[原创]零售学作业
<P class=MsoNormal><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 24pt; COLOR: red; FONT-FAMILY: 隶书; LETTER-SPACING: 1pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'">财大购物中心</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 24pt; COLOR: red; LETTER-SPACING: 1pt; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 隶书"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B><P class=MsoBodyText style="TEXT-INDENT: 28.1pt; LINE-HEIGHT: 15pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.05pt"><SPAN style="FONT-FAMILY: 楷体_GB2312; LETTER-SPACING: 0pt; mso-ascii-font-family: 'Times New Roman'; mso-font-kerning: 11.0pt">庐山南大道与双港路交汇处，交通非常方便（特别是这江西财经大学地处南昌市下罗昌北经济开发区，于两条路修好：后）。随着这几年高校招生及财大各方面的建设，财大已拥有将近两万学生及教职工，其中在蛟桥园的就将近一万二。</SPAN><SPAN lang=EN-US style="LETTER-SPACING: 0pt; mso-font-kerning: 11.0pt"><o:p></o:p></SPAN>
<P class=MsoBodyText style="TEXT-INDENT: 32.1pt; mso-char-indent-count: 2.0; mso-char-indent-size: 16.05pt; mso-line-height-alt: 12.0pt"><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">经过调查财大附近有三家较大的超市——全家、万事达、学生超市（江仪厂处）。但是据调查仍能不然满足财大同学的购物需求，主要体现在以下几个方面：</SPAN>
<P class=MsoBodyText style="MARGIN-LEFT: 36pt; TEXT-INDENT: -36pt; TEXT-ALIGN: left; mso-line-height-alt: 12.0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt" align=left><SPAN lang=EN-US style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">一、<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">购物不太方便；</SPAN>
<P class=MsoBodyText style="MARGIN-LEFT: 36pt; TEXT-INDENT: -36pt; TEXT-ALIGN: left; mso-line-height-alt: 12.0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt" align=left><SPAN lang=EN-US style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">二、<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">商品品种太单调；</SPAN>
<P class=MsoBodyText style="MARGIN-LEFT: 36pt; TEXT-INDENT: -36pt; TEXT-ALIGN: left; mso-line-height-alt: 12.0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt" align=left><SPAN lang=EN-US style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">三、<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">没有行成商业圈，没有购物娱乐性，使同学形成万不得已才去买东西的习惯，而不是没事就逛超市的习惯，因此而丢失了很多随意性顾客，这是一笔很大损失啊！</SPAN>
<P class=MsoBodyText style="TEXT-INDENT: 32.1pt; mso-char-indent-count: 2.0; mso-char-indent-size: 16.05pt; mso-line-height-alt: 12.0pt"><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">据此我们准备新建一超市，面积</SPAN><SPAN lang=EN-US>2500</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">平方米，选址图如下：</SPAN>
<P class=MsoBodyText style="TEXT-INDENT: 32.1pt; mso-char-indent-count: 2.0; mso-char-indent-size: 16.05pt; mso-line-height-alt: 12.0pt"><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">址如下图：</SPAN><SPAN lang=EN-US><?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" /><v:shapetype id=_x0000_t75 stroked="f" filled="f" path="m@4@5l@4@11@9@11@9@5xe" o:preferrelative="t" o:spt="75" coordsize="21600,21600"> <v:stroke joinstyle="miter"></v:stroke><v:formulas><v:f eqn="if lineDrawn pixelLineWidth 0"></v:f><v:f eqn="sum @0 1 0"></v:f><v:f eqn="sum 0 0 @1"></v:f><v:f eqn="prod @2 1 2"></v:f><v:f eqn="prod @3 21600 pixelWidth"></v:f><v:f eqn="prod @3 21600 pixelHeight"></v:f><v:f eqn="sum @0 0 1"></v:f><v:f eqn="prod @6 1 2"></v:f><v:f eqn="prod @7 21600 pixelWidth"></v:f><v:f eqn="sum @8 21600 0"></v:f><v:f eqn="prod @7 21600 pixelHeight"></v:f><v:f eqn="sum @10 21600 0"></v:f></v:formulas><v:path o:connecttype="rect" gradientshapeok="t" o:extrusionok="f"></v:path><o:lock aspectratio="t" v:ext="edit"></o:lock></v:shapetype><v:shape id=_x0000_i1025 style="WIDTH: 300pt; HEIGHT: 222pt" o:ole="" type="#_x0000_t75"><v:imagedata o:title="" src="file:///C:/WINDOWS/TEMP/msoclip1/01/clip_image001.png"></v:imagedata></v:shape></SPAN>
