[讨论]每周名家巡讲NO.15---（营销类讲师）张利痒及周嵘
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><font size="4"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">这一周我们主张两位在营销方面颇有个人特色的讲师，一位是张利痒，另一位是周嵘。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><font size="4"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">张利痒：</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></font></p><p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 24pt; TEXT-INDENT: -24pt; mso-char-indent-count: 0; mso-list: l1 level1 lfo1;"><font size="4"><span lang="EN-US" style="FONT-SIZE: 12pt; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast;"><span style="mso-list: Ignore;"><font face="Calibri">一、</font></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">张利痒简介：</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 16.75pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><font size="4"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">张利痒，山东嘉祥人。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1990</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年毕业，中国人民大学管理学博士、硕士研究生导师、农业与农村发展学院院长助理兼培训中心主任等职务。曾担任多家跨国公司、民营企业的管理顾问、营销总监，在管理现场和市场前沿实际操作积累了十二年的管理顾问经验。主编《企业策划学》、《营销实战操作》、《人力资源策划》、《管理经济学》、《公共关系学》、《市场营销学》等专著十八部、论文一百二十余篇。培训和策划过的客户有</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">SONY</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">、摩托罗拉、松下及正大等八十余家国内外名企，取得了良好的效果。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoListParagraph" align="left" style="MARGIN: 0cm 0cm 0pt 24pt; TEXT-INDENT: -24pt; LINE-HEIGHT: 16.75pt; TEXT-ALIGN: left; mso-char-indent-count: 0; mso-pagination: widow-orphan; mso-list: l1 level1 lfo1;"><font size="4"><span lang="EN-US" style="FONT-SIZE: 12pt; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast;"><span style="mso-list: Ignore;"><font face="Calibri">二、</font></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">擅长领域：</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 16.75pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan;"><font size="4"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">张利痒在《王牌营销员全套课程》、《执行力》和《中国农牧企业经营宝典》等多媒体教程及培训较为独到。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoListParagraph" align="left" style="MARGIN: 0cm 0cm 0pt 24pt; TEXT-INDENT: -24pt; LINE-HEIGHT: 16.75pt; TEXT-ALIGN: left; mso-char-indent-count: 0; mso-pagination: widow-orphan; mso-list: l1 level1 lfo1;"><font size="4"><span lang="EN-US" style="FONT-SIZE: 12pt; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast;"><span style="mso-list: Ignore;"><font face="Calibri">三、</font></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">社会评价：</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 36pt; LINE-HEIGHT: 16.75pt; TEXT-ALIGN: left; mso-char-indent-count: 3.0; mso-pagination: widow-orphan;"><font size="4"><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2002</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年度被《中国经营报》评为“全国十佳企业培训员师”，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2003</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年被评为“全国十佳企业策划师”，被誉为“王牌营销员全封闭强化训练营模式”创始人。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><font size="4"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">周嵘：</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></font></p><p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 24pt; TEXT-INDENT: -24pt; mso-char-indent-count: 0; mso-list: l0 level1 lfo2;"><font size="4"><span lang="EN-US" style="FONT-SIZE: 12pt; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast;"><span style="mso-list: Ignore;"><font face="Calibri">一、</font></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">周嵘简介：</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><font size="4"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">周嵘，中国营销学会理事，深圳市专家工作联合会营销专家，中华企业人才培训学院营销部主任，聚成资讯集团副董事长，聚成华企科技有限公司总裁。曾在深圳由一名普通的基层业务人员做起，先后担任过销售经理和销售总监。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2000</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年向大陆引入培训界成功学讲师陈安之，引爆国内的成功学教育，刺激培训市场的急速扩张。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2003</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">7</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月创建聚成学习王牌。服务过中国人寿、中国移动、美国友邦保险等国内外企业。</span></font><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p> <p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 24pt; TEXT-INDENT: -24pt; mso-char-indent-count: 0; mso-list: l0 level1 lfo1;"><span lang="EN-US" style="FONT-SIZE: 12pt; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast;"><span style="mso-list: Ignore;"><font face="Calibri">二、</font></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">擅长领域：</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">周嵘主讲的课程有《面对面实战销售》、《面对面顾问式销售》、《成功</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">—</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">从优秀员工做起》及《销售经理训练营》、《总裁行销策略研修班》等。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p></p><p></p><p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 24pt; TEXT-INDENT: -24pt; mso-char-indent-count: 0; mso-list: l0 level1 lfo1;"><span lang="EN-US" style="FONT-SIZE: 12pt; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast;"><span style="mso-list: Ignore;"><font face="Calibri">三、</font></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">社会评价：</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2004</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年被评为中国培训界十大领袖，号称中国顶尖实战派销售训练师、中国培训业学习卡模式创始人。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">题外话：</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">除了这两位，在营销类讲课的老师，皮皮看来还有几位还不错的，最近几周会合成一个集子里给讲完。不要怪皮皮如此的了草简单，似有敷衍之意。实在没办法，皮皮对各位讲师是左看右比的，结果发现都是王婆卖瓜自卖自夸。而所谓的头衔、评选也多是有两个钱或借别人的势，然后再跟一些无聊媒体一掺和，就是十大百强出来了。多的话不说了，牙酸。不过不能否认，不管别人吹的如何，有两点是跑不了的，一是培训师是由市场检验的，你说你牛不算，你牛也得有人请你，当然，有些机构不算，比如中国移动或者联通，那纯是找找关系，花钱烧烧名气。二是每个出来敢讲敢吹的，都有一点吹的很不错，值得去学习去理解的。这第二点便是我做这功课的目的，同时我觉得中国培训市场不管成熟不成熟，这个市场确实需要有人来烘托，有人来整顿。人，现在都是活在学习中的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">……<p></p></font></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">谷内资源：</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: #404040; FONT-FAMILY: 宋体; mso-ascii-theme-font: major-fareast; mso-fareast-theme-font: major-fareast; mso-hansi-theme-font: major-fareast; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold;">1</span><span style="FONT-SIZE: 12pt; COLOR: #404040; FONT-FAMILY: 宋体; mso-ascii-theme-font: major-fareast; mso-fareast-theme-font: major-fareast; mso-hansi-theme-font: major-fareast; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold;">、<span lang="EN-US">[</span>求助<span lang="EN-US">]</span>请教各位有周嵘（面对面顾问式实战销售）的视频吗？（上传者：<span lang="EN-US">lleon</span>）<span lang="EN-US">(</span>视频在二楼<span lang="EN-US">)<p></p></span></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><a href="http://www.21manager.com/dispbbs.asp?n=165,130291,0,0,0,0,0,1#806508"><span style="FONT-SIZE: 12pt;"><font face="Calibri" color="#333333">http://www.21manager.com/dispbbs.asp?n=165,130291,0,0,0,0,0,1#806508</font></span></a></span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">、周嵘</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">—</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">面对面顾问式销售（上传者：永远的皮皮）</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><a href="http://www.21manager.com/dispbbs.asp?n=165,145143,0,0,0,0,0,1#806548"><span style="FONT-SIZE: 12pt;"><font face="Calibri" color="#333333">http://www.21manager.com/dispbbs.asp?n=165,145143,0,0,0,0,0,1#806548</font></span></a></span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><p><font face="Calibri"></font></p></span></p><p><font face="Calibri"></font></p><p></p>[此贴子已经被作者于2007-10-21 18:12:04编辑过] 我比他还历害。 xuexixuexi 虚心学习ing~~dd
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