商品的信息<span lang="EN-US">.<o:p></o:p></span></span></i></p>
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 黑体">信息技术厂商在等待投资的同时<span lang="EN-US">,</span>业在加速推广电子标签读取器<span lang="EN-US">.</span>比如<span lang="EN-US">,</span>德国自动收款机制造公司德利多富国际股份有限公司<span lang="EN-US">2009</span>年<span lang="EN-US">2</span>月就已给位于巴黎欧特伊的家乐福超市安装了<span lang="EN-US">90</span>个电子标签读取终端<span lang="EN-US">.<o:p></o:p></span></span></i></p>
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 黑体">机动灵活性也适用于销售者<span lang="EN-US">.</span>在这方面<span lang="EN-US">,</span>法国商务软件开发和服务商<span lang="EN-US">Cegid</span>公司在向零售商们推荐适用于掌上电脑等移动终端的专门套件<span lang="EN-US">.</span>安装这种套件后<span lang="EN-US">,</span>销售人员可查询库存状况和向顾客提供卖场有关信息<span lang="EN-US">. Cegid</span>公司也在与法国安智公司<span lang="EN-US">(Ingenico)</span>合作<span lang="EN-US">,</span>后者将推出一种完整的机动收款机<span lang="EN-US">,</span>并配置与终端连接的掌上电脑<span lang="EN-US">. Cegid</span>公司零售部负责人塞巴斯蒂安<span lang="EN-US">.</span>威尔说<span lang="EN-US">:</span>我们将与安智公司一起设法满足零售商在送货上门服务方面的招标需求<span lang="EN-US">,</span>商家们希望能提供通过信用卡或者<span lang="EN-US">NFC</span>技术付款结账的便捷手段<span lang="EN-US">.<o:p></o:p></span></span></i></p>
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 黑体">卖场中出现的另一种重要趋势是<span lang="EN-US">”</span>自我结账<span lang="EN-US">”,</span>或者消费者购物后向自动收款机付款<span lang="EN-US">.</span>在法国卡西诺超市公司<span lang="EN-US">2005</span>年就安装了首批自动收款机后<span lang="EN-US">,</span>欧洲各大零售商也都开始逐步安装<span lang="EN-US">.</span>比如<span lang="EN-US">:2009</span>年<span lang="EN-US">5</span>月<span lang="EN-US">13</span>日<span lang="EN-US">, </span>欧特伊的家乐福超市还为安装<span lang="EN-US">5</span>台自动收款机举行了剪彩仪式<span lang="EN-US">,</span>拉开了更大规模的推广序幕<span lang="EN-US">.</span>家乐福公司表示要在今后<span lang="EN-US">1</span>年中装备<span lang="EN-US">120</span>余家门店<span lang="EN-US">. </span>科里内<span lang="EN-US">.</span>福图尼说<span lang="EN-US">:”</span>至少有<span lang="EN-US">80%</span>的大卖场已经或正在试行自我结账方式<span lang="EN-US">.</span>顾客们很欢迎这种做法<span lang="EN-US">,</span>她们觉得自己是购物的主人<span lang="EN-US">.”<o:p></o:p></span></span></i></p>
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><i style="mso-bidi-font-style: normal"><span style="FONT-FAMILY: 黑体">这种<span lang="EN-US">”</span>自我结账<span lang="EN-US">”</span>收款台犹如蛋糕上的樱桃备受青睐<span lang="EN-US">,</span>它们比传统收款台体积小<span lang="EN-US">,</span>从而给货架腾出了更多更大的空间<span lang="EN-US">.<o:p></o:p></span></span></i></p>
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">从以上文章摘要中</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">我们不难发现</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">外资零售商又走在了我们前面</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">它们不断的创新</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">不断的为顾客提供更新更好的体验性服务</span><span lang="EN-US"><font face="Times New="New"Roman">.</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">而我们国内企业在做什么呢</span><span lang="EN-US"><font face="Times New="New"Roman">??</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">内斗</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">疯狂价格战</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">等等</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">这样下去</span><span lang="EN-US"><font face="Times New="New"Roman">, </font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">未来中国的消费者都将到外资卖场去了</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">我们的门店还能剩下多少所谓忠诚的顾客呢</span><span lang="EN-US"><font face="Times New="New"Roman">???</font></span></p>
<p class="MsoNormal" style="MARGIN: 0cm="0cm"0cm="0cm"0pt"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">觉醒吧</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">中国零售的领军者们</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">行动吧</span><span lang="EN-US"><font face="Times New="New"Roman">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">中国零售的带头人们</span><span lang="EN-US"><font face="Times New="New"Roman">.</font></span></p> <p>价格不是唯一的竞争手段！</p>
<p> 还有很多的竞争点没有挖掘出来！</p> 水很深，慎趟 <p>但为什么别人的价格可以做得那么低？</p> 价格不一定决定一切 价格不一定决定一切 价格不一定决定一切 价格不一定决定一切 <br/>公交车2块钱，一袋纸便宜3块钱！<br/><br/><br/> 不一定会输了未来!