朝天锅 发表于 2008-4-11 21:01:52

业务员之死

<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">其实很多业务员之所以做不出业绩,主要的原因是“对产品不够了解”,</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品的价值不够了解,所以就对产品没有<b style="mso-bidi-font-weight: normal;">百分之百</b>的<b style="mso-bidi-font-weight: normal;">信心</b>;</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就不能很好的向顾客<b style="mso-bidi-font-weight: normal;">介绍</b>;</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就不知道如何<b style="mso-bidi-font-weight: normal;">塑造产品的价值</b>;</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就不懂得如何用第三者的证言来<b style="mso-bidi-font-weight: normal;">增加信赖感</b>;</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就不能很清楚的<b style="mso-bidi-font-weight: normal;">界定谁是准顾客</b>;</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就不知道<b style="mso-bidi-font-weight: normal;">顾客在什么地方</b>?</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就不知道如何<b style="mso-bidi-font-weight: normal;">找到顾客</b>?</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就不知道如何<b style="mso-bidi-font-weight: normal;">说服顾客</b>;</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就不知道<b style="mso-bidi-font-weight: normal;">自己的产品和竞争对手的不同之处</b>;</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就不知道<b style="mso-bidi-font-weight: normal;">顾客买了产品后有什么好处</b>;</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就不知道顾客<b style="mso-bidi-font-weight: normal;">不买产品会有什么损失</b>;</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就不知道顾客为什么<b style="mso-bidi-font-weight: normal;">非买不可</b>,而且现在<b style="mso-bidi-font-weight: normal;">马上就要买</b>;</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,也就没有一而再,再而三的<b style="mso-bidi-font-weight: normal;">勇气</b>来<b style="mso-bidi-font-weight: normal;">要求顾客购买;</b></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></b></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ’Courier New’; mso-hansi-font-family: ’Courier New’; mso-bidi-font-family: ’Courier New’;">因为对产品不够了解,所以就创造不出业绩,然后就这样“死”去了。</span><span lang="EN-US" style="FONT-FAMILY: ’Courier New’; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><script src="/adjs/bbs_post_2.js"></script>
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