dalianmao 发表于 2006-6-9 11:14:26

[原创]WAP重构新地标 超女“圈地” 短信“豪夺”

<span style="FONT-SIZE: 15pt; COLOR: maroon; FONT-FAMILY: ''; mso-bidi-font-size: 10.0pt; mso-ansi-language: ZH-CN; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: 宋体; mso-fareast-font-family: 宋体;"><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><font color="#000000"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">海量短信的一夜涌出,草根革命的大惊雷让这场战争中的所有参与者都炸了一个“满盆满钵”。有人说</span><span lang="EN-US">SP</span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">傍上了强势媒体,不过是被电视媒体“施舍”下的一点原材料,即便如此,</span><span lang="EN-US">05</span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">年的大潮过去以后,“超女”的合作</span><span lang="EN-US">SP</span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">粗指一算就是近千万元的万贯缠腰。</span></font></font></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><font color="#000000"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">如果你在地铁里,猛然间发现一个人的手机里李宇春正在为世界杯录制一个小型的</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">VCR</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">,不要怀疑他拿了什么录象设备,也许只是</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">WAP</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">的一个很简单的信息回放。如果你的朋友突然拿着手机告诉你,许飞的短信支持已经看跌,需要我们赶快补仓。不要否认只有电视现场直播才可以做到信息的公正,</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">WAP</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">的一个咨询浏览可以让你最快了解各位“超女”的短信排行升降情况。</span><span lang="EN-US" style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></font></font></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><font color="#000000"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">当“超女”成为最具兴趣魅力的话题,当手机的“科技指数”已经被你当成智能玩具,当你也已经成为此种时尚风骚的关注者,时下最火热的手机聊天室</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">--</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">彩客麻辣红人馆(</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">wap.caike.com</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">)里便不断上演科技、名人与草根们密切互动的秀场。几天前</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">06</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">超女许飞粉丝团的两位负责人就成为了麻辣红人馆的坐上客。</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></font></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><font color="#000000"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">社会中对于超女的评价多为明褒暗贬,中性女生的狂澜伴随着超女的诞生也越来越多,有媒体开玩笑说“超女是从一群母鸡中选出一只像公鸡的母鸡”,虽然此说法有失偏颇,但也有越来越多的声音表示中性的美女才是未来在两性构成中比较有优势的一种类型。</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></font></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><font color="#000000"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-ascii-font-family: '';">很多人预测着八十年后孕育着创意经济的腾飞,但事实证明“中规中矩”的骨架已经在被参差各异的形态所解构。现在世界最大的IT软件开发的霸主80%的收帐竟都来源于创意工业,内地消费者在购买家庭用品时7层的人会首先考虑到物品的创意性如何?而超级女生中最得粉丝青睐的几位选手,60%的网友认为个性胜于演唱。</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><p></p></span></font></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><font color="#000000"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-ascii-font-family: '';">颇具中性之风的许飞得到了做客红人馆的两位男生的青睐,表面上看来似乎不太遵循异性相吸之定理,但实际上,在粉丝心中许飞却是一个极具独特个性的女孩子。当看完她坐在地上弹奏完那首《爱的箴言》后他们立即决定要做许飞的</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;">FANS</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-ascii-font-family: '';">,并且在互联网上建立了一个许飞的中文论坛,使大多数“飞碟”们迅速通过网络认识并结伴一起来鼎力支持许飞,显然互联网也与有线电视网和移动通信网成为超女赛事中最大的幕后赢家。</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><p></p></span></font></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22pt; mso-char-indent-count: 2.0; mso-char-indent-size: 11.0pt;"><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;"><span style="mso-spacerun: yes;">&nbsp;</span>“10</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">进</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">8”</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">达到</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">200</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">万张,</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">“6</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">进</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">5”</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">达</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">300</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">万张,</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">“5</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">进</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">3”</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">约</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">500</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">万张,</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">3</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">强决赛突破</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">800</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">万张。仅仅这</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">4</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">场就有</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">1800</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">多万张选票,而总决赛一共有</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">8</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">场之多。因此,粗粗一算,</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">“</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">超女</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">”</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">本年度的短信收入应该达到</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;">3000</span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-ascii-font-family: '';">万元左右。短信投票的造富公式不只是“幕后操纵者”的窃喜偷笑,更是每个选手能否得到“明星入场券”的票根。</span><font size="3"><font color="#000000"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">其实学生是各大粉丝军团的中坚力量,因为他们的热情是最高的。</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-ascii-font-family: '';">麻辣红人馆的两位嘉宾更是用尽自己最大能力去做最广泛的拉票宣传,以此来</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">支持他们心目中的偶像:手机短信、电话投票、组织歌迷拉票、在网站上号召网友组织一些相应活动等等,他们也曝料曾经使用在网上炒得沸沸扬扬的各种取巧的投票方法,但均行不通。</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></font></font></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><font color="#000000"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">“晋级”、“</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">PK</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">”、“离开”、“待定”、“复活”,当比赛被无限的细节化以后,这些称谓就是场外短信支持率的最好的页码。</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: ''; mso-ascii-font-family: ''; mso-font-kerning: 0pt;">超女们的盛衰荣辱,追根求源都在拼最后一个短信量。在最后那隆重的揭牌仪式中,我们仿佛看到:“短信王道”的定理。但我们需要冷静的想一想:短信业务只是SP中非常基础的一项功能,面对更为强大的内容,甚至3G的到来将震撼整个时代的革命来说,现在一时的欢腾可能只是日后的前曲。</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></font></font></p><p><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-font-family: '';"><font color="#000000">超级女生中各位天之骄女才刚刚暂露头角,许飞的路程也只是走了三分之一,彩客麻辣红人馆也将始终关注超级女生,在这个大话娱乐的时代,让我们在掌上共飨盛典。</font></span></p></span>
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