新的营销手段—网络游戏
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt;">消费者面对着纷繁复杂的商品和品牌<span lang="EN-US">,<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt;">谁会购买没有听说的产品！<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt;">知名度决定一齐。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt;">贵公司的主要就是知名度不够。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt;">怎样扩大知名度呢？<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt;">电视<span lang="EN-US">,准确度不高,费用高；<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt;">报纸<span lang="EN-US">,看的人太少,老了；<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt;">……<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt;">怎么尝试一下新的方式。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-hansi-font-family: Verdana; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">找盛大公司<span lang="EN-US">,通过网络游戏。</span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-hansi-font-family: Verdana; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><span lang="EN-US"></span></span> </p><span style="FONT-SIZE: 14pt; FONT-FAMILY: 华文新魏; mso-bidi-font-size: 12.0pt; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-hansi-font-family: Verdana; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><span lang="EN-US"><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">网络游戏运营商势必拓宽收入来源。网络游戏主要面对玩家，而且免费游戏是未来发展方向，只能通过增加广告收入，通过在游戏中插入广告。</font></span></p><p class="MsoBodyTextIndent" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">盛大《传奇》曾与易趣网合作，嵌入易趣购物平台；金山《剑侠》导入电影《功夫》环境；《魔兽世界》与可口可乐的合作。都算游戏是广告的。在网络游戏中插入广告和也有的互联网广告不同点在于：网游广告更关注玩家感受，游戏和广告必须完美结合。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><span lang="EN-US"><font size="3"><font face="Verdana"> <p></p></font></font></span></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><b><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">广告插入方法</span></b><b><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">网络游戏运营商推出新剧情，新任务，新玩法。把公司或产品信息掺入剧情。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 63pt; TEXT-INDENT: -21pt; mso-list: l1 level2 lfo1; tab-stops: list 63.0pt;"><span lang="EN-US"><font face="Verdana" size="3">a)</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">参与寻宝任务，带有产品信息的宝。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 63pt; TEXT-INDENT: -21pt; mso-list: l1 level2 lfo1; tab-stops: list 63.0pt;"><span lang="EN-US"><font face="Verdana" size="3">b)</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">组织节假日活动，奖励可有多种。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span lang="EN-US"><shapetype id="_x0000_t75" coordsize="21600,21600" ospt="75" opreferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"><stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t"></path><lock vext="edit" aspectratio="t"></lock></shapetype></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">运营商更改游戏构架，在构架中加入公司信息。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 63pt; TEXT-INDENT: -21pt; mso-list: l1 level2 lfo1; tab-stops: list 63.0pt;"><span lang="EN-US"><font face="Verdana" size="3">c)</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">如增加作坊系统，新加入一个煮酒作坊。以公司或产品名字命名。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 63pt; TEXT-INDENT: -21pt; mso-list: l1 level2 lfo1; tab-stops: list 63.0pt;"><span lang="EN-US"><font face="Verdana" size="3">d)</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">《传奇》的法力药剂，冠以产品名字。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">在游戏场景中掺入公司</span><span lang="EN-US"><font face="Verdana">LOGO</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">，标志性图案，代表性标语。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><span lang="EN-US"><font size="3"><font face="Verdana"> <p></p></font></font></span></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><b><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">网游广告特点</span></b><b><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 31.5pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo2; tab-stops: list 31.5pt;"><span lang="EN-US"><font face="Verdana" size="3">1.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">针对性强，准确度高，玩家长时间接触广告</span><span lang="EN-US"><font face="Verdana">,</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">在活动中接受信息。广告制作水平要求高，游戏和广告完美结合。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 31.5pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo2; tab-stops: list 31.5pt;"><span lang="EN-US"><font face="Verdana" size="3">2.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><font size="3"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">玩家网游玩家以</span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">学生和白领为主，信息产业从业人员和企事业单位管理人员。人数不断增加，正在向高年龄层次扩散，女性玩家的明显增长，</span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">城市玩家多。这个群体经济收入较高，独立性个性强，易受到网络的影响，喜欢尝试新事物，具有很强传播性强，对品牌的忠诚度没有完全形成。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 31.5pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo2; tab-stops: list 31.5pt;"><span lang="EN-US"><font face="Verdana" size="3">3.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">超越时间约束和空间限制的传播渠道与平台。具有操作简便，高效，费用的优势。在网游中插入广告，互联网起到推波助澜的作用，众多游戏相关网站的介绍。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 31.5pt; TEXT-INDENT: -21pt; mso-list: l0 level1 lfo2; tab-stops: list 31.5pt;"><span lang="EN-US"><font face="Verdana" size="3">4.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">与其他媒体相比，此类广告更容易被理解为时尚和高科技象征，产品容易被时尚化，高科技化。