孙行健：精通世界500强采购之道的营销专家
<div class="articalContent"><p style="TEXT-INDENT: 25.75pt; TEXT-ALIGN: center; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="center"><b style="mso-bidi-font-weight: normal"><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">孙行健：精通世界<span lang="EN-US" XML:LANG="EN-US">500</span>强采购之道的营销专家</span></b></p>
<p style="TEXT-INDENT: 18pt; TEXT-ALIGN: center; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="center"><b style="mso-bidi-font-weight: normal"><span lang="EN-US" style="COLOR: blue; FONT-FAMILY: 宋体; TEXT-DECORATION: underline; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"><span style="COLOR: #6d5887"><span lang="EN-US" XML:LANG="EN-US"><span lang="EN-US" XML:LANG="EN-US">作者：营销讲师_</span></span><span lang="EN-US" XML:LANG="EN-US"><span lang="EN-US" XML:LANG="EN-US">孙行健</span></span></span></span></b></p>
<p style="TEXT-INDENT: 18pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"> <wbr></p>
<p style="TEXT-INDENT: 18pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">孙行健，何许人也？前华为营销老将，世界<span lang="EN-US" XML:LANG="EN-US">500</span>强高阶经理人是也。</span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"> <wbr></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">毕业于<span lang="EN-US" XML:LANG="EN-US">93</span>年，工学双学士，清华工商管理硕士，讲起来，算是朱镕基总理之门生。（朱老师曾任清华经济管理学院院长，政务之余并亲自授课）。</span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"> <wbr></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">湖南人，前承乡贤王船山、曾国藩、左宗棠之遗风，近有人杰毛泽东、刘少奇、彭德怀之影响。鄙人幼好兵法，少迷经史，曾叹息不生于战乱之时，无登高振臂、一呼万应之机会。然，退而求其次，无缘战时将兵，何妨商场斗法，于是改学商科，师从朱总理门下。</span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"> <wbr></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">清华校训，不尚狂言，只重实干。就止打住，说点实在的罢<span lang="EN-US" XML:LANG="EN-US">----</span></span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"> <wbr></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">毕业进入外企，世界30强霍尼韦尔是也，四年时间成为最年轻的大陆经理，惜乎当年外企之歧视大陆才俊，至今刻骨铭心。然，感谢培养，我得以成为当年中国第一批<span lang="EN-US" XML:LANG="EN-US">ISO</span>注册外审员，工作之中审阅企业数百，对管理体系与标准了然于心。</span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"> <wbr></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt" XML:LANG="EN-US">97</span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">年华为推进管理正规化，引入外企精英<span lang="EN-US" XML:LANG="EN-US">50</span>名。我抱着为民族通讯产业尽自己一份力之梦想，作为<span lang="EN-US" XML:LANG="EN-US">50</span>名外企职业经理之一，进入华为，担任管理工程部流程优化处处长，主抓管理体系建设。不久，华为管理体系一体化整改完毕，又获命组建华为投标管理办，为第一任办公室主任。（注：华为投标管理办组建于中国招投标法实施前两年，孙行健是中国第一批投标实战专家，华为投标管理部如今全球辖<span lang="EN-US" XML:LANG="EN-US">800</span>余人，华为营销额<span lang="EN-US" XML:LANG="EN-US">90%</span>通过投标完成，是<span style="COLOR: #6d5887">华为营销</span>之核心环节与核心竞争手段）。</span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">投标乃买卖双方博弈之集中体现，在我亲自担纲将中标率由<span lang="EN-US" XML:LANG="EN-US">5%</span>提高到近<span lang="EN-US" XML:LANG="EN-US">80%</span>的过程中，深感不懂采购之科学，难以精通营销之艺术。</span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"> <wbr></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt" XML:LANG="EN-US">2003</span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">年，为解心中之迷，重返外资职场，加盟飞利浦全球采购中心，任战略采购经理，主抓全球重大<span style="COLOR: #6d5887">商务谈判</span>、<span style="COLOR: #6d5887">战略采购</span>。四年后，任美资百得小家电亚太区董事总经理。自离开华为，我深研世界<span lang="EN-US" XML:LANG="EN-US">500</span>强采购之道，并得以著名于联合国贸发委（<span lang="EN-US" XML:LANG="EN-US">ITC</span>）之采购专家之列。</span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"> <wbr></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">初，当年华为营销战友刘祖轲，如今南方略营销咨询机构总经理，已是营销咨询界之执牛耳者，力邀我重返营销沙场。自此，我名列著名营销咨询机构南方略之高级合伙人，在研判南方略<span lang="EN-US" XML:LANG="EN-US">400</span>余家行业客户，定夺复杂之商战难题之中，顿生酣畅淋漓之感。<span lang="EN-US" XML:LANG="EN-US">----</span>人生得以耗尽精神之智力、燃尽躯体之激情，快哉快哉！</span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"> <wbr></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">于是，担任南方略工业品营销事业部总经理，亲自辅导上市公司湖南科力远、<span style="COLOR: #6d5887">诺普信</span>、电力设备隐形冠军<span style="COLOR: #6d5887">白云电器</span>等公司，成为南方略之经典战例，出品获客户99分之高度认同。并获公司金牌讲师、大师级营销专家光荣称号。</span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"> <wbr></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">感谢培养我成职业经理的霍尼韦尔，感谢给我激情燃烧岁月的华为，感谢让我从容深研世界500强采购之道的飞利浦，感谢信任我、委我以重任然后又允我追逐自己梦想的美资百得（<span lang="EN-US" XML:LANG="EN-US">Black&Deck</span>）。最后感谢我的战斗俱乐部，这里是堪尽余生之沙场<span lang="EN-US" XML:LANG="EN-US">---</span>南方略营销顾问机构。</span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="left"><span lang="EN-US" style="COLOR: blue; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"> <wbr></span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: center; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="center"><span lang="EN-US" style="COLOR: #993300; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"><</span><span style="COLOR: #993300; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">完<span lang="EN-US" XML:LANG="EN-US">></span></span></p>
<p style="TEXT-INDENT: 17.95pt; TEXT-ALIGN: center; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 1.71; mso-pagination: widow-orphan" align="center"><span style="COLOR: #993300; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">孙行健小传：营销讲师、华为老将，电话<span lang="EN-US" XML:LANG="EN-US">13286661298</span>愿交良朋</span><span style="COLOR: #993300; FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" roman?? new="new" ?Times mso-hansi-font-family: roman?; new?>。</span></p></div> <p>一个字：强</p>
<p>两个字：高手</p>
<p>三个字：佩服你</p>
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