fan 发表于 2008-5-6 17:43:14

2008年手机消费行为调查分析

<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">截至调查时间止，在调查的</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">50</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">个城市城区和郊区范围内，手机的渗透率为</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">80.5%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">，保有率为</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">271.9%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">。随着消费者家庭收入水平的提高，手机的渗透率和保有率同步上升。在用手机品牌中，诺基亚的在用率最高，为</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">30.0%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">，其次是三星和摩托罗拉。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
                        <p></p></span></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">从</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">2006</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年以后消费者购买手机的场所分布来看，超过三成的消费者选择到手机专卖店购买手机，另外移动</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">/</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">联通</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">/</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">电信</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">/</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">网通营业厅、手机商城和家电专业连锁店也是消费者购买手机的重要场所。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
                        <p></p></span></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">质量不好是消费者对手机不满意的最主要原因，另外手机的功能少、待机时间短也导致了部分消费者的不满。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
                        <p></p></span></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">2006</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年以后购买的手机中，在保修期内出现过质量问题的比例高达</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">12.6%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">，其中在用户提及的主要手机品牌中，天语手机的故障率最高，其次是联想，均为本土品牌；三星手机的故障率最低。从调查来看，价格越低的手机，其故障率越高。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
                        <p></p></span></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">初次购买人群主要倾向于购买低价手机，其预算均值比重复购买消费者低出</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">600</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">元。</span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">......</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
                        <p></p></span></p><p></p><p></p>down9_0410.asp?ID=104057<br/>
[此贴子已经被作者于2008-5-6 17:48:39编辑过]

chenyuping 发表于 2008-6-3 13:30:33

慷慨啊!

edwardboy 发表于 2008-6-4 13:13:03

<p>慷慨个球！</p><p></p><p>垃圾广告帖子！</p><p></p><p>这样的骗子，你不会有好下场的！去死吧！</p>

Doomboy 发表于 2008-8-19 10:46:19

大忽悠

chengxu0223 发表于 2008-8-19 17:09:41

<p>楼主的确不厚道啊，这样做太破坏家人的和谐气氛了。</p><p></p>

victory2009 发表于 2008-11-18 17:56:05

<p>做人要厚道！</p>

jelly1018 发表于 2008-11-18 22:52:31

对呀，完全是在那里做广告嘛！没有什么实质的内容。。。

aron 发表于 2008-11-19 08:18:15

晕倒！下之前应该看看大家的评论才对！！！

hbsjzlb 发表于 2008-11-19 16:50:41

<p>内容和题目不相符。</p>

kidsky7 发表于 2008-11-21 11:21:51

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