(原创)“战略至高点”与北京、香河竞争
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.0" align=center><FONT size=3><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">王永为</SPAN></B></FONT></P><P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.0"><FONT size=3><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">汽车业的“战略至高点”是豪华汽车。</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: Arial"> </SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">当大家谈起美国汽车业的衰败，总在谈美国车不省油，但这个认识是错误的。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">美国车不省油只是个表面问题，而根本原因是美国豪华汽车品牌的没落。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">豪华汽车虽然份额较小，但是它代表设计、技术、质量等等最高的综合水平，它是汽车市场的领导者，决定市场的未来。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">上个世纪九十年代，</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">凯迪拉克和林肯的没落，奔驰和宝马的地位巩固，凌志和讴歌（</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial">Acura</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">）的崛起，导致了今天的整体市场格局。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">尤其是在丰田不计成本的支持下，“不懈追求完美”的凌志车如明星般跃升，更带给丰田挑战“世界第一”的能量。</SPAN><SPAN style="FONT-FAMILY: Arial"> <SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">而没有高端市场的“示范效应”，没有高端品牌的技术及质量对中低端产品的转移性支持，美国企业很快落到后面，被动挨打，难逃衰落。</SPAN><SPAN style="FONT-FAMILY: Arial"> <SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.0"><FONT size=3><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">北京、香河必争的“战略至高点”是北京的中高端收入人群。</SPAN></B><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">这个人群可以说是整个北方市场的“至高点”，决定品牌家具厂商的态度，决定家具卖场竞争的导向。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">首先，为他们服务的收益将相当丰厚，一位客户的价值可能超过十位、甚至几十位低端客户的价值。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">其次，他们是市场潮流的领导者。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">他们的品味、质量要求、服务要求等综合要求将领导北方市场需求的演变，为他们提供产品和服务的经验可以通过精简，移植到北方其它地区的中高端市场，实现成功模式复制。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">第三，他们是品牌的代表。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">如果获得他们对品牌认可，品牌基本上在整个北方市场就能够获得成功。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.0"><FONT size=3><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">北京的家具城仍然占据“至高点”，所以竞争尚未分出胜负。</SPAN></B><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">香河家具城近几年发展让人们感觉“势不可挡”。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">不少人预言，香河家具城“吃掉”北京市场是迟早的事。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">但是，我们仔细分析形势，发现“战略至高点”仍然基本上掌握在北京的家具市场手中。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">如果北京家具市场巩固“至高点”优势，并对香河进行“狙击”，香河未来的发展将面临严重的困难。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">而如果香河借助现在的地位，攻下“至高点”，北京市场的失败也就基本注定了。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"> <o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.0"><FONT size=3><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">攻占“战略至高点”，对于香河来说尚有相当的难度。</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN></B><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">很多人习惯性将“大”与“强”相联系，崇尚权力崇拜的中国人更甚。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">但对于中高端市场，这个定律不成立。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">例如，著名的北京的动物园服装批发市场在过去的十年也是迅猛发展，但是其客户定位、管理思想与管理手段已经决定，它基本没有向中高端市场发展的空间。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">但是，与动物园管理理念、管理方式非常相似的香河家具城，必须向中高端市场进军，填补其即将建成的巨大展厅面积。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">这就要求香河家具城必须改变品牌形象、改变管理理念与方式、提升服务水平来适应中高端市场的服务需求。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">这个要求就像动物园开始改变，跟西单争夺客户一样。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">我们知道，把动物园变成像西单那样的可能性微乎其微。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">所以，香河向中高端发展的成功率有多高？</SPAN><SPAN style="FONT-FAMILY: Arial"> <SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.0"><FONT size=3><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">香河存在的问题，决定品牌家具厂商的态度。</SPAN></B><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">要品牌服装厂商进驻北京动物园批发市场，似乎是不可想象的。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">搬到动物园，对于厂商的品牌很可能产生灾难性后果。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">现在，“质次价廉”形象根深蒂固的香河家具城也面临类似的尴尬。