芒果mango 发表于 2006-4-29 12:25:05

转帖]中国100最具价值驰名商标排行榜

<span style="FONT-SIZE: 16pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 17pt; TEXT-ALIGN: center; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/>&nbsp;&nbsp;&nbsp; </span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">以中国品牌研究院<span lang="EN-US"> 2005</span>年<span lang="EN-US">7</span>月<span lang="EN-US">18</span>日颁布的《五种常见商誉价值评估方法》为评估标准，中国品牌研究院<span lang="EN-US">2006</span>年<span lang="EN-US">1</span>月<span lang="EN-US">10</span>日在广州发布“中国<span lang="EN-US">100</span>最具价值驰名商标”排行榜，并同时发布“中国驰名商标<span lang="EN-US">10</span>大标王”和“中国<span lang="EN-US">10</span>大最具成长力驰名商标”两张榜单。<span lang="EN-US"><br/>&nbsp;<br/>&nbsp;&nbsp;&nbsp; </span>在本次评估中，“中国驰名商标”品牌价值排在前<span lang="EN-US">10</span>名的分别是红塔山（<span lang="EN-US">46.866</span>亿元）、五粮液（<span lang="EN-US">44.337</span>亿元）、联想（<span lang="EN-US">43.531</span>亿元）、海尔（<span lang="EN-US">39.523</span>亿元）、东风（<span lang="EN-US">39.116</span>亿元）、长虹（<span lang="EN-US">37.284</span>亿元）、万科（<span lang="EN-US">36.225</span>亿元）、娃哈哈（<span lang="EN-US">36.011</span>亿元）、张裕（<span lang="EN-US">34.339</span>亿元）、格兰仕（<span lang="EN-US">32.117</span>亿元），这<span lang="EN-US">10</span>个商标同时当选“中国驰名商标<span lang="EN-US">10</span>大标王”。<span lang="EN-US"><br/>&nbsp;<br/>&nbsp;&nbsp;&nbsp; </span>在本次评估中，品牌增值最快的<span lang="EN-US">10</span>个“中国驰名商标”分别是金六福（<span lang="EN-US">30.994</span>亿元）、白沙（<span lang="EN-US">30.425</span>亿元）、三精（<span lang="EN-US">29.003</span>亿元）、王朝（<span lang="EN-US">27.552</span>亿元）、雅倩（<span lang="EN-US">24.882</span>亿元）、雅士利（<span lang="EN-US">24.524</span>亿元）、鲁花（<span lang="EN-US">23.759</span>亿元）、蒙牛（<span lang="EN-US">23.157</span>亿元）、奥克斯（<span lang="EN-US">20.226</span>亿元）、小肥羊（<span lang="EN-US">15.002</span>亿元），这<span lang="EN-US">10</span>个商标同时当选为“中国<span lang="EN-US">10</span>大最具成长力驰名商标”。<span lang="EN-US"><br/></span>据中国品牌研究院院长郑展威介绍，美国的财务报告准则已要求把那些可以被识别和区分的品牌价值（无形资产）进行评估并记录在资产负债表上。但是，在中国对“中国驰名商标”的价值，一直没有得到正确的使用。<span lang="EN-US"><br/>&nbsp;<br/>&nbsp;&nbsp;&nbsp; </span>为了扭转这种不利的局面，进一步增强中国企业的竞争力，拉近中国品牌与世界顶级品牌的差距，尤其是为了促进和提高中国企业应用科学的手段和方法，对“中国驰名商标”的品牌价值进行正确的管理和经营，使更多企业通过正确评估“中国驰名商标”的价值，维护企业资产所有者的正当权益，中国品牌研究院组织了本次评估。<span lang="EN-US"><br/>&nbsp;<br/>&nbsp;&nbsp;&nbsp; </span>本次评估历时<span lang="EN-US">300</span>多天，分三个阶段完成。第一阶段是<span lang="EN-US">2005</span>年初，评估委员会开始对全国已公布的<span lang="EN-US">446</span>个“中国驰名商标”进行预评，得出一个基础数据库。随后，评估委员会对基础数据库进行排序，并在<span lang="EN-US">2005</span>年<span lang="EN-US">7</span>月底得出<span lang="EN-US">197</span>个“中国驰名商标”复评大名单。<span lang="EN-US"><br/>&nbsp;<br/>&nbsp;&nbsp;&nbsp; </span>第二阶段从<span lang="EN-US">8</span>月开始，评估委员会开始对<span lang="EN-US">197</span>个进入复评大名单的“中国驰名商标”进行复评，并有选择性地与一些企业接触，掌握更详尽的评估数据。<span lang="EN-US"><br/>&nbsp;<br/>&nbsp;&nbsp;&nbsp; </span>第三阶段从<span lang="EN-US">12</span>月底开始，评估委员会对所有<span lang="EN-US">197</span>个复评出价值的“中国驰名商标”进行排序，品牌价值最靠前的<span lang="EN-US">100</span>个商标当选“中国<span lang="EN-US">100</span>最具价值驰名商标”。<span lang="EN-US"><br/>&nbsp;<br/>&nbsp;&nbsp;&nbsp; </span>据评估委员会首席专家郭争跃介绍，这是国内首次有专业机构对“中国驰名商标”的品牌价值进行评估。