大家认为什么才是最佳的电信市场部的组织架构

evo 发表于 2004-3-12 19:30:00

要实现市场分析、营销策划、产品拓展、客户管理、计费等主要功能。大家谈谈在您的企业是如何设计的，效果如何，您认为应该怎么着。

Detecon 发表于 2004-3-16 10:42:00

哪有什么最佳的，只有适合自己的而已。

研究组织架构最好是做一些Multinational Telecom Company Marketing Organization的benchmark研究。标杆对象其实不需要太多，挑你们行业认为最好的一两家企业市场部门做研究就行了。我可以提供一些组织架构benchmark研究内容给你，剩下的就是你收集情报的工作了。

<DIV v:shape="_x0000_s3074">
<DIV class=O style="mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1">1</DIV>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-pagination: widow-orphan" align=left>1.Company milestone<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>

2.Business strategy (history and current)<o:p></o:p>

3.Organizational culture (mission/vision/organization spirit)<o:p></o:p>

4.Organization development & change<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt">①Org. structure developing history <o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt">②Key driving forces<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt">③Future trends<o:p></o:p>

5.Organizational structure<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt">①Current org. Chart<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt">②Relation among corporate HQ, China HQ and invested companies.<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt">③Each business units functions to analyze the organization efficiency <o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt">-Roles, responsibilities and work task dividing<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt">-Interrelationship and report chain <o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt">-Key consideration of units construction<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt">-Human resources management<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-pagination: widow-orphan; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt" align=left>④Management tier and managed staff of each manager<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt">⑤Decision making system - Main decision makers and their authority<o:p></o:p>

6.Organization rule system – Key influencing rules and incentive system<o:p></o:p>

7.Organization resources and capabilities utilization<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt">①Internal and external resources that create main influence on organization set up, e.g. <o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt">-Main product<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt">-Sales channel<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt">-Partnership (incl with government)<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt">-Business scope<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt">-Production<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt">-HR<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt">-IT system<o:p></o:p>

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt">②Core competence<o:p></o:p>

<DIV class=O style="mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN; mso-bidi-font-size: 6.5pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA">8.Key difference between China units and global</DIV>
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<DIV class=O style="mso-line-spacing: '100 50 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1"><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-language: ZH-CN; mso-bidi-font-size: 6.5pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA"> </DIV></DIV>
[此贴子已经被作者于2004-3-16 10:46:24编辑过]

i8816 发表于 2004-3-16 14:29:00

呵呵，难就难在寻找？！

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大家认为什么才是最佳的电信市场部的组织架构