fan 发表于 2008-5-6 17:27:45

2008年电视机消费行为调查分析

<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">截至调查时间止，在调查的</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">50</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">个城市城区和郊区范围内，电视机的渗透率为</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">97.9%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">，保有率为</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">159.9%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">。仅有一台电视机的家庭中，</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">42.2%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">的电视机使用年限在</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">7</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年以上，在有多台电视的家庭中，客厅电视使用年限超过</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">7</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年的也占到了</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">33.2%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">，根据有关资料，电视机的安全使用期限一般是</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">7</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年，因此初略估算，家庭中三成以上的电视机需要更换，市场潜力巨大。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
                        <p></p></span></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">随着近两年价格的急剧下降，昔日“电视贵族”的液晶电视正快速进入普通老百姓家庭。从调查结果来看，客厅摆放的是液晶电视的比例高达</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">11%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">，另外从历年消费者购买的液晶电视的比例来看，正是在</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">2007</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">、</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">2008</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年，液晶电视开始由高端产品向家庭普及型产品转变，伴随着液晶电视的这一华丽转身，普通</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">CRT</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">电视则在加速走向没落。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
                        <p></p></span></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">2006</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年以后购买的电视中，在保修期内出现过质量问题的比例为</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">9.6%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">，其中</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">2006</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年的故障率更是高达</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">11.5%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">，表明电视机的质量还存在较大问题。另外调查表明，电视机在保修期内出现质量问题时，消费者满意度会急剧下降，故降低产品的故障率是提升用户满意度的有效途径。</span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">......</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
                        <p></p></span></p><p></p><p></p>down9_0410.asp?ID=104059<br/>
[此贴子已经被作者于2008-5-6 17:59:02编辑过]

yonghao 发表于 2008-5-6 19:13:37

<p>太好了，好好学习！</p><p></p>

aerosam 发表于 2008-6-25 11:54:43

<p>感谢楼主分享</p>

欲望生灵 发表于 2009-3-13 03:19:04

用得着，不错。
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