[讨论]每周名家巡讲NO.9—路长全(确有本事还是炒作观点？)
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">认识路长全有些年头了</span><span lang="EN-US"><font face="Calibri">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">细细想来应该是</span><span lang="EN-US"><font face="Calibri">2003</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US"><font face="Calibri">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">刚开始听人说是个本土讲师</span><span lang="EN-US"><font face="Calibri">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">开了家培训公司</span><span lang="EN-US"><font face="Calibri">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">请他讲一节课花个千把块就好了</span><span lang="EN-US"><font face="Calibri">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">比当年火的陈安之这些外来的和尚要偏宜多了</span><span lang="EN-US"><font face="Calibri">.</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">人们都说他是营销实战派的专家</span><span lang="EN-US"><font face="Calibri">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">没有过多接触他的课</span><span lang="EN-US"><font face="Calibri">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">不敢评论</span><span lang="EN-US"><font face="Calibri">.</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">也看过他的些许案例</span><span lang="EN-US"><font face="Calibri">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">是否配称的上</span><span lang="EN-US"><font face="Calibri">”</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">实战</span><span lang="EN-US"><font face="Calibri">”</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">二字</span><span lang="EN-US"><font face="Calibri">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">也无法评论</span><span lang="EN-US"><font face="Calibri">.</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">这周就与家人与起看看这位本土营销大师吧</span><span lang="EN-US"><font face="Calibri">.</font></span></p><p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-char-indent-count: 0; mso-list: l0 level1 lfo1;"><span lang="EN-US" style="mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast;"><span style="mso-list: Ignore;"><font face="Calibri">一、</font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">路长全简介：</span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 26.25pt; TEXT-ALIGN: justify; mso-char-indent-count: 2.5;"><span style="FONT-SIZE: 10.5pt;"><font face="宋体">路长全，生于<span lang="EN-US">1966</span>年<span lang="EN-US">11</span>月，著名营销管理专家，北京赞伯营销管理咨询公司董事长；海尔商学院客座教授，对外经济贸易大学工商管理学院客座教授，中央电视台广告部策略顾问，工商管理硕士（<span lang="EN-US">MBA</span>）、工学硕士；曾经担任伊利集团营销副总、巨能实业集团副总裁、（意）赞邦（制药）中国公司营销总监、远大集团营销策划副总。<span lang="EN-US"><p></p></span></font></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; TEXT-ALIGN: justify; mso-list: l0 level1 lfo1;"><font face="宋体"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">二、</span></span><span style="FONT-SIZE: 10.5pt;">研究领域：<span lang="EN-US"><p></p></span></span></font></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 21pt; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt;"><font face="宋体">路长全擅长营销运作和品牌策划，为多家企业和机构进行咨询服务和管理运作，取得国</font></span><span style="FONT-SIZE: 10.5pt;"><font face="宋体">内培训界公认的业绩，在实践中形成了自己独特的运作风格和理论体系。专著《解决》、《营销运作潜规则》及《软战争》等，形成“产品基点”、竞争支点“、”渠道势能“、”切割营销“等独特的运作方法，提出著名的”骆驼和兔子“管理误区观点和理论体系，亲历过伊利、巨能、远大、红星、宏达、可口可乐及中国移动等案例。<span lang="EN-US"><p></p></span></font></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; TEXT-ALIGN: justify; mso-list: l0 level1 lfo1;"><font face="宋体"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">三、</span></span><span style="FONT-SIZE: 10.5pt;">社会评价及演讲风格：<span lang="EN-US"><p></p></span></span></font></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 21pt; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt;"><font face="宋体">路长全理论功底非常深厚，被誉为中国的科特勒，中国当代最具影响力的营销实战专</font></span><span style="FONT-SIZE: 10.5pt;"><font face="宋体">家，曾经成功运作过著名的跨国公司及非常本土化的国内企业。他被称之为中国一系列成功营销的操刀者和设计师，形成一系列最具指导价值的实战经验和理论总结。</font></span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 21pt; TEXT-ALIGN: justify;"><span style="FONT-SIZE: 10.5pt;"></span><span style="FONT-SIZE: 10.5pt;"><font face="宋体">路长全演讲喜欢借助一些生动的案例，通过充满张力的培析和激情的语言，令受众感到震憾。</font></span></p>[此贴子已经被作者于2007-9-2 22:08:18编辑过] <p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; TEXT-ALIGN: justify; mso-list: l0 level1 lfo1;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">四、</span></span><span style="FONT-SIZE: 10.5pt;">路长全语录：<span lang="EN-US"><p></p></span></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-INDENT: -18pt; TEXT-ALIGN: justify; mso-list: l1 level1 lfo3;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">1、<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 10.5pt;">这个时代有两个特征，一个是竞争，一个是变化快。