[原创]沙龙预告：直复营销的市场应用【2.26 上海】
<p> </p><div style="LINE-HEIGHT: 115%"><i><span style="LINE-HEIGHT: 115%; FONT-SIZE: 9pt">营销中国会主题沙龙之</span></i></div>
<div style="TEXT-ALIGN: center; LINE-HEIGHT: 115%" align="center"><b><span style="LINE-HEIGHT: 115%; FONT-SIZE: 15pt">直复营销的市场应用</span></b></div>
<div style="TEXT-ALIGN: center; LINE-HEIGHT: 115%" align="center"><span style="LINE-HEIGHT: 115%; COLOR: gray; FONT-SIZE: 15pt">原来，营销可以更省的</span></div>
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<div style="LINE-HEIGHT: 115%; TEXT-INDENT: 21pt"><span style="LINE-HEIGHT: 115%; FONT-SIZE: 10.5pt">尼尔森调研的一项最新数据显示，中国一线城市的消费者每天至少接触40个各种类型的媒体广告，无处不在的广告越来越难以吸引消费者的注意力。与此同时，广告媒体的价格却在过去三年迅猛增长……在广告投放成本不断递增，收效却递减的市场环境下，直复营销（DIRECT－MARKETING）这种具有精准特性且成本可控的营销方式，开始受到企业的青睐。</span></div>
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<div style="LINE-HEIGHT: 115%; TEXT-INDENT: 21pt"><span style="LINE-HEIGHT: 115%; FONT-SIZE: 10.5pt">直复营销起源于欧美，它<span style="LETTER-SPACING: 0.4pt">是一种新型的市场营销观念，其指导思想是坚持以消费者需要为导向，强调以比竞争者更有效的方式传递目标市场所期待的产品与服务。</span>目前中国的直复营销只占到整个广告市场的1%-5%，而在欧美等成熟的市场，企业在直复营销的投入可占到广告市场总规模的30%左右。本次沙龙活动，我们将邀请这一行业的顶尖精英，与会员分享这一新型营销模式的应用与技巧。</span></div>
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<div style="LINE-HEIGHT: 115%"><b><span style="LINE-HEIGHT: 115%; FONT-SIZE: 10.5pt">分享嘉宾：</span></b></div>
<div><b><span style="LETTER-SPACING: 0.4pt; FONT-SIZE: 9pt">郭正光 Francis</span></b></div>
<div><b><span style="LETTER-SPACING: 0.4pt; FONT-SIZE: 9pt">香港雷克系统有限公司创办人及行政总裁</span></b></div>
<div><span style="LETTER-SPACING: 0.4pt; FONT-SIZE: 9pt">毕业于香港科技大学，千禧年创立Radica。2009年获得中国百大风云人物之一。现任互联网专业协会执委会成员及香港政府工业贸易署中小企业支援与咨询中心顾问，亦曾出任香港互动市务商会执行重要职务及香港市务学会电子市场推广顾问。</span></div>
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<div><b><span style="LETTER-SPACING: 0.4pt; FONT-SIZE: 9pt">陈宁华 stephen chen </span></b></div>
<div><b><span style="LETTER-SPACING: 0.4pt; FONT-SIZE: 9pt">上海必瑞企业管理咨询有限公司 总经理</span></b></div>
<div><span style="LETTER-SPACING: 0.4pt; FONT-SIZE: 9pt">曾任 美国欧文办公中国区 总经理 </span></div>
<div><span style="LETTER-SPACING: 0.4pt; FONT-SIZE: 9pt">澳大利亚电讯控股搜房资讯集团销售总监 </span></div>
<div><span style="LETTER-SPACING: 0.4pt; FONT-SIZE: 9pt">美国OFFICE DEPOT欧迪办公(中国) 直复营销部经理/销售培训经理</span></div>
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<div style="LINE-HEIGHT: 115%; TEXT-INDENT: 23.6pt"><b><span style="LETTER-SPACING: 0.4pt">主办方：</span></b><span style="LETTER-SPACING: 0.4pt">营销中国会</span><span style="LETTER-SPACING: 0.4pt"> </span><span style="LETTER-SPACING: 0.4pt">市场部网</span></div>
<div style="LINE-HEIGHT: 115%; TEXT-INDENT: 23.6pt"><b><span style="LETTER-SPACING: 0.4pt">活动时间：</span></b><span style="LETTER-SPACING: 0.4pt">2</span><span style="LETTER-SPACING: 0.4pt">月</span><span style="LETTER-SPACING: 0.4pt">26</span><span style="LETTER-SPACING: 0.4pt">日（周六）</span><span style="LETTER-SPACING: 0.4pt">13</span><span style="LETTER-SPACING: 0.4pt">：</span><span style="LETTER-SPACING: 0.4pt">00</span><span style="LETTER-SPACING: 0.4pt">—</span><span style="LETTER-SPACING: 0.4pt">17:00</span></div>
<div style="LINE-HEIGHT: 115%; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"22.8pt"><b>活动地址：</b>徐汇区</div>
<div style="LINE-HEIGHT: 115%; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"22.8pt"><b>活动对象：</b>企业市场部总监、市场部经理、公关经理、媒介经理、调研经理</div>
