[讨论]什么是4P/4C/4R/4P好还是4C好
<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><span lang="EN-US" style="mso-bidi-font-family: 宋体;"><font face="">4P </font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: ""; mso-bidi-font-family: 宋体;">（产品、价格、渠道、促销）营销策略自</span><span lang="EN-US" style="mso-bidi-font-family: 宋体;"><font face="">50</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: ""; mso-bidi-font-family: 宋体;">年代末由</span><span lang="EN-US" style="mso-bidi-font-family: 宋体;"><font face="">JeromeMcCarthy</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: ""; mso-bidi-font-family: 宋体;">提出以来，对市场营销理论和实践产生了深刻的影响，被营销经理们奉为营销理论中的经典。而且，如何在</span><span lang="EN-US" style="mso-bidi-font-family: 宋体;"><font face="">4P</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: ""; mso-bidi-font-family: 宋体;">理论指导下实现营销组合，实际上也是公司市场营销的基本运营方法。即使在今天，几乎每份营销计划书都是以</span><span lang="EN-US" style="mso-bidi-font-family: 宋体;"><font face="">4P</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: ""; mso-bidi-font-family: 宋体;">的理论框架为基础拟订的，几乎每本营销教科书和每个营销课程都把</span><span lang="EN-US" style="mso-bidi-font-family: 宋体;"><font face="">4P</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: ""; mso-bidi-font-family: 宋体;">作为教学的基本内容，而且几乎每位营销经理在策划营销活动时，都自觉、不自觉地从</span><span lang="EN-US" style="mso-bidi-font-family: 宋体;"><font face="">4P</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: ""; mso-bidi-font-family: 宋体;">理论出发考虑问题。</span></p><p><br/></p>
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