<span lang="EN-US"><p></p></span></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-INDENT: -18pt; TEXT-ALIGN: justify; mso-list: l1 level1 lfo3;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">2、<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 10.5pt;">中国古代有句话，三人行，必有我师。这句话是对的，但不具备可操作性。如果我们学错了东西，跟错了老师，读错了书，交错了朋友，它会把我们引导到负面甚至失败的方向。因此，学习是讲究机会和成本的。我们跟老鼠只能学习打洞，想不到去天上飞翔；我们跟蜗牛学习赛跑，只会离冠军的目标越来越远。<span lang="EN-US"><p></p></span></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-INDENT: -18pt; TEXT-ALIGN: justify; mso-list: l1 level1 lfo3;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">3、<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 10.5pt;">管理的理论越来越多，但企业跨台的速度也越来越快。很多的管理理论不是在教育我们如何成功，而是在教育我们如何失败。<span lang="EN-US"><p></p></span></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-INDENT: -18pt; TEXT-ALIGN: justify; mso-list: l1 level1 lfo3;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">4、</span></span><span style="FONT-SIZE: 10.5pt;">人类交流的方式只有两种，一种是战争，另一种就是营销。<span lang="EN-US"><p></p></span></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-INDENT: -18pt; TEXT-ALIGN: justify; mso-list: l1 level1 lfo3;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">5、</span></span><span style="FONT-SIZE: 10.5pt;">再强大的品牌也需要切割，再复杂的市场也能够切割。<span lang="EN-US"><p></p></span></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-INDENT: -18pt; TEXT-ALIGN: justify; mso-list: l1 level1 lfo3;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">6、<span style="FONT: 7pt '';"> </span></span></span><span lang="EN-US" style="FONT-SIZE: 10.5pt;">……<p></p></span></p><p></p><p></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; TEXT-ALIGN: justify; mso-list: l0 level1 lfo1;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">五、</span></span><span style="FONT-SIZE: 10.5pt;">皮皮的观点：</span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; TEXT-ALIGN: justify; mso-list: l0 level1 lfo1;"><span style="FONT-SIZE: 10.5pt;"></span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">1、</span></span><span style="FONT-SIZE: 10.5pt;">路长全是个善于整合和延伸的讲师，比如说他提出的切割营销观念事实上就是如何做好市场细分和定位，这正是市场营销管理中的重点工作，路长全只是更加形象化和有张力地表现了出来，但并非首创。</span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; TEXT-ALIGN: justify; mso-list: l0 level1 lfo1;"><span style="FONT-SIZE: 10.5pt;"></span></p><p style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; TEXT-ALIGN: justify; mso-list: l0 level1 lfo1;"><span style="FONT-SIZE: 10.5pt;"></span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><span style="mso-list: Ignore;">2、<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 10.5pt;">看了些路长全的碟片，心里有个问题拿出来跟大家探讨下：路长全讲的一些课正如前面说的他只是观念的偷梁换柱而已，比如说切割营销与细分市场的区别只是直译和意译的区别罢了，那是否可以推论他的许多课程也只是换汤不换药的炒作？</span></p>
[此贴子已经被作者于2007-9-2 22:10:12编辑过] <p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-char-indent-count: 0; mso-list: l0 level1 lfo1;"><span lang="EN-US" style="mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast;"><span style="mso-list: Ignore;"><font face="Calibri">六、</font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">谷内资源：</span></p><p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: 0cm; mso-char-indent-count: 0;"><span lang="EN-US"><font face="Calibri">1</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">、路长全切割营销（全六集）在线收看地址（上传者：</span><span lang="EN-US"><font face="Calibri">zq801206</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">）</span></p><p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: 0cm; mso-char-indent-count: 0;"><span lang="EN-US"><a href="http://www.21manager.com/dispbbs.asp?n=165,112869,0,0,0,0,0,0"><font face="Calibri">http://www.21manager.com/dispbbs.asp?n=165,112869,0,0,0,0,0,0</font></a></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 42pt; mso-char-indent-count: 4.0;"><span lang="EN-US" style="COLOR: #404040; FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">2</span><span style="COLOR: #404040; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">、路长全《实战营销学》完整讲稿（附营销公司全套管理文件）（上传者：</span><span lang="EN-US" style="COLOR: #404040; FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">6)</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 42pt; mso-char-indent-count: 4.0;"><span lang="EN-US" style="COLOR: #404040; FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><a href="http://www.21manager.com/dispbbs.asp?n=10,79880,0,0,0,0,0,0"><font face="Calibri">http://www.21manager.com/dispbbs.asp?n=10,79880,0,0,0,0,0,0</font></a><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 