[原创]霸王男士洗发水 以专业搅动男性市场
<p style="TEXT-ALIGN: left; TEXT-INDENT: 28pt; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"11.95pt; mso-para-margin-left: 1.14gd; mso-char-indent-count: 2.0; mso-layout-grid-align: none" class="MsoNormal" align="left"><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">【前述】最近日化洗护行业掀起了一股男士洗护旋风，尤其以霸王男士高调上市，并借势成龙贺岁新片《大兵小将》大玩文化营销！这是继清扬男士与海飞丝男士之后的又一股男士旋风，国产品牌的加入，标示着男性洗护市场正式开始启动。</span></p><p style="TEXT-ALIGN: left; TEXT-INDENT: 28pt; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"11.95pt; mso-para-margin-left: 1.14gd; mso-char-indent-count: 2.0; mso-layout-grid-align: none" class="MsoNormal" align="left"><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN"></span> </p>
<p style="TEXT-ALIGN: left; TEXT-INDENT: 28pt; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"11.95pt; mso-para-margin-left: 1.14gd; mso-char-indent-count: 2.0; mso-layout-grid-align: none" class="MsoNormal" align="left"><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">长期以来，人们对于男性魅力的普遍审美观就是硬朗、不拘小节，造成普遍男性都对个人的</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">“</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">形象工程</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">”</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">漠不关心。然而随着社会的发展，不修边幅已经不符合现代的审美观，作为一个魅力男士，其实更应该注重个人的外表形象。特别是对于都市职业男士来说，优秀的个人形象往往能为其带来更好的职场人际关系、工作机遇和晋升机会；所以，越来越多的男性开始关注自己的形象。由于男士个人护理意识的觉醒，越来越多的男性加入到个人护理消费中来，而对于商家而言，男性日化品市场就像一个有待开发的金矿，蕴藏着无限商机，其中男性洗发水市场的竞争最为激烈。<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></p>
<p style="TEXT-ALIGN: left; TEXT-INDENT: 28pt; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"11.95pt; mso-para-margin-left: 1.14gd; mso-char-indent-count: 2.0; mso-layout-grid-align: none" class="MsoNormal" align="left"><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">随着一片哄抢之声，一众国际知名品牌纷纷加入这场男性洗发水的市场战役中，而作为本土品牌的代表-霸王亦顺势推出了霸王男士系列洗发水，此举正是霸王对于男性洗发水市场发起的一轮强而有力的冲击。据了解，霸王男士系列洗发水源于中药世家的霸王国际科研中心历经多年精心研制，是目前市场首款针对男士头发问题研发的专业中药洗护发产品，一系列6款产品全部采用多款名贵中草药研制，与霸王</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">“</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">中药世家</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">”</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">一脉相承，一如既往的延续了传统中国中草药精髓，以专业的中草药护理，从而展现男人成熟、优雅、自信品位的一面。<o:p></o:p></span></p>
<p style="TEXT-ALIGN: left; TEXT-INDENT: 28pt; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"11.95pt; mso-para-margin-left: 1.14gd; mso-char-indent-count: 2.0; mso-layout-grid-align: none" class="MsoNormal" align="left"><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">数年前，霸王跳出传统日化品的固有固有模式，独辟</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">“</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">中药养发</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">”</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">的蹊径，致力于中草药洗护发产品的研发，开创了一条既传统又新颖的发展道路；而事实也证明，霸王</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">“</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">中药养发</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">”</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">的市场切入点是成功的；凭借</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">“</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">中药养发</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">”</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">的差异化品牌策略，霸王逐渐形成了自身独有的强大品牌竞争了，成为中药洗发水场的</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">“</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">霸王</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">”</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">。<span style="mso-spacerun: yes"> </span><o:p></o:p></span></p>
<p style="TEXT-ALIGN: left; TEXT-INDENT: 28pt; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"11.95pt; mso-para-margin-left: 1.14gd; mso-char-indent-count: 2.0; mso-layout-grid-align: none" class="MsoNormal" align="left"><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">可以说，霸王男士洗发系列上市之强势，与霸王个性鲜明且差异化的品牌核心价值-</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">“</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">中药养发</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">”</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">有着承前启后的关系；中药作为中国的国粹，其安全、健康、温和、绿色的特性备受大众推崇，中草药养发在中国有着几千年的历史，霸王的</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">“</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">中药养发</span><span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN; mso-ascii-font-family: 宋体"><font face="Times New="New"Roman">”</font></span><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">把传统中药文化融入了现代洗发产品中，突出祖传秘方与现代科技的结合，给消费者带来了全新中药养发的理念，而霸王男士则是在原来霸王洗发水的基础上再进行专业细分，将力量更集中在男性洗发的细分领域里，无疑将会引领新一轮的中药养发潮流。<o:p></o:p></span></p>
<p style="TEXT-ALIGN: left; TEXT-INDENT: 28pt; MARGIN: 0cm="0cm"0cm="0cm"0pt="0pt"11.95pt; mso-para-margin-left: 1.14gd; mso-char-indent-count: 2.0; mso-layout-grid-align: none" class="MsoNormal" align="left"><span style="FONT-FAMILY: 宋体; COLOR: black; FONT-SIZE: 14pt; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ansi-language: ZH-CN">据行业相关人士称，2010年我国男性化妆品最少有40亿元的市场，未来5年更将以每年96%的速度递增，意味着霸王男士洗发水将在未来拥有广阔的市场空间，但是否就能够在市场上能与各大外资品牌分庭抗礼呢?不过，至少在目前来说，这个系列的推出，精准的锁定了男性市场，机会还是很大的。<o:p></o:p></span></p>
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