农村市场开发之我见

colle 发表于 2006-6-23 18:42:40

1、  农村市场是大市场，谁都知道，但都无从下手？康佳千村万店工程失败了，飘柔下乡的有始无终。2、  看这块肥肉却无从下口<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">社会瓶颈问题制约：<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;">A<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、覆盖农村的强势传播媒介缺乏，这让习惯飞机大炮支持营销人士不习惯了；<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;">B<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、物流渠道不畅，物流覆盖历经省代<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;">---<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">地代<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;">---<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">县代<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;">----<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">村镇这种长线模式已经远离众多厂家的视野，特别已经不适应手机现有市场形势，利润削薄的同时也削去经销商的积极性；<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;">C<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、市场分散数量庞大，河南省<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;">18<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">个地市，<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;">110<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">县级，<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;">1907<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">乡镇，村，<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;">9243<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万人口，这需要多少帮手来做服务。 1、  现在可能解决吗？物流已基本实现直达县级市场，为实现渠道扁平化基础；农村解放出来了大量剩余劳动力，特别是通过进城打工已经适应现在市场经济下分工作业模式，有了一定经济基础和商业意识，是未来开拓农村市场的生力军；最主要缺乏一个影响目标区域整个农村市场的强势媒体，硬传播是事倍功半，成本高昂效果不理想；2、  关注营销：99年成立蒙牛飞速成长，借势营销，04年神舟五号飞天蒙牛，05年超级女声的酸酸味道；由来已久，三星濒临破产借助汉城奥运会绝地反击，耐克、阿迪达斯世界杯之争等；每一年这个社会都会有焦点事件，这些事乃街头巷议的焦点，也是老百姓文化生活丰富化的需求，没有事件也会造出来了一个，正是05年一样，<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">农民兄弟心思知多少？而现在农民兄弟“心思”是什么呢？哈，劳作之余就是“打麻将”，讨论昨天“多赢了三五斗”，可见农民兄弟娱乐方式之单一、之乏味，这是深刻的社会问题，需要引起各方关注和深入调研，在这不深究了，试看我们能否为农民兄弟做点服务，送文化下乡，杯水车薪，僧多粥少，最关键是太流于形式根本不是农民兄弟所“喜闻乐见”的内容，歌乏新、舞太正、戏太老、剧太难懂，小品喜欢，家长里短喜欢，农村问题喜欢

xuanyuanlanfei 发表于 2007-11-29 20:21:28

1、  农村市场是大市场，谁都知道，但都无从下手？康佳千村万店工程失败了，飘柔下乡的有始无终。2、  看这块肥肉却无从下口<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">社会瓶颈问题制约：<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">A<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">、覆盖农村的强势传播媒介缺乏，这让习惯飞机大炮支持营销人士不习惯了；<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">B<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">、物流渠道不畅，物流覆盖历经省代<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">---<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">地代<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">---<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">县代<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">----<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">村镇这种长线模式已经远离众多厂家的视野，特别已经不适应手机现有市场形势，利润削薄的同时也削去经销商的积极性；<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">C<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">、市场分散数量庞大，河南省<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">18<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">个地市，<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">110<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">县级，<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">1907<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">乡镇，村，<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">9243<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">万人口，这需要多少帮手来做服务。 1、  现在可能解决吗？物流已基本实现直达县级市场，为实现渠道扁平化基础；农村解放出来了大量剩余劳动力，特别是通过进城打工已经适应现在市场经济下分工作业模式，有了一定经济基础和商业意识，是未来开拓农村市场的生力军；最主要缺乏一个影响目标区域整个农村市场的强势媒体，硬传播是事倍功半，成本高昂效果不理想；2、  关注营销：99年成立蒙牛飞速成长，借势营销，04年神舟五号飞天蒙牛，05年超级女声的酸酸味道；由来已久，三星濒临破产借助汉城奥运会绝地反击，耐克、阿迪达斯世界杯之争等；每一年这个社会都会有焦点事件，这些事乃街头巷议的焦点，也是老百姓文化生活丰富化的需求，没有事件也会造出来了一个，正是05年一样，<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">农民兄弟心思知多少？而现在农民兄弟“心思”是什么呢？哈，劳作之余就是“打麻将”，讨论昨天“多赢了三五斗”，可见农民兄弟娱乐方式之单一、之乏味，这是深刻的社会问题，需要引起各方关注和深入调研，在这不深究了，试看我们能否为农民兄弟做点服务，送文化下乡，杯水车薪，僧多粥少，最关键是太流于形式根本不是农民兄弟所“喜闻乐见”的内容，歌乏新、舞太正、戏太老、剧太难懂，小品喜欢，家长里短喜欢，农村问题喜欢