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">品牌家具厂商会担心，进驻香河是否对品牌造成难以挽回的伤害？而在香河设点，是否会冲击现有在京津的销售，反而会导致收益下降？</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">而北京在中高端品牌的天然优势，以及北京家具城对中高端客户的影响力与吸引力，都是使品牌厂商难以放弃北京的原因。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 30pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.49"><FONT size=3><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">“创展”现象表明，品牌家具厂商仍然青睐北京。</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-FAMILY: Arial"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN></B><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">位于通州、预期明年中开业的创展家居与香河家具城“一墙之隔”。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">按道理说，鉴于香河的规模以及人气的影响，品牌家具厂商考虑到风险因素，对进入创展这个未成形的卖场应当是“慎之又慎”。</SPAN><SPAN style="FONT-FAMILY: Arial"> </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">但是根据“创展家居”报道，截至</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial">05</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">年</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Arial">12</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">月初，</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-family: Arial">“</SPAN><SPAN style="FONT-FAMILY: 宋体">已经有<SPAN lang=EN-US>130</SPAN>家知名品牌家具企业与我项目签约，累计签约面积已经超过<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:chmetcnv w:st="on" TCSC="0" NumberType="1" Negative="False" HasSpace="False" SourceValue="85000" UnitName="平方米"><SPAN lang=EN-US>85000</SPAN>平方米</st1:chmetcnv>，出租率达到<SPAN lang=EN-US>70%</SPAN>以上。” <SPAN style="mso-spacerun: yes"> </SPAN>这个成功的背后，依靠北京的中高端优势地位是关键原因。同时，创展直接定位中高端市场，并听取品牌厂商的意见，灵活进行布局，也起到重要作用。<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 30pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.49"><FONT size=3><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体">品牌厂商正在成为重要的“竞争砝码”。</SPAN></B><SPAN style="FONT-FAMILY: 宋体"> 创展对品牌家具厂商招商的初步成功是个重要信号。 它不仅给了创展进一步扩张的信心，也给北京家具城的竞争发展打了“强心针”。随着品牌家具厂商在通州聚集，北京中高端消费人群将流向通州，而不是香河。<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>而通州人气的提升，将进一步带动更多的品牌家具厂商的进入，吸引更多的中高端人群。而随着通州家具销售的扩大，人群将明显分流，中高端流向通州，中低端或者低端流向香河。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 30pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.49"><FONT size=3><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体">香河面临的困境。</SPAN></B><SPAN style="FONT-FAMILY: 宋体"> 如果让通州的家具销售做大的话，香河将面临严重的发展倒退。 香河与北京动物园发展思路不一样。 北京动物园坚持走低端路线，而且由于场地条件有限，也没有能力显著扩大规模。但是，香河做的是“赢家通吃”，而新扩建的大型项目立足于中端和中高端。 如果大量品牌家具厂商舍弃香河，将通州作为北方的基地，香河新建的这些展厅将无产品可卖，出现大量“空场”。<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 30pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.49"><FONT size=3><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体">“本场比赛没有双赢”。 </SPAN></B><SPAN style="FONT-FAMILY: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN>从香河的规模来看，如果不能“鲸吞”整个北方市场，就将面临大的挫败与倒退。<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>而通州也在雄心勃勃地扩大“家居产业”的规模，意图占领整个北方市场。在产业竞赛的背后，是地方经济、地方就业、地方税收的全面竞争。 因此，地方政府将尽全力，支持本地的产业发展与竞争，直到“最后一刻”。 <SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; TEXT-INDENT: 30pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd; mso-char-indent-count: 2.49"><FONT size=3><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体">与时间赛跑，与竞争对手赛跑。</SPAN></B><SPAN lang=EN-US style="FONT-FAMILY: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体">双方竞争的根本是比谁更快。 如果在北京尚未形成有效规模之前，香河升级成功，吸引到北京的中高端消费群，并使相当部分的品牌家具厂商进驻，形成全系列产品卖场，那么香河赢。如果，北京（尤其是通州）的家具城以中高端消费者为基础，聚集品牌家具厂商，那么北京赢。 所以，成功的关键在于谁更快，谁就是赢家。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体"><FONT size=3>小结： <SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 6pt 0cm 0pt; LINE-HEIGHT: 150%; mso-para-margin-top: .5gd"><FONT size=3><SPAN lang=EN-US style="FONT-FAMILY: 宋体"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 宋体">市场竞争如同军事战争，不以规模决定成败。</SPAN></B><SPAN style="FONT-FAMILY: 宋体"> 而是谁最能够发挥自己的优势，占据最有利的位置，然后以“势”决胜。<SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>北京、香河家具城之争的胜负之分，现在言之过早。 但是，有一点很明确： 谁能够首先建立在北京中高端市场的稳固地位，谁就拥有巨大的“势”能，然后就有能力吸引并领导品牌家具厂商、及其它服务商，共同成为竞争“赢家”。 </SPAN></FONT></P>
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