<div style="LINE-HEIGHT: 115%; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"22.8pt"><b>沙龙收费：</b>40元/人，包含茶点与饮料</div>
<div style="LINE-HEIGHT: 115%; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"22.9pt"><b><span style="LETTER-SPACING: 0.4pt; COLOR: red">案例征集：</span></b><span style="LINE-HEIGHT: 115%; LETTER-SPACING: 0.4pt; COLOR: red; FONT-SIZE: 10.5pt">如果您的企业在直复营销方案有成功案例，我们欢迎您提前与我们联系，届时在沙龙现场与大家分享成功之道。</span></div>
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<div style="LINE-HEIGHT: 115%; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"22pt"><b><span style="LINE-HEIGHT: 115%; LETTER-SPACING: 0.4pt; FONT-SIZE: 10.5pt">报名联系：</span></b></div>
<div style="LINE-HEIGHT: 115%; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"22pt"><span style="LINE-HEIGHT: 115%; LETTER-SPACING: 0.4pt; FONT-SIZE: 10.5pt">请将姓名、公司、职位、手机、</span><span style="LINE-HEIGHT: 115%; LETTER-SPACING: 0.4pt; FONT-SIZE: 10.5pt">email</span><span style="LINE-HEIGHT: 115%; LETTER-SPACING: 0.4pt; FONT-SIZE: 10.5pt">等信息发送到</span><span style="LINE-HEIGHT: 115%; LETTER-SPACING: 0.4pt; FONT-SIZE: 10.5pt">email</span></div>
<div style="LINE-HEIGHT: 115%; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"22pt"><span style="LINE-HEIGHT: 115%; LETTER-SPACING: 0.4pt; FONT-SIZE: 10.5pt">Email</span><span style="LINE-HEIGHT: 115%; LETTER-SPACING: 0.4pt; FONT-SIZE: 10.5pt">：</span><span style="LINE-HEIGHT: 115%; LETTER-SPACING: 0.4pt; FONT-SIZE: 10.5pt"><a href="mailto:shichangclub@gmail.com" target="_blank"><font color="#0000ff">shichangclub@gmail.com</font></a> </span></div>
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<div style="LINE-HEIGHT: 115%; TEXT-INDENT: 23.6pt"><b><span style="LETTER-SPACING: 0.4pt">注意事项：</span></b></div>
<div style="LINE-HEIGHT: 115%; TEXT-INDENT: -36pt; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"57pt"><span style="LINE-HEIGHT: 115%; FONT-SIZE: 10.5pt">（1）<span style="FONT: 7pt="7pt"'Times New="New"Roman'"> </span></span><span style="LINE-HEIGHT: 115%; FONT-SIZE: 10.5pt">请随身带好约40张名片；</span></div>
<div style="LINE-HEIGHT: 115%; TEXT-INDENT: -36pt; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"57pt"><span style="LINE-HEIGHT: 115%; FONT-SIZE: 10.5pt">（2）<span style="FONT: 7pt="7pt"'Times New="New"Roman'"> </span></span><span style="LINE-HEIGHT: 115%; FONT-SIZE: 10.5pt">席位有限，请提前报名；</span></div>
<div style="LINE-HEIGHT: 115%; TEXT-INDENT: -36pt; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"57pt"><span style="LINE-HEIGHT: 115%; FONT-SIZE: 10.5pt">（3）<span style="FONT: 7pt="7pt"'Times New="New"Roman'"> </span></span><span style="LINE-HEIGHT: 115%; FONT-SIZE: 10.5pt">报名成功后，将会把地址及线路信息发送至您的手机；</span></div>
<div style="LINE-HEIGHT: 115%; TEXT-INDENT: -36pt; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"57pt"><span style="LINE-HEIGHT: 115%; FONT-SIZE: 10.5pt">（4）<span style="FONT: 7pt="7pt"'Times New="New"Roman'"> </span></span><span style="LINE-HEIGHT: 115%; FONT-SIZE: 10.5pt">如携带市场同行前来，请提前告知。</span></div>
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<div style="LINE-HEIGHT: 115%; LAYOUT-GRID-MODE: both"> 详情：<a href="http://www.shichangbu.com/bbs/read.php?tid=76258" target="_blank">http://www.shichangbu.com/bbs/read.php?tid=76258</a></div>
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