[原创]2010商业模式心得
<p class="MsoNormal" style="TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">《</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt">2010</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">商业模式》是德国</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt">SAP</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">的</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt">CEO</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">的一本著作，是针对全球化、专业化、个性化、流水化等商业环境趋势提出的商业模式优化方案。笔者从事</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt">10</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">多年的信息化经历，认识到</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt">IT</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">对业务的商业价值的高阶是优化商业模式，也就是一个战略的落地过程，从而构建企业核心竞争优势。本书恰恰是从这个角度，剖析了</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt">IT</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">对商业模式的价值点。因此，本书是信息化从业者，特别是高阶从业人员，立志做“货真价实”的</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt">CIO</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">的参考书之一。当然，对于</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt">IT</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">经理来说，本书不能带来任何技术上的兴奋，如果抱着技术精进的角度，难免要失望！</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">信息化是全球化的推动力之一，也是企业赢得竞争优势的有效手段。信息化不仅仅带来了高新产品和服务，而且深深地影响了全球数十亿人的生产和生活方式。企业通过</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt">ERP</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">系统和客户关系管理系统，实现对业务经营和市场客户的<b style="mso-bidi-font-weight: normal">实时</b>管理，透明化，实现标准化的流程对接和管控集成，实现企业的快速客户反应，敏捷供应链。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">《</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt">2010</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">商业模式》揭示了以客户而不是以企业自身为出发点，以一整套的服务与解决方案而不是单纯的产品来满足消费者的最终需求，提升客户价值，进一步革新商业模式。伴随而至的，是从以往区域性的综合企业转变为全球网络中的专业化企业，通过弹性信息架构和协作业务网络来加快转型速度，赢得竞争优势。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">对一个企业来说，最重要的、最本质的创新不是来自产品，也不是来自服务，而是商业模式创新。商业模式已经取代了传统的产品成为企业竞争优势的驱动力，尤其是从提供产品向提供解决客户问题的增值服务转型的商业模式。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">商业模式创新是一个过程，特别是再急剧变革的时代。商业模式创新的理念和做法体现在：</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">其一：提高价值创造的效率。从另外一个方面来说，就是降低了价值创造中的消耗和成本。其二：为更多的客户创造更多的价值。通过互联网等网络技术，在全球化背景下，更多客户就意味着成倍提高营业收入。其三：创造更加精准的价值来符合客户的需求。其四：信息化技术的应用。在基础层面，信息化用于效率提升；在高级阶段，在于企业全局方面发挥基础性作用，并为企业发展和转型提供有效支撑。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">围绕创新理念，具体内容从以下几个方面展开：公司价值来源于客户价值、客户价值来源于客户流程、更多的客户和为客户创造更多价值、超越商品化的创新和个性化、无声贸易、战略导向管理、重新设计价值链、向弹性信息架构转型、转型速度、</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt">IT</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin">创造的价值等。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt"><o:p></o:p></span></p>
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