标题: 每周发现（Jan2007 1st) [打印本页] 作者: moregas 时间: 2007-1-17 11:53 标题: 每周发现（Jan2007 1st) Can you make money in the Long Tail?Well, it depends who "you" are. If you're an aggregator, sure. But if you're like the majority of Long Tail microproducers, direct revenues can be harder to come by.
A) if you can dramatically lower the cost of production and distribution, you can offe* **r more variety. B) given more variety and the tools to easily organize it for individual taste, people will increasingly revel in their differences, rather than settling for their commonalities as in traditional blockbuster culture.
(5 reasons why youtube and flickr are successful) 1. Do Something Better: Find a way or a better way for people to do something they want to do. 2. Believe in What You Do: It's not about a money ******/get rich quick scheme. You believe there's a better way and you are going to work it out. Success is a by-product of doing good. 3. Community is Everything: Listen to your community. This is not a one way conversation- there's on-going dialog relating to "policing", standards and ideas Be Soulful: Even if you sell, like Flickr, don't sell your soul. The honest, no frills approach is right. 5. Be Authentic: These companies look like they have banned or never even heard of the phrases "brand strategy" and "marketing plan?. The lack of corporate polish adds to the feeling that there are real people behind the idea.