[原创]培训课程免费设计服务
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 15pt; BACKGROUND: #d9d9d9; FONT-FAMILY: 楷体; mso-shading: white; mso-pattern: gray-15 auto;">背景一<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">“</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">现在做培训的公司太多了，真不知道怎样才能找到好的课程。<span lang="EN-US">”</span></span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt;"></span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span lang="EN-US">“</span>试听的时候感觉还不错，培训后特别茫然。<span lang="EN-US">”<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"> <span lang="EN-US">“</span>培训师名气很大，培训之后感觉也就那么回事。<span lang="EN-US">”<p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">在进行一项关于管理培训市场的调研时，不少肩负企业培训课程采购重任的企业培训经理、人力资源经理对目前培训市场的鱼龙混杂感到困惑，如何解决企业培训的实效问题更是他们关注的话题。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 15pt; BACKGROUND: #d9d9d9; FONT-FAMILY: 楷体; mso-shading: white; mso-pattern: gray-15 auto;">背景二<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">中国企业联合会最新统计显示，全国约有</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt;">7</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">万多家管理培训机构。培训机构的市场构成</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt;">70%</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">属于跟随型，</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt;">20%</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">属于市场型，</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt;">6%</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">属于研发型或产品型，</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt;">4%</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">属于导入型。调查说明，国内培训市场项目自主研发能力和课程开发能力明显薄弱。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 楷体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">高比例跟随型培训机构的存在，导致管理培训行业鱼龙混杂、真伪难分，培训产品更是高度同质化，课程、业务抄来抄去，模式雷同、产品单一。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 48pt; TEXT-ALIGN: center; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span style="FONT-SIZE: 24pt; FONT-FAMILY: 华文中宋;">我的培训课程我做主<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 30pt; TEXT-ALIGN: center; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span lang="EN-US" style="FONT-SIZE: 15pt; FONT-FAMILY: 华文中宋;"><span style="mso-spacerun: yes;"> </span></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 华文中宋;">——企业自主“课程设计”服务<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 18pt; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span lang="EN-US" style="FONT-SIZE: 9pt;"><p><font face=""> </font></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">分析以上状况，究其原因有三：<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">一是因为国内缺少比较完善的课程评价体系和标准；<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">二是大多数培训机构缺乏核心的课程研发能力，课程体系缺少具有实效的内容，创新不够，雷同、模仿、抄袭课程的现象非常普遍；<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">三是有培训需求的企业处于不同的地域、行业、发展阶段，所有制形式也不尽相同，培训需求不确定、复杂多样，难以系统把握。</span></p><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p class="MsoNormal" align="left" style="MARGIN: 12pt 0cm; TEXT-INDENT: 24pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-ｃｏｕｎｔ: 2.0; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">以上的分析表明，培训前对企业进行具体的绩效测量与需求评估，全面系统地考虑和设计培训组织活动的各环节和各要素，进行系统化教学设计（<span lang="EN-US">the Systematic Design of Instruntion</span>），研发出本企业的“定制课程”，才是解决企业培训实效的唯一途径。</span></p><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">一、课程设计内容<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">（一）培训需求分析<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 66pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-list: l0 level2 lfo1; tab-stops: list 62.35pt;"><span lang="EN-US" style="FONT-SIZE: 7.5pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">l<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">测量实际绩效与期望绩效的差距<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 66pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-list: l0 level2 lfo1; tab-stops: list 62.35pt;"><span lang="EN-US" style="FONT-SIZE: 7.5pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">l<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">培训需求评估<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 66pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-list: l0 level2 lfo1; tab-stops: list 62.35pt;"><span lang="EN-US" style="FONT-SIZE: 7.5pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">l<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">教学目标进行分解下位技能<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 66pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-list: l0 level2 lfo1; tab-stops: list 62.35pt;"><span lang="EN-US" style="FONT-SIZE: 7.5pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">l<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">测量学员培训前起点行为<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-ｃｏｕｎｔ: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">（二）培训课程设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 66pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-list: l0 level2 lfo1; tab-stops: list 62.35pt;"><span lang="EN-US" style="FONT-SIZE: 7.5pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">l<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">确定培训目标<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 66pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-list: l0 level2 lfo1; tab-stops: list 62.35pt;"><span lang="EN-US" style="FONT-SIZE: 7.5pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">l<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">确定行为表现目标<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 66pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-list: l0 level2 lfo1; tab-stops: list 62.35pt;"><span lang="EN-US" style="FONT-SIZE: 7.5pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">l<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">开发评估工具<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 66pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-list: l0 level2 lfo1; tab-stops: list 62.35pt;"><span lang="EN-US" style="FONT-SIZE: 7.5pt; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">l<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">教学策略建议</span></p><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 6pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-para-margin-bottom: .5gd;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">二、课程设计流程</span></b></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 6pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-para-margin-bottom: .5gd;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><span lang="EN-US"><p></p></span></span></b> </p></span></span></span>无标题.jpg ：<br/>
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