</font></span></p></span></span> <p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><b><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">全国玩家资料</span></b><b><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">截至</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">2005</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">12</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">月</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">31</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">日</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">,</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">中国网民人数达</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">1.11</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">,</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">继续保持着快速增长势头</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">,</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">但城乡间的差距也在继续扩大。城市网民大约有</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">9168.6</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">万人。</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><p></p></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt;"><font size="3"><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">2005</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">1</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">月，中国的网游玩家人数已经达到</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">2633</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">万，预计到</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">2007</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年，中国的网络游戏用户将达到</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">4180</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">万，到</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">2009</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年中国网游玩家人数将激增至</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">5550</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">万。</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><p></p></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; mso-char-indent-count: 3.0; mso-char-indent-size: 10.5pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">《</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">2005</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年中国游戏产业报告》提供的数据显示，中国网络游戏的用户群年龄主要集中在</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">18</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">—</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">32</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">周岁，以年轻学生和白领为主。在</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">19</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">—</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">25</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">岁，合计占全部游戏用户的</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">61.7%</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">。</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">27-32</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">周岁的玩家群体的比例也比</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">2004</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年有所上升，达到了</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">15%</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">，这表明，中国网络游戏的用户群正在向高年龄层次扩散。在校学生是网络游戏的第一大用户群，占</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">38.9%</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">；而信息产业从业人员和企事业单位管理人员分别占第二、第三位。结合游戏用户职业的分布，可以看到信息产业从业人员、企事业单位管理人员等高压力群体由于受到事业的重压，主要通过游戏的方式娱乐消遣。调查还显示，女性玩家的增长却非常明显，已经达到了</span><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><font face="Verdana">20%</font></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 9.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">的比例。主要得益于休闲网络游戏的发展，及部份专为女性所设计的游戏的崛起。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 9pt;"><font face="Verdana"><span style="mso-spacerun: yes;"> </span><p></p></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><font size="3"><font face="Verdana"> <p></p></font></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="mso-bidi-font-size: 9.0pt;"><p></p></span></p> <p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.1pt; TEXT-ALIGN: center; mso-char-indent-count: 2.0; mso-char-indent-size: 14.05pt;"><b><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt;"><font face="Verdana"> <p></p></font></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.1pt; TEXT-ALIGN: center; mso-char-indent-count: 2.0; mso-char-indent-size: 14.05pt;"><b><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">网络游戏概况</span></b><b><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-font-kerning: 0pt; mso-hansi-font-family: Verdana; mso-ansi-language: ZH-CN;"><font size="3">2005年我国网络游戏市场的实际销售收入达到了37.7亿元，互联网广告收入只为34亿元。可以说谁在网络游戏领先，谁就在互联网领先。<p></p></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-font-kerning: 0pt; mso-hansi-font-family: Verdana; mso-ansi-language: ZH-CN;"><font size="3"> <p></p></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-font-kerning: 0pt; mso-hansi-font-family: Verdana; mso-ansi-language: ZH-CN;">运营公司现状：<p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.1pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.05pt;"><b><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.0pt; mso-font-kerning: 0pt; mso-hansi-font-family: Verdana; mso-ansi-language: ZH-CN;"><span style="mso-tab-count: 1;"> </span></span></b><font size="3"><span lang="EN-US"><font face="Verdana">2005</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年．