xuanyuanlanfei 发表于 2008-7-23 15:00:43

[转帖]世界化战略

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                                                <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 18pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">从</span><span lang="EN-US" style="FONT-SIZE: 9pt;">70</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年初起,高合就开发出</span><span lang="EN-US" style="FONT-SIZE: 9pt;">“Happylon"</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">等床上用品,不断进入</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">生活文化领域。</span><span lang="EN-US" style="FONT-SIZE: 9pt;">95</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年</span><span lang="EN-US" style="FONT-SIZE: 9pt;">5</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">月,以试售</span><span lang="EN-US" style="FONT-SIZE: 9pt;">“Yesing”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">牌女装为开端,高合又</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">开始尝试新的领域。高合认识到服装业无限的市场潜力和世界化的可</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">能性,把生活文化事业作为集团三大未来战略事业之一,从</span><span lang="EN-US" style="FONT-SIZE: 9pt;">96</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年</span><span lang="EN-US" style="FONT-SIZE: 9pt;">9</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">月</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">起设立</span><span lang="EN-US" style="FONT-SIZE: 9pt;"> FCN </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">股份公司。</span><span lang="EN-US" style="FONT-SIZE: 9pt;">FCN</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">股份公司以此前所积累的经验为基础,</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">开发出以女装为中心的便服及运动装等服装门类,拥有了自己的商</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">标品牌及生产许可证。今後,公司还将进入童装领域。</span><span lang="EN-US" style="FONT-SIZE: 9pt;">97</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年,公司</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">在韩国建立</span><span lang="EN-US" style="FONT-SIZE: 9pt;">40</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">多个销售网站,到</span><span lang="EN-US" style="FONT-SIZE: 9pt;">2000</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年将扩大为</span><span lang="EN-US" style="FONT-SIZE: 9pt;">200</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">多个。公司的品</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">牌还进入发达国家,</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">将形成世界范围的销售网,推出多种综合服装</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">品牌,发展成为世界性服装专业公司。</span><span style="FONT-SIZE: 9pt;">
                                                                <span lang="EN-US"><br/><span style="mso-spacerun: yes;">&nbsp;</span><span style="mso-spacerun: yes;">&nbsp;&nbsp; </span></span></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">高合型研究开发体系是高合的世界化战略的一环。它指从研究</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">开发基础技术到开发商品,实现商品化的系统体系。总之,高合通</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">过全球网路正在寻找和开发潜在的技术并使之商品化。目前,高合</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">的各研究所正在进行多种技术的商品化研究,其中包括研究可替代</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">玻璃的</span><span lang="EN-US" style="FONT-SIZE: 9pt;">Polymer</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">原料,从石油中直接开发天然气的新技术,从天然</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">气中开发生产出聚乙烯的新技术等。从目前情况看</span><span lang="EN-US" style="FONT-SIZE: 9pt;">,</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">地球上不存在更</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">新的物质,所有高合型研究开发就把目标定在有市场潜力</span><span lang="EN-US" style="FONT-SIZE: 9pt;">,</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">通过改变</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">工艺使之更先进化的物质上。同时</span><span lang="EN-US" style="FONT-SIZE: 9pt;">,</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">高合以面向未来的战略性研究开</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">发体系的形成为依托,同世界一流企业合作</span><span lang="EN-US" style="FONT-SIZE: 9pt;">,</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">不断收集情报</span><span lang="EN-US" style="FONT-SIZE: 9pt;">,</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">继续扩</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">大全球网路。</span><span lang="EN-US" style="FONT-SIZE: 9pt;"><br/><span style="mso-spacerun: yes;">&nbsp;&nbsp;&nbsp; </span></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">近来,世界经营在不断变化,因之经营环境也在日新月异地</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">改变。企业为应对这一情况,其机构也随之庞大复杂起来。为使</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">经营更具效率,有必要设立宜在单位企业经营中负总责的最高责</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">任经营者</span><span lang="EN-US" style="FONT-SIZE: 9pt;">(CEO:Chief Execntive Officer)</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">。高合自各事业部门</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">多边化和世界化战略积极开发以後,於</span><chsdate wst="on" isrocdate="False" islunardate="False" day="1" month="7" year="1996"><span lang="EN-US" style="FONT-SIZE: 9pt;">96</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年</span><span lang="EN-US" style="FONT-SIZE: 9pt;">7</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">月</span><span lang="EN-US" style="FONT-SIZE: 9pt;">1</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日起</span></chsdate><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">引进</span><span lang="EN-US" style="FONT-SIZE: 9pt;">CEO</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">制</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">度并加以实行。</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">这是首在使经营机构提高业务效率的举措,它</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">按集团及各子公司,由</span><span lang="EN-US" style="FONT-SIZE: 9pt;">CEO</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">担任业务中心角色,从而摆脱了以往</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">以工龄为顺序的经营队伍,所有的工资待遇体系也转变为以</span><span lang="EN-US" style="FONT-SIZE: 9pt;">CEO </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">概念为主</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">的新型制度。不仅如此,高合在对职员今後的管理上,</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">也认真贯彻这一制度,使该制度不断按集团的实际情况得到开发</span><span style="FONT-SIZE: 9pt;">
                                                        </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">与发展。</span><span style="FONT-SIZE: 9pt;">&nbsp;<span lang="EN-US"><br/><span style="mso-spacerun: yes;">&nbsp;</span></span></span></p></span></td><td width="8">&nbsp;</td></tr><tr valign="top"><td>&nbsp;</td><td class="listbg2" colspan="2" height="17">&nbsp;</td></tr></tbody></table>
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