胡铨著-互动管理连载2
<P align=center class=MsoNormal style="TEXT-ALIGN: center"><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">前言</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN><P class=MsoNormal style="TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"> <o:p></o:p></SPAN>
<P class=MsoNormal style="TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">记得小时后过生日，妈妈会买上面条，为了表示隆重庆祝没，妈妈会在面条里加上好几个鸡蛋（有人说这是产品经济）；过了些年，妈妈发现外面流行庆祝生日买蛋糕，也给我买了一个回来为我庆祝生日，记得那蛋糕上面只不过是有少量的奶油（有人说这是商品经济）；到大学里同学帮我庆祝生日，预订了蛋糕，是送货上门，蛋糕比原来的小，但是非常的玲珑，并且上面写着“胡铨，生日快乐！”（有人说这是服务经济）；又过了一些年听说外面生日</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt">PARTY</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">丰富多彩到让人难以想象，你随到随时为你定制你喜欢的蛋糕，有的是你可以选择的水果，有的是五颜六色的奶油，有的是你可以选择的款式，有单层的或多层的，有有冰淇淋的或果冻的……而且，卖蛋糕的地方不但卖蛋糕，还提供帮不同的人精心设计过生日的方法，有的是在度假村举行，有的是在游艇上，有的是潜水等等，总之是根据不同的人提供不同的产品及服务。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN>
<P class=MsoNormal style="TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">岁月流淌，经济在变换。我们的管理也在变换，我们的管理不再是“管”“理”，笔者认为是企业的目标为导向的互动，是有以人为本的互动，是以顾客为导向的互动。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN>
<P class=MsoNormal style="TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">互动不是一个什么新概念，正如很多的概念一样，你虽然不重视它，却自然的存在着影响着我们。本书以互动的观点启示我们的管理者成为一个互动管理者。互动有积极的结果，有消极的结果。鄙人有一个观点——管理核变来自于互动，准确的来说是管理获得巨大的成效来自于积极的互动。“互动”强调的相互作用，相互塑造。互动是客观的，笔者没有意思说要创造出一种新的管理模式，但想表达的最重要的一个管理思想是——我们的管理是一种“互动”，在“互动”的理念下管理将有可能获得一种新的视野，促进管理的“核变”，提高管理的效能。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN> <SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">笔者喜欢“互动”这两个字。也喜欢以这样的心态与众多读者们在互动中相互作用、相互提升——所谓读者与作者相长。所以笔者有着强烈的愿望形成一本互动的书，也就形成了本书中充满着互动的风格。本书以剧幕的形式从拉开帷幕到落幕，中间分成</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt">12</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">幕，在每一幕中分成若干场，其中每一幕中根据内容的不同以测试题、游戏、故事、案例、思考题等与读者形成紧密的互动以期促进我们互动的效果。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN>
<P class=MsoNormal style="TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">本书适合追求卓越的经理人自我提升管理能力的学习，也是培训师实施管理类培训课程的参考。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN>
<P class=MsoNormal style="TEXT-INDENT: 20pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.0pt"><?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" /><v:group id=_x0000_s1026 style="HEIGHT: 46.8pt; LEFT: 0px; MARGIN-LEFT: 45pt; MARGIN-TOP: 117pt; POSITION: absolute; TEXT-ALIGN: left; WIDTH: 54pt; Z-INDEX: 1" coordsize="1080,1092" coordorigin="5400,12048"><v:shapetype id=_x0000_t202 coordsize="21600,21600" path="m0,0l0,21600,21600,21600,21600,0xe" o:spt="202"><v:stroke joinstyle="miter"></v:stroke><v:path o:connecttype="rect" gradientshapeok="t"></v:path></v:shapetype><v:shape id=_x0000_s1027 style="HEIGHT: 624px; LEFT: 5580px; POSITION: absolute; TOP: 12516px; WIDTH: 540px" stroked="f" type="#_x0000_t202"><v:textbox>
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<P class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">贝</SPAN>
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<P class=MsoNormal><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">文武</SPAN>
</DIV></TD></TR></TBODY></TABLE></v:textbox></v:shape></v:group><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">本书的完稿离不开诸多朋友的关心支持。在此首先感谢参加本书编写的南昌民用建筑设计研究院的周志强先生，接着要感谢美国伯克莱管理研究中心首席顾问木星博士的指导，感谢上海中路企业管理咨询有限公司的董事长乔向泓女士提出的宝贵意见，再有对在完稿的过程中赵</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">小姐、鲁焕晖先生、卓英小姐、杨眉小姐、唐庆彪先生、范芳小姐、所付出的辛勤劳动表示感谢。最不能忘感谢的是广东经济出版社的罗振文先生，本书的面世离不开罗振文先生诸多启发。最后，在本书的编写的过程中参考了大量的书籍，在此对提供给鄙人营养的作者表示忠心感谢。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN>
<P class=MsoNormal style="TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">同时，谨以此书献给始终给我无限支持、鼓励的，情同手足的大姐——旅美华人</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt">Phoebe Xu</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN>
<P class=MsoNormal style="TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">诚挚欢迎业内人士批评指正。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN>
<P align=right class=MsoNormal style="TEXT-ALIGN: right; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt">2004</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt">2</SPAN><SPAN style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN>
<P align=left class=MsoNormal style="MARGIN: 25pt 0cm 0pt 10pt; TEXT-ALIGN: left; mso-pagination: widow-orphan"><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"> </SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-font-kerning: 0pt"><o:p></o:p></SPAN>
<P class=MsoNormal style="MARGIN-LEFT: 10pt"><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">互动改变着世界！让我们积极的互动起来！</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"><o:p></o:p></SPAN>
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<P class=MsoNormal style="MARGIN-LEFT: 10pt"><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">美国伯克莱管理研究中心亚太总部</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">执行总裁</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"><BR> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">上海中路企业管理咨询有限公司</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">总经理</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"><BR> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">财智</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt">2003</SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国人力资源年度奖之十大杰出管理培训师</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"><BR> <BR> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">胡铨</SPAN><SPAN style="COLOR: #0033cc; FONT-SIZE: 9pt"> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">衷心感谢您提供每一次有价值的互动！</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"><BR> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">电话：</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt">021-63280932<BR> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">传真：</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt">021-63283137<BR> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">手机：</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt">13816069136<o:p></o:p></SPAN>
<P class=MsoNormal style="MARGIN-LEFT: 10pt"><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"> <o:p></o:p></SPAN>
<P class=MsoNormal style="MARGIN-LEFT: 10pt"><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">更多精彩互动敬请光临：胡铨培训游戏网</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"> <A href="http://www.huquantraining.com/" target="_blank" >www.huquantraining.com</A><BR> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国咨询师大联盟</SPAN><SPAN style="COLOR: #0033cc; FONT-SIZE: 9pt"> <SPAN lang=EN-US><A href="http://www.chinasac.com/" target="_blank" >www.chinasac.com</A><BR> </SPAN></SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中路咨询网</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"> <A href="http://www.21zlc.com/" target="_blank" >www.21zlc.com</A><BR> </SPAN><SPAN style="COLOR: #0033cc; FONT-FAMILY: 宋体; FONT-SIZE: 9pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">中国观点网</SPAN><SPAN lang=EN-US style="COLOR: #0033cc; FONT-SIZE: 9pt"> <A href="http://www.chinathesis.com/" target="_blank" >www.chinathesis.com</A> </SPAN>
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