盛大营业收入达到</span><span lang="EN-US"><font face="Verdana">18.97</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿元人民币，其中网络游戏收入达到</span><span lang="EN-US"><font face="Verdana">16.58</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿元人民币；年度净利润为</span><span lang="EN-US"><font face="Verdana">1.65</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿元人民币，较</span><span lang="EN-US"><font face="Verdana">2004</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年下降</span><span lang="EN-US"><font face="Verdana">72.9%. </font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">盛大发布的</span><span lang="EN-US"><font face="Verdana">2005</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年第四季度及全年未经审计财报显示，其</span><span lang="EN-US"><font face="Verdana">Q4</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">净亏损达到了</span><span lang="EN-US"><font face="Verdana">5.389</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿元人民币</span><span lang="EN-US"><font face="Verdana">(6680</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">万美元</span><span lang="EN-US"><font face="Verdana">)</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">，这是盛大上市以来的首度亏损。</span><b><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 42pt; mso-char-indent-count: 4.0; mso-char-indent-size: 10.5pt;"><font size="3"><span lang="EN-US"><font face="Verdana">2005</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年，第九城市、网易与盛大三者网络游戏的营收额总和已经超过了</span><span lang="EN-US"><font face="Verdana">34</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿元人民币。根据</span><span lang="EN-US"><font face="Verdana">“2005</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年度中国游戏产业年会</span><span lang="EN-US"><font face="Verdana">”</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">公布的数据，</span><span lang="EN-US"><font face="Verdana">2005</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年我国网络游戏市场的实际销售收入达到了</span><span lang="EN-US"><font face="Verdana">37.7</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿元。其中：</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 42pt; mso-char-indent-count: 4.0; mso-char-indent-size: 10.5pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">第九城市：在</span><span lang="EN-US"><font face="Verdana">2005</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年实现营收</span><span lang="EN-US"><font face="Verdana">4.65</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿元人民币</span><span lang="EN-US"><font face="Verdana">;2005</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年的净利润为</span><span lang="EN-US"><font face="Verdana">7250</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">万元人民币，主要的增长来源于《魔兽世界》的运营收入。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 42pt; mso-char-indent-count: 4.0; mso-char-indent-size: 10.5pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">网易：</span><span lang="EN-US"><font face="Verdana">2005</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年的净利润为人民币</span><span lang="EN-US"><font face="Verdana">9.32</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿元</span><span lang="EN-US"><font face="Verdana">;</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">总营收为人民币</span><span lang="EN-US"><font face="Verdana">16.944</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿元，其中，网络游戏营收为</span><span lang="EN-US"><font face="Verdana">13.795</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿元人民币。而网络游戏服务营收的增长主要来自《梦幻西游》和《大话西游Ⅱ》优异表现。来自网络游戏的收入已经占到了整个网易收入的</span><span lang="EN-US"><font face="Verdana">82.3%</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">，达</span><span lang="EN-US"><font face="Verdana">4.01</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">亿元。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 42pt; mso-char-indent-count: 4.0; mso-char-indent-size: 10.5pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">光通：已经运行的游戏对前三家公司影响不大，潜在威胁来自《</span><span lang="EN-US"><font face="Verdana">EVE</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">》，此款游戏好评如潮。有当时《魔兽世界》的风光。</span></font></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">游戏收费情况：</span></b><b><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">盛大旗下所有游戏采用免费运营；金山于</span><span lang="EN-US"><font face="Verdana">3</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">月份将《新石器时代》全部采用免费运营，同时酝酿是否对《封神榜》也采取如此策略，其目的是为了大运营平台、多运营模式交互存在提供尝试。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">从游戏大国韩国来看，市场上</span><span lang="EN-US"><font face="Verdana">70%—80%</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">的游戏是免费运营的，这或许预示着免费与收费运营本身就是两条并行不悖的运营方式。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">国外</span><span lang="EN-US"><font face="Verdana">,</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">广告是休闲游戏领行业的主要收入来源。近几年来，雅虎</span><span lang="EN-US"><font face="Verdana">(Yahoo Inc.)</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">、微软</span><span lang="EN-US"><font face="Verdana">(Microsoft Corp.)</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">及时代华纳</span><span lang="EN-US"><font face="Verdana">(Time Warner)</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">旗下的美国在线</span><span lang="EN-US"><font face="Verdana">(America Online)</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">等公司都已加强了游戏网站的建设。原因之一就是游戏为网站吸引了了大量用户，这些用户对广告商有著重要的影响。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><span lang="EN-US"><font face="Verdana">2006</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年网易将新推出两款游戏，但是在网络游戏市场竞争空前激烈，盛大、光通、九城、腾讯等一批新游戏即将与网易同时入场，同时在被广泛看好的休闲游戏领域也已经众强环伺。