yongwei200 发表于 2006-9-13 23:01:59

(原创)赢家通吃与中国多元化企业消亡

<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">“赢家通吃”局面的形成。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">当一个行业的利润丰厚时,必然会吸引更多的竞争者介入,意味着激烈竞争的开始。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">在激烈竞争过程中,行业利润会急遽下降,导致行业整体亏损,甚至全面亏损。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp;&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">随着一个个亏损者被淘汰出局,行业整合加剧,直到市场中剩下少数几个――有时只有一个――“剩者”。</SPAN><FONT face=""> <SPAN style="mso-spacerun: yes">&nbsp;</SPAN></FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">而专业化的企业往往能够坚持到最后。</SPAN><FONT face=""> <SPAN style="mso-spacerun: yes">&nbsp;</SPAN></FONT></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">在中国,“赢家通吃”正在席卷一个又一个行业。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">当微波炉动辄上千元甚至几千元的时候,格兰仕采取“先发制人”的“割喉降价”策略,让“一窝蜂”上马微波炉的企业“血本无归”。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">同时,彩电及其它家电价格战,又消灭掉更多“原地踏步”的同行。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">之后国美、苏宁这些连锁电器商店的崛起,更使整个家电产业形成完整的“寡头垄断产业链”。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">而现在,连锁超市、连锁餐饮、连锁酒店、家具建材城等等正在更加深刻地改变人们的生活。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">这些现象意味着,越来越多的行业正在被越来越少的专业化企业所控制。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">“一将功成万骨枯”。连格兰仕自己都在“薄利”边缘挣扎时,相信没有谁能够在微波炉上挣到钱。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">同样,国美、苏宁争斗的结果,是其所到之处的绝大多数电器商店的倒闭。</SPAN><SPAN lang=EN-US><FONT face=""><SPAN style="mso-spacerun: yes">&nbsp; </SPAN><SPAN style="mso-spacerun: yes">&nbsp;</SPAN></FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">而在国外,沃尔玛每到一个地方,当地零售业都要调动政治与社会资源进行强烈抵制,因为一个沃尔玛的商店的“扎根”就意味着当地零售业“七零八落”。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">这些现象表明,而产业聚合到达</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">一定程度,“小而弱”的企业将没有生存空间。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">中国的多元化企业基本上都是“小而弱”的企业单元组成,很容易遭受竞争的冲击。</SPAN><SPAN lang=EN-US><FONT face=""><SPAN style="mso-spacerun: yes">&nbsp; </SPAN><SPAN style="mso-spacerun: yes">&nbsp;</SPAN></FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">无论是海尔这样的国际知名企业,还是地方性的公司,其大多数业务单元的能力都不足以应对激烈竞争。</SPAN><FONT face=""> <SPAN style="mso-spacerun: yes">&nbsp;</SPAN></FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">一旦激烈竞争开始,这些业务单元将是市场上首先发生亏损,并最容易被淘汰的部分。</SPAN><SPAN lang=EN-US><FONT face=""> </FONT></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">为什么这些多元化企业现在还能生存。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">一方面是激烈竞争还没有波及到这些企业的所有领域,因此这些企业还可以“拆了东墙补西墙”;</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">另一方面是地方性保护措施,或者通过政策关系给予优惠的业务,或者是给予支持性贷款,免得企业关门导致员工下岗,社会动荡。</SPAN><FONT face=""> <SPAN style="mso-spacerun: yes">&nbsp;</SPAN><SPAN style="mso-spacerun: yes">&nbsp;</SPAN></FONT></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">展望未来</SPAN><SPAN lang=EN-US><FONT face="">5</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">年,</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">绝大多数中国多元化企业将“艰难度日”。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">如果把这些多元化企业看作“八爪鱼”,那么专业化竞争的“利刃”将会把这些“爪”一个个砍去。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">每当一个业务从盈利变成亏损,多元化企业就会承受双重负担,而如果亏损的业务达到三分之一,其处境将变得非常艰难。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">几年前,高喊“做大做强”、“做百年老店”的多元化企业领导正在发现,别说百年,能够做好</SPAN><SPAN lang=EN-US><FONT face="">5</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">年,都是一件几乎“不可能完成的任务”。</SPAN><FONT face=""> </FONT></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">最可怕的还是</SPAN><SPAN lang=EN-US><FONT face="">WTO</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">带来的“国际化赢家通吃”。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">娃哈哈、乐百氏、小护士这些大家所熟知的品牌被收购,代表着国际收购浪潮。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">随着中外交流的深入,跨国资本正在“鲸吞”中国的行业领导企业,然后通过这些领导企业的扩张,加速市场拓展与产业整合。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">同时,</SPAN><SPAN lang=EN-US><FONT face="">WTO</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">不仅仅意味着更低的关税,更关键的是规则的改变。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">另外,</SPAN><SPAN lang=EN-US><FONT face="">WTO</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">承诺一步步兑现,过去多元化企业所熟悉、依赖的政策、法律等“壁垒”被迅速“拆除”。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">处于“无险可守”的处境的中国企业将加速衰败。</SPAN><SPAN lang=EN-US><FONT face=""> </FONT></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">中国的多元化企业学不了多元化跨国公司。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">很多中国多元化企业也想学</SPAN><SPAN lang=EN-US><FONT face="">GE</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">、强生、</SPAN><?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:chmetcnv w:st="on" TCSC="0" NumberType="1" Negative="False" HasSpace="False" SourceValue="3" UnitName="m"><SPAN lang=EN-US><FONT face="">3M</FONT></SPAN></st1:chmetcnv><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">等多元化公司,但那只是“一场梦而已”。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">当杰克</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">韦尔奇喊出“数一数二”的口号时,那不是他的发明。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">韦尔奇只是将早已经深深埋在</SPAN><SPAN lang=EN-US><FONT face="">GE</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">这些公司文化基因中的这个因素挖出来,加以强调而已。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">而中国企业即使天天将“数一数二”挂在嘴边,也做不到。</SPAN><SPAN lang=EN-US><FONT face=""> </FONT></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">研发是成功多元化公司背后的“专业化基因”。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">爱迪生作为世界数一数二的发明家,为</SPAN><SPAN lang=EN-US><FONT face="">GE</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">的系统化研发文化奠定了坚实的基础。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">而且,韦尔奇时代减少的研发投入,在后任者又重新增加。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">强生、</SPAN><st1:chmetcnv w:st="on" TCSC="0" NumberType="1" Negative="False" HasSpace="False" SourceValue="3" UnitName="m"><SPAN lang=EN-US><FONT face="">3M</FONT></SPAN></st1:chmetcnv><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">的商业导向研发体系是竞争者难以模仿与超越的。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">而杜邦的“大赌注”也成为商业经典。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">这些企业的产品与技术正在大家不甚关注的地方,为整个社会提供着全方位的服务,影响着人们的日常生活。</SPAN><SPAN lang=EN-US><FONT face=""> </FONT></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">成功多元化是专业化成功之后的延伸。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">分析这些企业的成功史,都是在一个领域取得相对垄断地位后,再借鉴本领域的相关技术和成功经验进行其它产业延伸,逐步形成多元化体系。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">就像现在的微软,在操作系统等取得垄断地位后,加强在游戏机、搜索引擎、商用软件中间体的竞争,持续获得新的利润成长来源。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">对于中国的多元化企业,唯一出路是学习成功规律,然后走自己的成功之路。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">“数一数二”是多元化企业的必然文化导向,而且需要中国的多元化企业领导“身体力行”。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">迅速砍掉盈利希望不大的业务单元,进行主动的“战略收缩”。</SPAN><FONT face=""> </FONT><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">然后,聚焦在自己擅长的领域,加强研发(包括市场、技术等研发)与利润导向型创新,逐步发展自己的独特价值。</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"><FONT face="">&nbsp; </FONT></SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">就像拳头,要朝着更准、更有利润的方向打出去,成功实现企业的“二次创业”。</SPAN><FONT face=""> <SPAN style="mso-spacerun: yes">&nbsp;</SPAN><SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</SPAN><SPAN style="mso-spacerun: yes">&nbsp;</SPAN><SPAN style="mso-spacerun: yes">&nbsp;</SPAN></SPAN></FONT></FONT></P>