为了保证评估结果的客观和公正，本次评估由全国<span lang="EN-US">30</span>多位权威专家组成专家委员会，评估不向企业收取任何费用。中国品牌研究院在公布评估结果之后，还将对当选企业颁发证书、奖匾和电子版金牌。<span lang="EN-US"><br/>&nbsp;<br/>&nbsp;&nbsp;&nbsp; </span>中国品牌研究院是国内首家对品牌认证、品牌价值评估等制定行业标准的专业研究机构，目前汇集了国内<span lang="EN-US">200</span>多位最优秀的品牌（营销）专家，每年都部署完成<span lang="EN-US">3-5</span>个重要课题。比如，中国品牌研究院在<span lang="EN-US"> 2005</span>年<span lang="EN-US">7</span>月<span lang="EN-US">18</span>日颁布了《五种常见商誉价值评估方法》，在企业界引起较大反响。<span lang="EN-US"><br/>&nbsp;<br/>&nbsp;&nbsp;&nbsp; </span>目前，中国品牌研究院拥有<span lang="EN-US">100</span>多位研究员和<span lang="EN-US">30</span>多位高级顾问，并有专门的网站、不定期发布有关企业品牌建设的排行榜、出版专集和画册。中国品牌研究院还是品牌中国产业联盟的发起单位之一。<span lang="EN-US"><br/>&nbsp;<br/>&nbsp;&nbsp;&nbsp; E-mail:topbrand123@126.com<br/>&nbsp;&nbsp;&nbsp; MSN:topbrand123@hotmail.com<br/>&nbsp;&nbsp;&nbsp; </span>电话：（<span lang="EN-US">020</span>）<span lang="EN-US">84170899<br/>&nbsp;&nbsp;&nbsp; </span>传真：（<span lang="EN-US">020</span>）<span lang="EN-US">84160231<br/>&nbsp;&nbsp;&nbsp; </span>联系人：郑学勤<span lang="EN-US">13422003986<br/>&nbsp;<br/>&nbsp;<br/></span>“中国<span lang="EN-US">100</span>最具价值驰名商标”排行榜<span lang="EN-US"><br/></span>（中国品牌研究院<span lang="EN-US">2006</span>年<span lang="EN-US">1</span>月<span lang="EN-US">10</span>日发布）<span lang="EN-US"><br/>&nbsp;<br/></span>序号 商标名称 商标价值（亿元） 所在行业<span lang="EN-US"> <br/>1 </span>红塔山<span lang="EN-US"> 46.866 </span>卷烟<span lang="EN-US"> <br/>2 </span>五粮液<span lang="EN-US"> 44.337 </span>白酒<span lang="EN-US"> <br/>3 </span>联想<span lang="EN-US"> 43.531 </span>计算机<span lang="EN-US"> <br/>4 </span>海尔<span lang="EN-US"> 39.523 </span>电冰箱<span lang="EN-US"> <br/>5 </span>东风<span lang="EN-US"> 39.116 </span>汽车<span lang="EN-US"> <br/>6 </span>长虹<span lang="EN-US"> 37.284 </span>电视机<span lang="EN-US"> <br/>7 </span>万科<span lang="EN-US"> 36.225 </span>不动产出租、不动产管理<span lang="EN-US"> <br/>8 </span>娃哈哈<span lang="EN-US"> 36.011 </span>饮料<span lang="EN-US"> <br/>9 </span>张裕<span lang="EN-US"> 34.339 </span>葡萄酒<span lang="EN-US"> <br/>10 </span>格兰仕<span lang="EN-US"> 32.117 </span>微波炉<span lang="EN-US"> <br/>11 </span>贵州茅台<span lang="EN-US"> 31.262 </span>白酒<span lang="EN-US"> <br/>12 </span>长安<span lang="EN-US"> 31.008 </span>汽车<span lang="EN-US"> <br/>13 </span>金六福<span lang="EN-US"> 30.994 </span>白酒<span lang="EN-US"> <br/>14 </span>夏利<span lang="EN-US"> 30.991 </span>汽车<span lang="EN-US"> <br/>15 </span>江铃<span lang="EN-US"> 30.584 </span>轻型汽车<span lang="EN-US"> <br/>16 </span>昌河<span lang="EN-US"> 30.569 </span>客货两用车<span lang="EN-US"> <br/>17 </span>白沙<span lang="EN-US"> 30.425 </span>卷烟<span lang="EN-US"> <br/>18 999 30.311 </span>药品<span lang="EN-US"> <br/>19 </span>长城<span lang="EN-US"> 29.554 </span>润滑油<span lang="EN-US"> <br/>20 </span>双汇<span lang="EN-US"> 29.256 </span>肉制品<span lang="EN-US"> <br/>21 </span>三精<span lang="EN-US"> 29.003 </span>人用药<span lang="EN-US"> <br/>22 </span>统一<span lang="EN-US"> 28.991 </span>润滑油<span lang="EN-US"> <br/>23 </span>泸州<span lang="EN-US"> 28.425 </span>白酒<span