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><span lang="EN-US"><font size="3"><font face="Verdana"> <p></p></font></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">发展趋势：</span></b><b><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span lang="EN-US"><font face="Verdana" size="3">1.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">我国网络游戏收入集中在盛大，网易，九城</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span lang="EN-US"><font face="Verdana" size="3">2.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">运营收入单一，出售点卡和贩卖</span><span lang="EN-US"><font face="Verdana">AVATRA</font></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span lang="EN-US"><font face="Verdana" size="3">3.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">运营商多，游戏同质化，竞争激励</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span lang="EN-US"><font face="Verdana" size="3">4.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">两条运营方式，免费游戏大势所趋</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span lang="EN-US"><font face="Verdana" size="3">5.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">商业增值开发加大。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3"></font></span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3"></font></span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3"></font></span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">范义东 <strong>【善财童子】</strong> <a href="mailto:ifanyidong@163.com">ifanyidong@163.com</a> 上面这个点子是可以崔红两个个品牌。送点大礼给大家，发了记得通知我一声</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3"></font></span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><font face="宋体, MS Song"> </font></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">游戏收费情况：</span></b><b><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">盛大旗下所有游戏采用免费运营；金山于</span><span lang="EN-US"><font face="Verdana">3</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">月份将《新石器时代》全部采用免费运营，同时酝酿是否对《封神榜》也采取如此策略，其目的是为了大运营平台、多运营模式交互存在提供尝试。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">从游戏大国韩国来看，市场上</span><span lang="EN-US"><font face="Verdana">70%—80%</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">的游戏是免费运营的，这或许预示着免费与收费运营本身就是两条并行不悖的运营方式。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">国外</span><span lang="EN-US"><font face="Verdana">,</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">广告是休闲游戏领行业的主要收入来源。近几年来，雅虎</span><span lang="EN-US"><font face="Verdana">(Yahoo Inc.)</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">、微软</span><span lang="EN-US"><font face="Verdana">(Microsoft Corp.)</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">及时代华纳</span><span lang="EN-US"><font face="Verdana">(Time Warner)</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">旗下的美国在线</span><span lang="EN-US"><font face="Verdana">(America Online)</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">等公司都已加强了游戏网站的建设。原因之一就是游戏为网站吸引了了大量用户，这些用户对广告商有著重要的影响。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><font size="3"><span lang="EN-US"><font face="Verdana">2006</font></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">年网易将新推出两款游戏，但是在网络游戏市场竞争空前激烈，盛大、光通、九城、腾讯等一批新游戏即将与网易同时入场，同时在被广泛看好的休闲游戏领域也已经众强环伺。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt;"><span lang="EN-US"><font size="3"><font face="Verdana"> <p></p></font></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">发展趋势：</span></b><b><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span lang="EN-US"><font face="Verdana" size="3">1.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">我国网络游戏收入集中在盛大，网易，九城</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span lang="EN-US"><font face="Verdana" size="3">2.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><font size="3"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;">运营收入单一，出售点卡和贩卖</span><span lang="EN-US"><font face="Verdana">AVATRA</font></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span lang="EN-US"><font face="Verdana" size="3">3.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">运营商多，游戏同质化，竞争激励</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span lang="EN-US"><font face="Verdana" size="3">4.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">两条运营方式，免费游戏大势所趋</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span lang="EN-US"><font face="Verdana" size="3">5.</font><span style="FONT: 7pt 'Times New Roman';"> </span></span><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">商业增值开发加大。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3"></font></span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3"></font></span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3"></font></span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3">范义东 【善财童子】 <a href="mailto:ifanyidong@163.com">ifanyidong@163.com</a> 上面这个点子是可以崔红两个个品牌。送点大礼给大家，发了记得通知我一声</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -21pt; mso-list: l2 level1 lfo3; tab-stops: list 42.0pt;"><span style="FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-ascii-font-family: Verdana;"><font size="3"></font></span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 21pt;"><font face="宋体, MS Song"> </font></p> <p>网络游戏我感觉是一个比较害人的东东。多少个少年因为网络游戏丧失了大好的前程。</p> <p>在游戏场景里加入广告不算什么新想法,业内一般也有分析觉得这样做会破坏游戏的"沉浸感".何况,从品牌形象的角度看,游戏里的广告给消费者的产品形象是什么呢?</p><p>在游戏周边产品(如公仔/魔兽和可乐合作等),也是一种思路.</p> <p>我本人很喜欢玩游戏！但是很讨厌盛大！因为他的商业化运营真的很让人烦！有的以前免费的服务，现在都要付费了！有的虽然不用付费也可以玩，但是服务质量一落千丈！我重来都不会看盛大上面的广告！因为我讨厌盛大，所以除了游戏，盛大的一切都厌烦！包括上面的广告！</p> <p>你的数据哪来的，可信度如何？</p><p>我也烦这样的广告！！！</p> 已经有开始这样做的了 前些日子在超市买营养快线（娃哈哈）发现他和ＱＱ幻想（腾讯的网络游戏）做了合作 差不多就是楼主写的这个样子 效果是肯定有的
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