山东小李子 发表于 2006-12-12 11:10:49

面对面体验式行销训练营

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 132pt; mso-char-indent-count: 6.0; mso-char-indent-size: 22.0pt"><SPAN style="FONT-SIZE: 22pt; COLOR: black; FONT-FAMILY: 宋体">面对面体验式行销训练营<SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体">前 言</SPAN></B><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体">:<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; tab-stops: list 21.0pt; mso-list: l5 level1 lfo9"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: 宋体-18030">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">为什么有人做一行、恨一行,担心行业乱;不断的跳槽,不断的换工作?而有人却可以从公司基层做起,一直做到营销总裁?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; tab-stops: list 21.0pt; mso-list: l5 level1 lfo9"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: 宋体-18030">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">为什么同样一家企业,同样一种产品,同样的策略和资源,不同的人去做市场,效果却截然不同?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; tab-stops: list 21.0pt; mso-list: l5 level1 lfo9"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: 宋体-18030">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">为什么有人一年做百万、千万甚至几个亿的营业额,而你却举步维艰、惨淡经营?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; tab-stops: list 21.0pt; mso-list: l5 level1 lfo9"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: 宋体-18030">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">为什么有人做了几年销售,就实现车子、房子、票子、位子、面子;而你做了五年、八年的市场还是穷困潦倒,一无所有?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; tab-stops: list 21.0pt; mso-list: l5 level1 lfo9"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: 宋体-18030">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">为什么上过很多营销课程,看过很多培训光盘,读过很多销售书籍,研究过很多行销秘诀,却依然束手无策,业绩平平?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; tab-stops: list 21.0pt; mso-list: l5 level1 lfo9"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: 宋体-18030">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">为什么辛辛苦苦培养了他们,却留不住人才,更可狠的是还把公司重点客户也带跑了?如何选择、培育、活用、巧留优秀行销人才?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">课程主题</SPAN></B><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">:<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">1、心灵破冰,引入行销话题,走进面对面体验式学习。<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">2、信念与心态调适,顶尖行销高手的八把金钥匙。<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">3、行销实战的案例分析、情景模拟、金钱游戏和突破销售模式。<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">4、行销系统的八卦图和打造超级营销团队,卖异才是真功夫。<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">5、挑战成果,成为你那个行业领域的专家,实现全方位成功。<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">训练时间</SPAN></B><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">:<SPAN lang=EN-US>12小时(2天)<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">训练形式</SPAN></B><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">:教练演讲,头脑风暴;互动交流,角色扮演;<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>案例分析,情景模拟;音乐入静,心灵分享;<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>游戏活动,挑战成果<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">参加对象</SPAN></B><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">:<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; tab-stops: list 21.0pt; mso-list: l7 level1 lfo11"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: 宋体-18030">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">企业销售经理,销售代表或欲从事行销行业的人员<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; tab-stops: list 21.0pt; mso-list: l7 level1 lfo11"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: 宋体-18030">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">直接与客户打交道人员<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; tab-stops: list 21.0pt; mso-list: l7 level1 lfo11"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: 宋体-18030">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">期望在企业内部打造一支高效营销团队的中高层营销管理代表<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; tab-stops: list 21.0pt; mso-list: l7 level1 lfo11"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: 宋体-18030">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体-18030">有强烈企图心,渴望突破,敢于接受挑战的各界人士<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
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