[原创]两种商业模式的逻辑
<p class="MsoNormal" style="TEXT-INDENT: 131.25pt; mso-char-indent-count: 12.5"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">两种商业模式的逻辑</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">第一种商业模式：几百万保证金――放大成银行承兑汇票――</span> <span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">购进快速流通商品套现</span> <span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">在银行再放大资金</span> <span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">――</span> <span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">在承兑期内打新股――</span> <span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">赚钱</span> <span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">――</span> <span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">下一轮循环；</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">第二种商业模式：明确客户价值主张――设计盈利模式（收益模式，成本结构，利润模式，资源利用速度）――确定关键资源――设计关键流程――满足客户价值主张。</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">两种商业模式分析：</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">第一种商业模式特点：</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span lang="EN-US">1.</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">以资本作为商业模式的起点，终点依然是资本，不过，这时资本已经增值了；</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span lang="EN-US">2.</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">资本是能够增值的资本，商品成为资本增值的媒介，商品的价值被忽略了；</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span lang="EN-US">3.</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">能够保证闭环循环不断进行下去的关键因素是不在于企业自身，而在于外部银行；</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span lang="EN-US">4.</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">能够操纵闭环进行循环的关键资源在于人际关系资源。</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">第二种商业模式特点：</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span lang="EN-US">1.</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">起点是客户价值主张，终点依然是客户价值主张，最终满足客户的价值主张；</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span lang="EN-US">2.</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">资本增值是满足客户价值主张自然而来的结果；</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span lang="EN-US">3.</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">客户价值主张是实现资本增值的关键因素；</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 15.75pt; mso-char-indent-count: 1.5"><span lang="EN-US">4.</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">能否使循环进行下去在于企业自身资源与流程设计。</span></p>
<p class="MsoNormal" style="TEXT-INDENT: 10.5pt; mso-char-indent-count: 1.0"><span lang="EN-US"><span style="mso-spacerun: yes"> </span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">第一种商业模式是典型的中国的人思维逻辑，以投机心理用小量资本搏击市场，以“空手套白狼”之术，套取银行资本，然后再放大，再投资，循环不断。这种商业模式缺乏长远的利益支撑点，以自我为中心，把商业模式看成是纯粹的盈利模式，企业的关注点自然不会放在客户价值主张的表现形式即产品或服务上，一旦资金链断裂，整个循环瞬间崩溃。</span></p>
<p class="MsoNormal"><span lang="EN-US"><span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">第二种商业模式看似并没有资本增值的显现，但明确客户价值主张，正是带来资本增值唯一来源，把企业的关注点放在是否能够满足客户的价值主张，自然，企业会关注自身的资源及如何利用自身的资源去实现客户的价值主张，满足了客户的价值主张，资本增值就是自然的结果。</span></p>
<p class="MsoNormal"><span lang="EN-US"><span style="mso-spacerun: yes"> </span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">中国企业的速生速死，一个是不明白自己的商业模式，另一个是选错了商业模式。</span></p>
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