marble_shu 发表于 2007-9-1 11:39:16

[原创]企业内部品牌建设方案

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">从根本上来说，品牌只是存在于消费者记忆中商品的标识，品牌的基本功能还是为消费者区分不同产品提供方便。作为企业本身来说，在企业内部加强品牌建设的根本目的是提高员工的忠诚度和满意度。</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">在企业内部，品牌建设的主要媒介有《</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">XX</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">报》、内部网、外部媒介、广播，其中企业能够自主控制的媒介只有《</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">XX</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">报》、内部网和广播。参与企业品牌建设的职能部门应该包括主要的管理部门，其中包括：战略管理部、总经办、工会、信息技术部、党委办等。下面明确各相关职能部门在品牌建设中的主要职责。</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p><font face="">&nbsp;</font></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">1</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、战略管理部：</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">1.1</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、战略管理部部长负责品牌管理方案及相关制度的审核、本部门品牌培训材料的审批和相关预算的审批；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">1.2</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、战略管理部部长参与相关部门品牌建设方案的小组评审及指导；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">1.3</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、战略管理部部长负责评审相关职能部门的内部品牌建设培训材料；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">1.4</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、标准化主管负责品牌提升方案及相关管理制度的制订、负责品牌策略执行情况的跟进、检查；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">1.5</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、标准化主管负责相关部门品牌建设方案的指导、备案；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">1.6</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、标准化主管负责相关职能部门的内部品牌建设培训材料的备案。</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p><font face="">&nbsp;</font></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">2</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、总经办</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">2.1</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、总经办主任负责本部门品牌管理方案、品牌培训材料的审批和相关预算的审批；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">2.2</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、博物馆馆长负责外部参观人员的品牌建设方案的制定，总经办主任负责审批；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">2.3</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、博物馆馆长负责制定本部门内部人员品牌贯彻培训材料，并组织战略管理部标准化主管、战略管理部部长、总经办主任小组评审；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">2.4</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、每季度由博物馆馆长负责对本部门内部人员进行一次品牌贯彻培训，培训材料交由战略管理部标准化主管备案；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">2.5</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、总经办主任负责品牌贯彻培训后的效果评估，交由战略管理部标准化主管备案。</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p><font face="">&nbsp;</font></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">3</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、工会</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">3.1</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、工会主席负责本部门品牌管理方案、品牌培训材料的审批和相关预算的审批；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">3.2</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、工会主管负责本部门内部品牌建设方案（主要平台是《</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">XX</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">报》）的制定，工会主席负责审批及相关预算的审批；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">3.3</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、工会主管负责制定本部门内部人员品牌贯彻培训材料，并组织战略管理部标准化主管、战略管理部部长、工会主席小组评审；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">3.4</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、每季度由工会主管负责对本部门内部人员进行一次品牌贯彻培训，培训材料交由战略管理部标准化主管备案；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">3.5</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、工会主席负责品牌贯彻培训后的效果评估，交由战略管理部标准化主管备案；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">3.6</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、工会主管负责在《</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">XX</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">报》上设立品牌建设专栏，并及时维护、修订，保障本部门内部品牌建设方案的效果；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">3.7</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、工会主管负责制定生产部门（以工段为单位）的品牌贯彻培训材料，并组织战略管理部标准化主管、战略管理部部长、工会主席小组评审；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">3.8</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、工会主管负责生产部门（以工段为单位）的品牌贯彻培训，覆盖面要达到至少在一年中所有工段都接受过培训；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><font face="">3.9</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、工会主席负责生产部门（以工段为单位）品牌贯彻培训后的效果评估，交由战略管理部标准化主管备案。</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%;"><p></p></span></p>

marble_shu 发表于 2007-9-1 11:41:53

<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-font-kerning: 0pt;"><font face="">4</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">、信息技术部</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-font-kerning: 0pt;"><font face="">4.1</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">、信息技术部部长负责本部门品牌管理方案、品牌培训材料的审批和相关预算的审批；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-font-kerning: 0pt;"><font face="">4.2</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">、信息技术部主管负责本部门内部品牌建设方案（主要平台是内部网）的制定，信息技术部部长负责审批及相关预算的审批；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-font-kerning: 0pt;"><font face="">4.3</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">、信息技术部主管负责制定本部门内部人员品牌贯彻培训材料，并组织战略管理部标准化主管、战略管理部部长、信息技术部部长小组评审；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-font-kerning: 0pt;"><font face="">4.4</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">、每季度由信息技术部主管负责对本部门内部人员进行一次品牌贯彻培训，培训材料交由战略管理部标准化主管备案；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-font-kerning: 0pt;"><font face="">4.5</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">、信息技术部部长负责品牌贯彻培训后的效果评估，交由战略管理部标准化主管备案；</span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">建议相关考核指标：</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 45pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; tab-stops: list 45.0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;">l</span><span lang="EN-US" style="FONT-SIZE: 7pt; LINE-HEIGHT: 150%; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt;"><font face="">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">部门员工对企业品牌意义的了解程度（可以通过考试来评价）；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 45pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; tab-stops: list 45.0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;">l</span><span lang="EN-US" style="FONT-SIZE: 7pt; LINE-HEIGHT: 150%; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt;"><font face="">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">部门员工的流失率（即对企业的忠诚度，因流失率高的原因很多，建议所占权重较小）；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 45pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; tab-stops: list 45.0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;">l</span><span lang="EN-US" style="FONT-SIZE: 7pt; LINE-HEIGHT: 150%; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt;"><font face="">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">每季度对本部门员工培训的场次及效果；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 45pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; tab-stops: list 45.0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;">l</span><span lang="EN-US" style="FONT-SIZE: 7pt; LINE-HEIGHT: 150%; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt;"><font face="">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">品牌建设方案的创新程度和效果；</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 45pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; tab-stops: list 45.0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt; mso-bidi-font-family: Wingdings;">l</span><span lang="EN-US" style="FONT-SIZE: 7pt; LINE-HEIGHT: 150%; mso-fareast-font-family: Wingdings; mso-font-kerning: 0pt;"><font face="">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">专栏的维护、修订及时程度和宣传效果。</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 45pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; tab-stops: list 45.0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 45pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; tab-stops: list 45.0pt;"><b><span style="FONT-SIZE: 18pt; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">如果本帖对您有用的话，请您点一下</span></b><b><span lang="EN-US" style="FONT-SIZE: 18pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 楷体_GB2312; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 楷体_GB2312; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">“</span></b><b><span style="FONT-SIZE: 18pt; COLOR: red; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-size: 12.0pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">主贴有用</span></b><b><span lang="EN-US" style="FONT-SIZE: 18pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 楷体_GB2312; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 楷体_GB2312; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">”</span></b><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p>

fento 发表于 2007-9-1 12:18:43

主贴有用，但是再细化点操作性会更强!

mls2009 发表于 2007-9-4 09:47:56

对,大纲性的东西,太缺少可操作性,详细点就好了

weijunjiewh 发表于 2014-10-21 15:06:49

hen yi ban de ziliao

小小豆芽菜 发表于 2014-10-25 23:10:37

:(很厉害，这么好的东西必须顶:D
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