简单讲, 以网络元素"binary"为主题，展现“数字雨”的降临使得人类本来冰冷冻固的商业世界有了生气,我躺在被窝里第一次看时，确实有点冷。。。不过看到It(Network) can move people, products and the entire industry work才暖和些; 在“Many Forms”里，Bianry被描绘成水般的流体, 可以随遇而变，随需而动。
画面将要结束时，有声音提示商业和政府客户： "Can Your Network Do This?" 回答为 IT CAN IF IT’S DESIGNED BY THE WORLD’S NETWORKING COMPANY.
凸现———— AT&T "The World's Networking Company" 此广告的点睛之语。
套用《马大帅》中彪哥的东北那疙瘩的话来讲 “咣咣的, 我听了N遍才把 ‘IF’ 这词听出来，呵呵”
此广告簇组成如下：
①电视短片 Rain It(Network) can move people, products and the entire industry work.
Many Forms 里面有一情景，数字01组成的手将即将给人们带来灾难的龙卷风抓走, left the fail desist
②海报核心广告词
(1)Q: Can your network think for itself? A: AT&T APPLICATION AWARE NETWORK.
(2)Q: "Can your network turn business as we know it into business as we want it?" A: IT CAN IF IT’S DESIGNED BY THE WORLD’S NETWORKING COMPANY.
(3)Q: Can your network chase off hackers? A: AT&T NETWORK SECURITY PORTFOLIO.
II针对普通消费者的宣传
简而言之, 广告的创意思维属借题发挥， 广告充分发挥&符号的联想空间 & 即 and and 即Come together
一旦Come together 一切则有了可能 变化的沟通方式 不同的服务组合 一站式的服务
突出 一站式的服务打包是AT&T差异化服务的标志.
2个短片中的&尽显跳跃性思维的威力 最后点题 The many ways we communicate come together for you with & from AT&T.