lang="EN-US"> <br/>24 </span>杏花村<span lang="EN-US"> 28.351 </span>白酒<span lang="EN-US"> <br/>25 </span>健民<span lang="EN-US"> 28.335 </span>药品<span lang="EN-US"> <br/>26 </span>剑南春<span lang="EN-US"> 28.267 </span>白酒<span lang="EN-US"> <br/>27 </span>芙蓉王<span lang="EN-US"> 28.029 </span>卷烟<span lang="EN-US"> <br/>28 TCL&nbsp; 27.924 </span>电话机、电视机<span lang="EN-US"> <br/>29 </span>全兴<span lang="EN-US"> 27.816 </span>白酒<span lang="EN-US"> <br/>30 </span>古井贡<span lang="EN-US"> 27.664 </span>白酒<span lang="EN-US"> <br/>31 </span>王朝<span lang="EN-US"> 27.552 </span>葡萄酒<span lang="EN-US"> <br/>32 </span>红金龙及图<span lang="EN-US"> 27.512 </span>卷烟<span lang="EN-US"> <br/>33 </span>海王<span lang="EN-US"> NEPTUNUS 27.443 </span>化学医药制剂、生化药品<span lang="EN-US"> <br/>34 </span>利群及图<span lang="EN-US"> 27.364 </span>卷烟<span lang="EN-US"> <br/>35 </span>美的<span lang="EN-US"> 27.249 </span>电扇、空调<span lang="EN-US"> <br/>36 </span>长城<span lang="EN-US"> 27.167 </span>计算机<span lang="EN-US"> <br/>37 </span>大红鹰<span lang="EN-US"> 27.116 </span>卷烟<span lang="EN-US"> <br/>38 </span>康佳<span lang="EN-US"> 27.115 </span>电视机<span lang="EN-US"> <br/>39 </span>格力<span lang="EN-US"> 26.914 </span>空调<span lang="EN-US"> <br/>40 </span>隆力奇<span lang="EN-US"> 26.816 </span>蛇粉<span lang="EN-US"> <br/>41 </span>盖天力<span lang="EN-US"> GAI TIAN LI 26.815 </span>人用药<span lang="EN-US"> <br/>42 </span>敖东<span lang="EN-US"> 26.587 </span>药品<span lang="EN-US"> <br/>43 </span>步步高 <span lang="EN-US">26.574 </span>影碟机、电话机<span lang="EN-US"> <br/>44 </span>黄山<span lang="EN-US"> 26.558 </span>卷烟<span lang="EN-US"> <br/>45 </span>创维<span lang="EN-US"> SKYWORTH 26.557 </span>电视机、收录机<span lang="EN-US"> <br/>46 </span>斯达舒<span lang="EN-US"> 26.448 </span>人用药<span lang="EN-US"> <br/>47 </span>东阿<span lang="EN-US"> 26.342 </span>阿胶<span lang="EN-US"> <br/>48 </span>酒鬼<span lang="EN-US"> 26.334 </span>白酒<span lang="EN-US"> <br/>49 </span>千金<span lang="EN-US"> 26.228 </span>中药成药<span lang="EN-US"> <br/>50 </span>小天鹅<span lang="EN-US"> 26.221 </span>洗衣机<span lang="EN-US"> <br/>51 </span>海信<span lang="EN-US"> 26.148 </span>电视机<span lang="EN-US"> <br/>52 </span>春兰<span lang="EN-US"> 26.143 </span>空调<span lang="EN-US"> <br/>53 </span>利君沙<span lang="EN-US"> 26.117 </span>西药<span lang="EN-US"> <br/>54 </span>荣事达<span lang="EN-US"> 26.114 </span>洗衣机<span lang="EN-US"> <br/>55 </span>养生堂<span lang="EN-US"> 26.004 </span>药品<span lang="EN-US"> <br/>56 </span>三金<span lang="EN-US"> 25.982 </span>中成药<span lang="EN-US"> <br/>57 </span>汇仁<span lang="EN-US"> 25.222 </span>中成药<span lang="EN-US"> <br/>58 </span>纳爱斯<span lang="EN-US"> 25.009 </span>肥皂、香皂<span lang="EN-US"> <br/>59 </span>雅倩<span lang="EN-US"> 24.882 </span>摩丝、化妆品<span lang="EN-US"> <br/>60 </span>燕京<span lang="EN-US"> 24.851 </span>啤酒<span lang="EN-US"> <br/>61 </span>雅士利<span lang="EN-US"> YASHILI </span>及图<span lang="EN-US"> 24.524 </span>牛奶制品、豆奶粉<span lang="EN-US"> <br/>62 </span>美菱<span lang="EN-US"> 24.331 </span>电冰箱<span lang="EN-US"> <br/>63 </span>田七<span