大家认为什么才是最佳的电信市场部的组织架构

evo

要实现市场分析、营销策划、产品拓展、客户管理、计费等主要功能。大家谈谈在您的企业是如何设计的，效果如何，您认为应该怎么着。

Detecon

哪有什么最佳的，只有适合自己的而已。 研究组织架构最好是做一些Multinational Telecom Company Marketing Organization的benchmark研究。标杆对象其实不需要太多，挑你们行业认为最好的一两家企业市场部门做研究就行了。我可以提供一些组织架构benchmark研究内容给你，剩下的就是你收集情报的工作了。

1

1.Company milestonefficeffice" />

2.Business strategy (history and current)

3.Organizational culture (mission/vision/organization spirit)

4.Organization development & change

①Org. structure developing history

②Key driving forces

③Future trends

5.Organizational structure

①Current org. Chart

②Relation among corporate HQ, China HQ and invested companies.

③Each business units functions to analyze the organization efficiency

-Roles, responsibilities and work task dividing

-Interrelationship and report chain

-Key consideration of units construction

-Human resources management

④Management tier and managed staff of each manager

⑤Decision making system - Main decision makers and their authority

6.Organization rule system – Key influencing rules and incentive system

7.Organization resources and capabilities utilization

①Internal and external resources that create main influence on organization set up, e.g.

-Main product

-Sales channel

-Partnership (incl with government)

-Business scope

-Production

-HR

-IT system

②Core competence

8.Key difference between China units and global

[此贴子已经被作者于2004-3-16 10:46:24编辑过]

i8816

呵呵，难就难在寻找？！