1cm; TEXT-INDENT: 10.5pt; mso-char-indent-count: 1.0; mso-para-margin-left: 2.7gd;"><span lang="EN-US" style="FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">3</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">、整理</span><span lang="EN-US" style="FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">: </span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">路长全</span><span lang="EN-US" style="FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;"><</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">营销运作潜规则</span><span lang="EN-US" style="FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">（上传者：</span><span lang="EN-US" style="FONT-FAMILY: "Verdana","sans-serif"; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">8pima8pima</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">）</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 1cm; TEXT-INDENT: 10.5pt; mso-char-indent-count: 1.0; mso-para-margin-left: 2.7gd;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: #548dd4; mso-bidi-font-size: 10.5pt; mso-themecolor: text2; mso-themetint: 153;"><a href="http://www.21manager.com/dispbbs.asp?n=10,38706,0,0,0,0,0,0"><span style="COLOR: #548dd4; mso-themecolor: text2; mso-themetint: 153;"><font face="Calibri" color="#c43c72">http://www.21manager.com/dispbbs.asp?n=10,38706,0,0,0,0,0,0</font></span></a><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 39.3pt; TEXT-INDENT: 0cm; mso-char-indent-count: 0;"><span lang="EN-US" style="FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">4</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">、</span><span lang="EN-US" style="FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">[</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">下载</span><span lang="EN-US" style="FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">]</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">路长全</span><span lang="EN-US" style="FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">—</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">《切割营销》</span><span lang="EN-US" style="FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">PPT</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">课件正式上传（上传者：</span><span lang="EN-US" style="FONT-FAMILY: "Verdana","sans-serif"; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">dkai05</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">）</span></p><p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 39.3pt; TEXT-INDENT: 0cm; mso-char-indent-count: 0;"><span lang="EN-US" style="COLOR: #0e55e2; FONT-FAMILY: "Verdana","sans-serif"; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;"><a href="http://www.21manager.com/dispbbs.asp?n=10,87186,0,0,0,0,0,0"><span style="COLOR: #0e55e2;">http://www.21manager.com/dispbbs.asp?n=10,87186,0,0,0,0,0,0</span></a><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 39.3pt; TEXT-INDENT: 0cm; mso-char-indent-count: 0;"><span lang="EN-US" style="FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">5</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">、路长全《七种动力整合营销》</span><span lang="EN-US" style="FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">PPT</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">（上传者：</span><span lang="EN-US" style="FONT-FAMILY: "Verdana","sans-serif"; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">abcxyzabc</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;">）</span></p><p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 39.3pt; TEXT-INDENT: 0cm; mso-char-indent-count: 0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: #0e55e2; FONT-FAMILY: "Verdana","sans-serif"; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt;"><a href="http://www.21manager.com/dispbbs.asp?n=10,78471,0,0,0,0,0,0"><span style="COLOR: #0e55e2;">http://www.21manager.com/dispbbs.asp?n=10,78471,0,0,0,0,0,0</span></a><p></p></span></p><p></p><p></p><p></p><p></p><p></p><p></p><p class="MsoListParagraph" style="MARGIN: 0cm 0cm 0pt 39.3pt; TEXT-INDENT: 0cm; mso-char-indent-count: 0;"><b><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #404040; FONT-FAMILY: "Tahoma","sans-serif";"><p> </p></span></b></p><p> </p><p></p><p> </p><p></p><p> </p><p></p>
[此贴子已经被作者于2007-9-2 22:18:11编辑过] 读过一些文章 感觉对于刚开始进行营销的或者刚开始学习的 可以学学 听过路老师在清华的讲课，很生动，有的管理术语需要形象语言和故事推广，没有错。 <p>有时间能听他讲的课.</p> <p>路长全是个卖稿高手</p> <p>开咨询公司的，和做实业的老总，是有区别的，我们只接触到教授，没有接触到实业家，如果马云、牛根生、张瑞敏讲课的话，收获也许就不一样了</p> 还没有好好去读路先生的书 <p>听过几次他的讲座,基本上每次来我都会安排去听吧. 讲课风格挺生动.</p>
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