lang="EN-US"> 24.315 </span>牙膏<span lang="EN-US"> <br/>64 </span>科龙<span lang="EN-US"> 24.284 </span>空调<span lang="EN-US"> <br/>65 </span>两面针<span lang="EN-US"> 24.223 </span>牙膏<span lang="EN-US"> <br/>66 </span>索芙特<span lang="EN-US"> 24.221 </span>化妆品、洗面奶<span lang="EN-US"> <br/>67 </span>青岛<span lang="EN-US"> 24.168 </span>啤酒<span lang="EN-US"> <br/>68 </span>鲁花<span lang="EN-US"> 23.759 </span>食用油脂、食用油<span lang="EN-US"> <br/>69 </span>蒙牛<span lang="EN-US"> 23.157 </span>乳制品<span lang="EN-US"> <br/>70 </span>健力宝<span lang="EN-US"> 23.113 </span>饮料<span lang="EN-US"> <br/>71 </span>椰树<span lang="EN-US"> 22.866 </span>饮料<span lang="EN-US"> <br/>72 </span>三鹿<span lang="EN-US"> 22.864 </span>乳制品<span lang="EN-US"> <br/>73 </span>乐百氏<span lang="EN-US"> 22.491 </span>饮料<span lang="EN-US"> <br/>74 </span>澳柯玛<span lang="EN-US"> 22.348 </span>冰柜<span lang="EN-US"> <br/>75 </span>新飞<span lang="EN-US"> 21.943 </span>电冰箱<span lang="EN-US"> <br/>76 </span>力帆<span lang="EN-US"> LIFAN&nbsp; 21.333 </span>摩托车、摩托车发动机<span lang="EN-US"> <br/>77 </span>万家乐<span lang="EN-US"> 21.254 </span>燃气具<span lang="EN-US"> <br/>78 </span>嘉陵<span lang="EN-US"> 20.485 </span>摩托车<span lang="EN-US"> <br/>79 </span>海天<span lang="EN-US"> 20.483 </span>酱油<span lang="EN-US"> <br/>80 </span>汇源<span lang="EN-US"> 20.447 </span>果汁饮料<span lang="EN-US"> <br/>81 </span>喜之郎<span lang="EN-US"> 20.338 </span>果冻<span lang="EN-US"> <br/>82 </span>奥克斯<span lang="EN-US"> AUX&nbsp; 20.226 </span>空调<span lang="EN-US"> <br/>83 </span>华帝<span lang="EN-US"> Vantage </span>及图<span lang="EN-US"> 20.121 </span>燃气灶具、抽油烟机<span lang="EN-US"> <br/>84 </span>联塑<span lang="EN-US"> L&amp;S </span>及图<span lang="EN-US"> 19.881 </span>非金属管道<span lang="EN-US"> <br/>85 </span>维维<span lang="EN-US"> 19.425 </span>豆奶粉<span lang="EN-US"> <br/>86 </span>光明<span lang="EN-US"> 19.254 </span>乳制品<span lang="EN-US"> <br/>87 </span>方太<span lang="EN-US"> 19.116 </span>厨房炉灶、吸油烟机<span lang="EN-US"> <br/>88 </span>洽洽<span lang="EN-US"> 18.225 </span>加工过的坚果<span lang="EN-US"> <br/>89 </span>新中源及图<span lang="EN-US"> 18.224 </span>瓷质墙地砖<span lang="EN-US"> <br/>90 </span>恒源祥<span lang="EN-US"> 17.349 </span>毛线<span lang="EN-US"> <br/>91 </span>雅戈尔<span lang="EN-US"> 17.256 </span>服装<span lang="EN-US"> <br/>92 </span>周大福<span lang="EN-US"> 17.225 </span>珠宝首饰、贵重金属首饰<span lang="EN-US"> <br/>93 </span>杉杉<span lang="EN-US"> 17.115 </span>西服 <span lang="EN-US"><br/>94 </span>三枪<span lang="EN-US"> 16.884 </span>针织服装、内衣<span lang="EN-US"> <br/>95 </span>鄂尔多斯<span lang="EN-US"> 16.658 </span>羊绒制品<span lang="EN-US"> <br/>96 </span>苏泊尔<span lang="EN-US"> 16.248 </span>高压锅<span lang="EN-US"> <br/>97 </span>爱仕达<span lang="EN-US"> 15.952 </span>压力锅、不粘锅<span lang="EN-US"> <br/>98 </span>南孚<span lang="EN-US"> 15.267 </span>电池<span lang="EN-US"> <br/>99 </span>小肥羊<span lang="EN-US"> LITTLE SHEEP&nbsp; 15.002 </span>餐厅、饭店<span lang="EN-US"> <br/>100 </span>维达<span lang="EN-US"> 14.327 </span>卫生纸、纸巾 </span></p></span>
[此贴子已经被作者于2006-4-29 12:35:56编辑过]