sullivan 发表于 2006-9-15 11:02:13

<p>不错,好文章,顶一下!</p><p>实力来自于专业!</p>

wy618112 发表于 2006-9-16 19:44:29

写的不错!!!!!!!!!

三倍冰河 发表于 2006-9-17 12:38:10

<p>看完后我很开心。让我觉得我学校的教材能跟上时代的步伐,和LZ类似的观点很多</p>

numen001 发表于 2006-9-17 20:38:05

<p>分析很有深度,站在全球视角,通过产业竞争分析来看待国内企业的多元化!</p>

ZHfer12 发表于 2006-9-18 14:08:24

大多数观点赞同,但有的还是有我自己的想法,就拿蒙牛来说,它是后崛起的,但他没有应征这句话:<p class="MsoNormal" style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.25;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">对于中国的多元化企业,唯一出路是学习成功规律,然后走自己的成功之路。</span><span lang="EN-US"><span style="mso-spacerun: yes;"><font face="">&nbsp; </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“数一数二”是多元化企业的必然文化导向,而且需要中国的多元化企业领导“身体力行”。</span><span lang="EN-US"><span style="mso-spacerun: yes;"><font face="">&nbsp; </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">迅速砍掉盈利希望不大的业务单元,进行主动的“战略收缩”。</span><font face="">
                        </font><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">然后,聚焦在自己擅长的领域,加强研发(包括市场、技术等研发)与利润导向型创新,逐步发展自己的独特价值。</span><span lang="EN-US"><span style="mso-spacerun: yes;"><font face="">&nbsp; </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">就像拳头,要朝着更准、更有利润的方向打出去,成功实现企业的“二次创业”。</span><font face="">&nbsp;<span style="mso-spacerun: yes;">&nbsp;</span><span lang="EN-US"><span style="mso-spacerun: yes;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="mso-spacerun: yes;">&nbsp;</span><span style="mso-spacerun: yes;">&nbsp;来不及写完了。。。。。。。</span></span></font></font></p>

yang851212 发表于 2006-9-18 15:47:00

<p>应当战略紧缩,建立自己企业的核心竞争能力,这样才可以在市场立于不败之地!</p>

刘问天 发表于 2006-9-20 19:09:08

<p>核心竞争力的构建!</p><p>那么企业倒闭是因为只顾及眼前利益而没有对长远有清醒认识,也因此而忽略了核心竞争力的构建。</p><p>那么,什么是核心竞争力呢?呵呵~~~~~~~~`</p>

魔の神 发表于 2006-9-25 17:25:23

<p>1。为什么会产生多元化企业?</p><p>2。我国某企业创造利润不代表行业领先!</p><p>3。技术是企业的核心,市场是要众多企业来维护的,不是企业来分割市场!!</p>

liaofade12 发表于 2006-9-26 11:35:24

<p>好文章,是否进行多元化主要还是根据自身情况来定,不过找到自己的核心竞争力谈何容易。拥有以属不宜,发现就更难了</p><p></p>
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