sonya 发表于 2007-11-30 14:57:05

1、  农村市场是大市场，谁都知道，但都无从下手？康佳千村万店工程失败了，飘柔下乡的有始无终。2、  看这块肥肉却无从下口<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">社会瓶颈问题制约：<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">A<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">、覆盖农村的强势传播媒介缺乏，这让习惯飞机大炮支持营销人士不习惯了；<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">B<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">、物流渠道不畅，物流覆盖历经省代<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">---<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">地代<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">---<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">县代<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">----<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">村镇这种长线模式已经远离众多厂家的视野，特别已经不适应手机现有市场形势，利润削薄的同时也削去经销商的积极性；<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">C<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">、市场分散数量庞大，河南省<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">18<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">个地市，<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">110<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">县级，<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">1907<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">乡镇，村，<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa; mso-fareast-font-family: 宋体;">9243<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">万人口，这需要多少帮手来做服务。 1、  现在可能解决吗？物流已基本实现直达县级市场，为实现渠道扁平化基础；农村解放出来了大量剩余劳动力，特别是通过进城打工已经适应现在市场经济下分工作业模式，有了一定经济基础和商业意识，是未来开拓农村市场的生力军；最主要缺乏一个影响目标区域整个农村市场的强势媒体，硬传播是事倍功半，成本高昂效果不理想；2、  关注营销：99年成立蒙牛飞速成长，借势营销，04年神舟五号飞天蒙牛，05年超级女声的酸酸味道；由来已久，三星濒临破产借助汉城奥运会绝地反击，耐克、阿迪达斯世界杯之争等；每一年这个社会都会有焦点事件，这些事乃街头巷议的焦点，也是老百姓文化生活丰富化的需求，没有事件也会造出来了一个，正是05年一样，<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: en-us; mso-fareast-language: zh-cn; mso-bidi-language: ar-sa;">农民兄弟心思知多少？而现在农民兄弟“心思”是什么呢？哈，劳作之余就是“打麻将”，讨论昨天“多赢了三五斗”，可见农民兄弟娱乐方式之单一、之乏味，这是深刻的社会问题，需要引起各方关注和深入调研，在这不深究了，试看我们能否为农民兄弟做点服务，送文化下乡，杯水车薪，僧多粥少，最关键是太流于形式根本不是农民兄弟所“喜闻乐见”的内容，歌乏新、舞太正、戏太老、剧太难懂，小品喜欢，家长里短喜欢，农村问题喜欢

sunmingqiu 发表于 2007-12-1 08:27:02

其实机遇已经来了,看你是否抓得住.

xuanyuanlanfei 发表于 2008-4-25 20:21:45

很好看

南华玩童 发表于 2008-4-25 21:09:32

现在缺少优秀的村官，有本事的不妨去与村官竞争上岗？

xuanyuanlanfei 发表于 2008-5-3 18:50:10

能不能具体以下比如化肥、农药等市场深入一下？谢拉！

jiangyan870504 发表于 2008-5-3 21:51:39

嗯，我家乡的农村，确实是个很大的市场。

robin123 发表于 2008-5-19 21:58:01

现在农村的改革让很多的项目不得不停下来想想未来政策怎么样!?

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栖息谷-管理人的网上家园's Archiver

农村市场开发之我见