lxlok 发表于 2006-5-2 19:20:19

怎么没有火凤凰&nbsp; 太阳能

寒风踏雪 发表于 2006-5-6 09:12:32

<p>华为排不上么，还是说华为不是中国驰名商标？</p>

天堂鸟 发表于 2006-5-9 08:17:02

可惜没有一家企业是我的

芒果mango 发表于 2006-5-13 22:56:29

<p>不知华为为什么没有上榜，好多年轻人都想进华为的</p><p>我师姐就进去了，虽是小小的一员，但她很开心</p><p>下面是华为的一些资料：（来源网络）</p><p>　华为技术有限公司成立于1988年，专门从事通信网络技术与产品的研究、开发、生产与销售，致力于为电信运营商提供固定网、移动网、数据通信网和增值业务领域的网络解决方案，是中国电信市场的主要供应商之一，并已成功进入全球电信市场。2003年，华为的销售额为317亿元人民币，目前有员工22000多人。<br/>　　华为在全球建立了50个分支机构，在美国达拉斯、印度班加罗尔、瑞典斯德哥尔摩、俄罗斯莫斯科以及中国北京、上海等地建立了研究所。华为产品已经进入德国、法国、西班牙、巴西、俄罗斯、英国、日本、埃及、泰国、新加坡、韩国等50多个国家。<br/>华为每年将不少于销售额的10%投入研发。华为在坚持在自主开发的基础上进行开放合作，现在已经与TI、摩托罗拉、英特尔、AT&amp;T、ALTERA、SUN、微软等世界一流企业广泛开展技术与市场方面的合作。</p><p>　　从1997年起，华为开始系统地引入世界级管理咨询公司，建立与国际接轨的基于IT的管理体系。在集成产品开发(IPD)、集成供应链(ISC)、人力资源管理、财务管理、质量控制等诸多方面，华为与Hay Group、PWC、FhG等公司展开了深入合作。经过多年的管理改进与变革，以及以客户需求驱动的开发流程和供应链流程的实施，华为具备了符合客户利益的差异化竞争优势，进一步巩固了在业界的核心竞争力。 </p><p align="right"><lastpage></lastpage><nextpage></nextpage></p>

芒果mango 发表于 2006-5-14 11:02:06

<p>没有“华为”的原因可能是“华为”不是商标</p><p></p>

芒果mango 发表于 2006-5-22 19:34:19

<p>谢谢各位的支持</p>

zujiayuan 发表于 2006-5-23 10:19:40

不对吧,海尔的商标价值早就超过了红塔山了,而且品牌价值有几百亿人民币,而不是你说的三十多亿

liu1234567 发表于 2006-5-25 08:48:44

就这种排名，谁信？

uinver 发表于 2006-5-31 10:00:50

<p>QQ&nbsp; is the best.</p>
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