中国牛仔裤消费习惯和观念调查报告
newyear.asp?ID=18450<BR>PPS格式文件.内容:
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<DIV style="mso-line-spacing: '100 20 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1"><FONT size=1><SPAN style="FONT-SIZE: 133%; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312; mso-fareast-font-family: 仿宋_GB2312; mso-hansi-font-family: 'Times New Roman'">明略市场笄（上海）有限公司对上海、北京、南</SPAN><SPAN style="FONT-SIZE: 133%; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312; mso-fareast-font-family: 仿宋_GB2312; mso-hansi-font-family: 'Times New Roman'">京、广州、杭州、温州、深圳、武汉、重庆9大</SPAN><SPAN style="FONT-SIZE: 133%; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312; mso-fareast-font-family: 仿宋_GB2312; mso-hansi-font-family: 'Times New Roman'">中国主要时尚城市就目前牛仔裤的消费及市场</SPAN><SPAN style="FONT-SIZE: 133%; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312; mso-fareast-font-family: 仿宋_GB2312; mso-hansi-font-family: 'Times New Roman'">情况进行了一系列的深入调查。调查采用了街</SPAN><SPAN style="FONT-SIZE: 133%; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312; mso-fareast-font-family: 仿宋_GB2312; mso-hansi-font-family: 'Times New Roman'">头拦访的方式，这次调查的主要对象是2605名</SPAN><SPAN style="FONT-SIZE: 133%; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312; mso-fareast-font-family: 仿宋_GB2312; mso-hansi-font-family: 'Times New Roman'">15</SPAN><SPAN style="FONT-SIZE: 133%; FONT-FAMILY: 'Times New Roman'; mso-ascii-font-family: 仿宋_GB2312; mso-fareast-font-family: 仿宋_GB2312; mso-hansi-font-family: 'Times New Roman'">—</SPAN><SPAN style="FONT-SIZE: 133%; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312; mso-fareast-font-family: 仿宋_GB2312; mso-hansi-font-family: 'Times New Roman'">35岁的中青年消费者，数据置信度为95%。 </SPAN></FONT></DIV>
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<DIV style="mso-line-spacing: '100 20 0'; mso-margin-left-alt: 216; mso-char-wrap: 1; mso-kinsoku-overflow: 1"><FONT size=1><SPAN style="FONT-SIZE: 133%; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312; mso-fareast-font-family: 仿宋_GB2312; mso-hansi-font-family: 'Times New Roman'"> <SPAN style="FONT-SIZE: 183%; COLOR: #660066; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-hansi-font-family: 'Times New Roman'; mso-color-index: 3"><FONT size=6>
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<DIV class=O style="mso-margin-left-alt: 216" v:shape="_x0000_s2050"><b><SPAN style="FONT-SIZE: 133%; FONT-FAMILY: 华文行楷; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 华文行楷; mso-hansi-font-family: 'Times New Roman'"><FONT size=5>你是否经常穿着牛仔裤？</FONT></SPAN><SPAN style="DISPLAY: none; mso-special-format: lastCR"> </SPAN></b><SPAN style="DISPLAY: none; mso-special-format: lastCR"> </DIV>
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<DIV class=O style="mso-margin-left-alt: 216" v:shape="_x0000_s2050"><b><SPAN style="FONT-SIZE: 117%; FONT-FAMILY: 华文行楷; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 华文行楷; mso-hansi-font-family: 'Times New Roman'"><FONT size=5>你喜欢什么类型的牛仔裤？（多选）</FONT></SPAN></b></DIV>
<DIV class=O style="mso-margin-left-alt: 216" v:shape="_x0000_s2050"><SPAN style="FONT-SIZE: 117%; FONT-FAMILY: 华文行楷; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 华文行楷; mso-hansi-font-family: 'Times New Roman'"><b><SPAN style="FONT-SIZE: 117%; FONT-FAMILY: 华文行楷; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 华文行楷; mso-hansi-font-family: 'Times New Roman'"><FONT size=5>您购买牛仔裤时主要考虑哪些因素？（多选）</FONT></SPAN><SPAN style="DISPLAY: none; mso-special-format: lastCR"> </SPAN></b></SPAN></DIV>
<DIV class=O style="mso-margin-left-alt: 216" v:shape="_x0000_s2050"><SPAN style="FONT-SIZE: 117%; FONT-FAMILY: 华文行楷; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 华文行楷; mso-hansi-font-family: 'Times New Roman'"><SPAN style="DISPLAY: none; mso-special-format: lastCR"><b><SPAN style="FONT-SIZE: 133%; FONT-FAMILY: 华文行楷; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 华文行楷; mso-hansi-font-family: 'Times New Roman'"><FONT size=5>您常购买牛仔裤的地点？（多选）</FONT></SPAN><SPAN style="DISPLAY: none; mso-special-format: lastCR"> </SPAN></b></SPAN></SPAN></DIV>
<DIV class=O style="mso-margin-left-alt: 216" v:shape="_x0000_s2050"><SPAN style="FONT-SIZE: 117%; FONT-FAMILY: 华文行楷; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 华文行楷; mso-hansi-font-family: 'Times New Roman'"><SPAN style="DISPLAY: none; mso-special-format: lastCR"><b><SPAN style="DISPLAY: none; mso-special-format: lastCR"><FONT face=宋体 size=6>建议<BR>树立品牌形象、实施品牌战略<BR>凸显牛仔裤的个性化<BR>抓住青年人的时凋元素<BR>倡导新的消费观念，挖掘新的市场需求<BR></FONT></SPAN></b></SPAN></SPAN><SPAN style="DISPLAY: none; mso-special-format: lastCR"><b> </b></SPAN></DIV></SPAN></DIV></FONT></SPAN></DIV>
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[此贴子已经被作者于2004-2-6 10:50:23编辑过] 谢谢
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