[推荐]营销人公社第三次活动邀请函
<p> <font face="黑体" size="5"> 《区域市场操盘手》之</font></p><p><font face="黑体" size="5"> 决胜终端--专题对话邀请函</font></p><p><font face="黑体" color="#3c57c4" size="5">解析市场营销策略组合 渠道变革与效率提升 决胜于终端之外</font></p><p><span class="11pt1"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体; LETTER-SPACING: 0pt; mso-bidi-font-size: 10.5pt;"> 在市场竞争日趋激烈、产品同质化的今天,</span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体;"><font face="Times New Roman">为摆脱营销困境,很多企业导入了深度营销模式,期望通过各区域市场的精耕细作和终端网络的掌控,实现有效销售,提高市场份额,以进一步巩固竞争优势。</font></span><span class="11pt1"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体; LETTER-SPACING: 0pt; mso-bidi-font-size: 10.5pt;">对于品牌产品制造商而言,掌握了终端,就获得了市场致胜的法宝。<span lang="EN-US"><p></p></span></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体;"><font face="Times New Roman">“决胜终端”的根本思路就是实现营销组合中<span lang="EN-US">4P</span>向<span lang="EN-US">4C</span>的转化,真正实现“产品向需求”、“价格向价值”、“渠道向方便”、“促销向沟通”转变,并且有效地控制货物的“流向”、“流速”和“流量”。<span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><font face="Times New Roman"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体;">4</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体;">月<span lang="EN-US">25</span>日,深度营销咨询专家赵勇携多年咨询与实战经验与您共话如何决胜终端!<span lang="EN-US"><p></p></span></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><b><span style="FONT-SIZE: 12pt; FONT-FAMILY: 黑体;">内容提要:<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体;"><font face="Times New Roman">★<span lang="EN-US"><span style="mso-tab-count: 1;"> </span></span>终端管理与维护的策略要点<span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体;"><font face="Times New Roman">★<span lang="EN-US"><span style="mso-tab-count: 1;"> </span></span>超级<span lang="EN-US">K/A</span>终端的客情维护技巧<span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体;"><font face="Times New Roman">★<span lang="EN-US"><span style="mso-tab-count: 1;"> </span></span>终端陈列技巧<span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 18pt; mso-line-height-rule: exactly; mso-pagination: widow-orphan; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt;"><font face="Times New Roman"><span lang="EN-US" style="FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">★<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体;">终端促销与终端拦截<span lang="EN-US"><p></p></span></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 18pt; mso-line-height-rule: exactly; mso-pagination: widow-orphan; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt;"><font face="Times New Roman"><span lang="EN-US" style="mso-fareast-font-family: 'Times New Roman';"><span style="mso-list: Ignore;">★<span style="FONT: 7pt 'Times New Roman';"> </span></span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体;">决胜在终端之外</span><span lang="EN-US" style="FONT-FAMILY: 黑体;"><p></p></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 黑体;">讲师专家:赵勇<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 18pt; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体;"><font face="Times New Roman">深度营销咨询专家,北京和君创业营销顾问有限公司高级咨询师,工商管理硕士。参与和主持过多项大型战略与营销咨询项目,具有丰富的管理实践和咨询经验。曾多次为美的集团、伊利集团、<span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><font face="Times New Roman"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 方正书宋简体;">海南椰岛集团、浙江松岗、北京佰嘉通、上海家化、孔府家酒集团、金河乳业、晨辉照明、新红阳家私作过培训或咨询,深受客户好评。</span><span lang="EN-US" style="FONT-FAMILY: 黑体;"><p></p></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 黑体;">★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 16pt; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 黑体;">诚邀请您于<span lang="EN-US">2006</span>年<span lang="EN-US">4</span>月<span lang="EN-US">25</span>日下午<span lang="EN-US">2:00</span>参加营销人公社的第三次专题沙龙!<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 16pt; mso-line-height-rule: exactly; mso-pagination: widow-orphan;"><span style="FONT-FAMILY: 黑体;">资深营销专家将为您面授技艺,指点迷津,同时可以结识更多志同道合的营销<span lang="EN-US"><p></p></span></span></p><p class="MsoBodyTextIndent" style="MARGIN: 0cm -43.7pt 0pt 0cm; TEXT-INDENT: 0cm; LINE-HEIGHT: 16pt; mso-char-indent-count: 0; mso-line-height-rule: exactly; mso-para-margin-right: -4.16gd;"><b><span style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">参加对象</span></b><span style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">:企业的营销经理人(中层以上)</span><span lang="EN-US" style="COLOR: maroon;"><p></p></span></p><p class="MsoBodyTextIndent" style="MARGIN: 0cm -43.7pt 0pt 0cm; TEXT-INDENT: 0cm; LINE-HEIGHT: 16pt; mso-char-indent-count: 0; mso-line-height-rule: exactly; mso-para-margin-right: -4.16gd;"><b><span style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">活动时间:</span></b><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">2006</span><span style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">年<span lang="EN-US">4</span>月<span lang="EN-US">25</span>日下午<span lang="EN-US">2:00</span>-<span lang="EN-US">4</span>:<span lang="EN-US">30</span>,<span lang="EN-US">1:30</span>签到<span lang="EN-US"><p></p></span></span></p><p class="MsoBodyTextIndent" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 0cm; LINE-HEIGHT: 16pt; mso-char-indent-count: 0; mso-line-height-rule: exactly;"><b><span style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">活动地点:</span></b><span style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">朝阳区慧忠里五号远大中心<span lang="EN-US">B</span>座十层<b><span lang="EN-US"><p></p></span></b></span></p><p class="MsoBodyTextIndent" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 0cm; LINE-HEIGHT: 16pt; mso-char-indent-count: 0; mso-line-height-rule: exactly;"><b><span style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">活动费用:</span></b><span style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">会议不收费,但场地及茶饮费用按照公社的规矩大家<span lang="EN-US">AA</span>,就每人<span lang="EN-US">50</span>元吧!<span lang="EN-US"> <p></p></span></span></p><p class="MsoBodyTextIndent" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 0cm; LINE-HEIGHT: 16pt; mso-char-indent-count: 0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">活动方式:嘉宾访谈,自由对话!<span lang="EN-US"><p></p></span></span></p><p class="MsoBodyTextIndent" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 0cm; LINE-HEIGHT: 16pt; mso-char-indent-count: 0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">温馨提示:请您准备足够的名片结识新朋友!</span></p><p class="MsoBodyTextIndent" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 0cm; LINE-HEIGHT: 16pt; mso-char-indent-count: 0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 9pt; COLOR: maroon; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt;">咨询电话:84891090-520 盖小姐<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><font face="Times New Roman"><span style="COLOR: maroon; FONT-FAMILY: 方正隶变简体;">快快加入营销人公社吧!你的地盘你做主!</span><b><span lang="EN-US" style="COLOR: maroon; FONT-FAMILY: 方正隶变简体; mso-hansi-font-family: 'Comic Sans MS';">http://hjvmkt.puhua.com</span></b></font><span lang="EN-US" style="COLOR: maroon; FONT-FAMILY: 方正隶变简体; mso-hansi-font-family: 'Comic Sans MS';"><p></p></span></p>
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