参考文献--- Michael Schudson, Advertising, the Uneaasy Persuasion, 1986.
Judith Williamson, Decoding Advertisements, 1978.
William O'Barr, Culture & the Ad, 1994.
Robert Goldman, Reading Ads Socially, 1992.
Stephen Papson and Robert L. Goldman, Sign Wars, 1996 支配商业文化的是广告,就是一种对文化见解的考察。没有见过中文文献。 |