<P class=MsoBodyText style="TEXT-INDENT: 32.1pt; mso-char-indent-count: 2.0; mso-char-indent-size: 16.05pt; mso-line-height-alt: 12.0pt"><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">选址可行性分析：</SPAN>
<P class=MsoBodyText style="MARGIN-LEFT: 131.85pt; TEXT-INDENT: -81.75pt; mso-line-height-alt: 12.0pt; mso-list: l0 level1 lfo2; tab-stops: list 131.85pt"><SPAN lang=EN-US style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">（一）<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">交通方便，利于降低运输成本，亦有利于消费者前来购物，一般农大、交大这两边消费者都往这边流。</SPAN>
<P class=MsoBodyText style="MARGIN-LEFT: 131.85pt; TEXT-INDENT: -81.75pt; mso-line-height-alt: 12.0pt; mso-list: l0 level1 lfo2; tab-stops: list 131.85pt"><SPAN lang=EN-US style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">（二）<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">消费者主要财大师生，还有可能一部分来自交大、农大以及财大周边院校如南昌技术师范学院。</SPAN>
<P class=MsoBodyText style="MARGIN-LEFT: 131.85pt; TEXT-INDENT: -81.75pt; mso-line-height-alt: 12.0pt; mso-list: l0 level1 lfo2; tab-stops: list 131.85pt"><SPAN lang=EN-US style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">（三）<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">具有扩大规模潜力，因为可以兼并全家超市，以及兼并财大菜市场，形成一个具有一定规模的综合性大商场，使附近居民再也不用无事就逛“沃尔玛”、“中山路”啦！</SPAN>
<P class=MsoBodyText style="MARGIN-LEFT: 131.85pt; TEXT-INDENT: -81.75pt; mso-line-height-alt: 12.0pt; mso-list: l0 level1 lfo2; tab-stops: list 131.85pt"><SPAN lang=EN-US style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">（四）<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">有经济基础。据调查财大同学每月用于购物的零花钱有</SPAN><SPAN lang=EN-US>60</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">元左右，四家超市平分，每家可分</SPAN><SPAN lang=EN-US>15</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">元，一月可得毛利润将近</SPAN><SPAN lang=EN-US>18</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">万。</SPAN>
<P class=MsoBodyText style="MARGIN-LEFT: 131.85pt; TEXT-INDENT: -81.75pt; mso-line-height-alt: 12.0pt; mso-list: l0 level1 lfo2; tab-stops: list 131.85pt"><SPAN lang=EN-US style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">（五）<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">因为规模大，服务好，购物方便，特别吸引大学生的目光，符合他们购物心理，有利于其竞争。</SPAN>
<P class=MsoBodyText style="MARGIN-LEFT: 131.85pt; TEXT-INDENT: -81.75pt; mso-line-height-alt: 12.0pt; mso-list: l0 level1 lfo2; tab-stops: list 131.85pt"><SPAN lang=EN-US style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">（六）<SPAN style="FONT: 7pt 'Times New Roman'"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">竞争优势：优质服务，品种多样，质量可靠，交通方便，有商业圈，有扩大规模潜力等。</SPAN>
<P class=MsoBodyText style="MARGIN-LEFT: 50.1pt; mso-line-height-alt: 12.0pt"><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN>2003</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">年</SPAN><SPAN lang=EN-US>3</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">月</SPAN><SPAN lang=EN-US>2</SPAN><SPAN style="FONT-FAMILY: 楷体_GB2312; mso-ascii-font-family: 'Times New Roman'">日</SPAN><SPAN lang=EN-US> </SPAN>
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