我身边的“市场细分”
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">我身边的“市场细分”：</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">1</font></span><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、高频电视进军城镇市场</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5;"><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">目标消费群锁定于外来打工者，主要以小屏幕电视为主体，满足这部分消费群的需要。在市场机会和企业实力上做出了明智的选择，这部分市场在高频彩电未进入以前主要以二手电视为主体，从价格上来看二手市场上彩电的定位与高频彩电价格定位相比并不具有优势。</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">2</font></span><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、布吉新一佳中心店家电专柜的市场定位和目标消费群的选择</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo4; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: red; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">布吉消费环境分析：</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo4; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: red; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">环境分析：国美、苏宁、众多的家电小型商场</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo4; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: red; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">超市的定位：</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo4; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: red; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">来超市购物的消费者分析：</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">3</font></span><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、布吉面点王的定位分析</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo5; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: red; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">布吉消费群分析</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo5; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: red; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">竞争状况分析</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo5; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: red; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">店面氛围分析</span><span lang="EN-US" style="COLOR: red; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><p><font face="Times New Roman"> </font></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="COLOR: blue; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">几个问题</span><span lang="EN-US" style="COLOR: blue; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo7; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: blue; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: blue; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">为什么说市场营销的第一步首先是要学会放弃？它的意义在那里？</span><span lang="EN-US" style="COLOR: blue; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo7; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: blue; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: blue; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">对于一个市场来说，大、中、小企业应该如何建立各自不同的优势？</span><span lang="EN-US" style="COLOR: blue; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo7; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: blue; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: blue; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">市场疲软的根本原因是什么？</span><span lang="EN-US" style="COLOR: blue; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo7; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: blue; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: blue; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">当企业做市场调查时，经常会遇到这样的难题，即按照用户要求做出来的产品在市场上却不受欢迎，为什么会出现这种现象？原因何在？</span><span lang="EN-US" style="COLOR: blue; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo7; tab-stops: list 42.0pt;"><span lang="EN-US" style="COLOR: blue; FONT-FAMILY: Wingdings; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="COLOR: blue; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">如何评价</span><span lang="EN-US" style="COLOR: blue; mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">“</font></span><span style="COLOR: blue; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">用户永远是对的</span><span lang="EN-US" style="COLOR: blue; mso-bidi-font-size: 10.5pt;"><font face="Times New Roman">”</font></span><span style="COLOR: blue; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">这句话？</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l1 level1 lfo7; tab-stops: list 42.0pt;"><span style="COLOR: blue; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">更多专题：<a href="http://w19801120.blog.hexun.com/">http://w19801120.blog.hexun.com</a></span><span lang="EN-US" style="COLOR: blue; mso-bidi-font-size: 10.5pt;"><p></p></span></p>
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