培训师资我经营
<p style="BACKGROUND: white;"><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';"><font color="#646a72">一位朋友在企业的内部讲台上破爬滚打了四五年，练就了一身功夫，在功力达到了“黄浦江上的燕子”（大风大浪都经历过来的小人物）水准之后，辞掉了公职自己成立了一个培训工作室。</font></span><span style="COLOR: red; mso-ascii-font-family: ''; mso-hansi-font-family: '';">谈欢之间交流自由培训师的自我经营之道，</span><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';"><font color="#646a72">清醒时记录如下，权作备忘，备君好忘之需。</font></span></font></font><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><font color="#646a72"><p></p></font></span></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">1.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">讲课的内容有录像、录音的资料，并制成光盘，做成视频名片。在进行推介时留给大家的将是立体的形象。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">2.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">讲课后，要求学员作培训的书面见证。书面的见证对于推广起到无声的力量。这是创造培训师口碑的有效方法。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">3.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">请组织单位进行转介绍。请组织单位把他们的培训效果感受传播给新的单位，帮助到培训师介绍新伙伴、新朋友、新客户。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">4.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">将每次的培训照片，编辑成相册。图片的力量，音频的力量，视频的力量比纸面的宣传效果强大的多。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">5.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">课程的设计系统化，比如从服务理念，到服务实践，单点服务顾问。讲完这次课之后，受训单位感觉不错，但总不能只是重复着一个故事吧，课程储备对培训师来讲也是重要问题。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">6.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">与学员建立联系，学员的反馈。学员在培训结束后，比较乐意与老师进行沟通，但往往由于种种原因作罢。这时候培训师需要主动一点，这对于有效收集培训的反馈，很有帮助。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">7.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';"><font face="宋体" size="3">制作教材，留给学员。教材相当于留给学员永久的纪念品，还可以复习，用空的时候还可以跟朋友炫耀“我进行过哪个老师的</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana;"><font size="3">xx</font></span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">课程”，多好。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">8.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">建立自己的网站、博客。这个重要性就不要多说了吧。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">9.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">建立学员的档案。只有建立起学员档案，才有可能有持续性发展的机会。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">10.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">建立学员的跟踪，回访。道理同上。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">11.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">加盟顾问公司，有顾问公司进行包装。一个好汉三个帮吗。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">12.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';"><font face="宋体" size="3">服务的行业拓展，比如从摩托车</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana;"><font size="3">-</font></span><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';"><font face="宋体" size="3">电动车</font></span><span lang="EN-US" style="FONT-FAMILY: Verdana;"><font size="3">-</font></span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">汽车。这是一个链状结构，还可以开发成立体的结构。看似复杂的事物总有其内在的规律，事物之间存在着相通的规则。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">13.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">制作名片。名片，你还没有吗？</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p style="BACKGROUND: white;"><font color="#646a72"><span lang="EN-US" style="FONT-FAMILY: Verdana; mso-fareast-font-family: '';"><font size="3">14.</font></span><span lang="EN-US" style="FONT-SIZE: 7pt; FONT-FAMILY: ""; mso-fareast-font-family: '';"> </span><font size="3"><font face="宋体"><span style="mso-ascii-font-family: ''; mso-hansi-font-family: '';">行业内的证书。认证书呀，课程授权书呀。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: Verdana;"><p></p></span></font></font></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><p><font face=""> </font></p></span></p> <p>不错，很好的经验分享，有助于培训师更加专业、更加系统工作。</p> <p>呵呵，确实是成名的好方法。</p><p>现今酒香也怕巷子深了。</p><p>资源烂的时候好的资源也就跟着烂掉，闭门造书的时代已经远去。</p> <p>很好的推广。</p><p>你还可以和家园合作哈，分享你的课程，相信这样的推广效果肯定不错！</p> <p>毕竟还是在一个企业里圈子太小的 </p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt;">卓远普道管理咨询<span lang="EN-US"><a href="http://www.emstd.com/">www.emstd.com</a>
</span>中小企业辅导专家<span lang="EN-US">~<p></p></span></span></p> 很值得借鉴，谢谢！ 向师傅学习！敬礼！ 学习学习 有借鉴的地方
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