[原创]香雪.798圣诞狂欢夜，面包也能煽情(二)
<p class="MsoNormal" style="BACKGROUND: #f8f8f8; MARGIN: 15.6pt 0cm; LINE-HEIGHT: 17pt; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm; mso-pagination: widow-orphan; mso-line-height-rule: exactly" align="left"><span style="FONT-SIZE: 12px"><font color="#000000"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-hansi-font-family: 'times new="new"roman'"><span><span><strong>面包的个性<?XML:NAMESPACE PREFIX = O /><o:P></o:P></strong></span></span></span></font></span></p><p class="MsoNormal" style="BACKGROUND: #f8f8f8; MARGIN: 15.6pt 0cm; LINE-HEIGHT: 17pt; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm; mso-pagination: widow-orphan; mso-line-height-rule: exactly" align="left"><span style="FONT-SIZE: 12px"><font color="#000000"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-hansi-font-family: 'times new="new"roman'"><span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">香雪面包作为中粮集团与日本丰田通商全力打造的一款高端面包品牌，拥有丰富的国际文化背景和本土内涵，从商业理念、执行标准、技术团队到终端运作，无处不体现着香雪面包时尚、浪漫、品味的个性。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: #575757; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:P></o:P></span></span></span></font></span></p>
<p class="MsoNormal" style="BACKGROUND: #f8f8f8; MARGIN: 15.6pt 0cm; LINE-HEIGHT: 17pt; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm; mso-pagination: widow-orphan; mso-line-height-rule: exactly" align="left"><span style="FONT-SIZE: 12px"><font color="#000000"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-hansi-font-family: 'times new="new"roman'"><span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">但这一个性在之前几乎是“养在深闺人未识”，来自西方的圣诞节已经慢慢的成为了中国各城市的节日，也是广大中青年人关注的日子，但是在中国它代表的更多的是浪漫与品味。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: #575757; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:P></o:P></span></span></span></font></span></p>
<p class="MsoNormal" style="BACKGROUND: #f8f8f8; MARGIN: 15.6pt 0cm; LINE-HEIGHT: 17pt; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm; mso-pagination: widow-orphan; mso-line-height-rule: exactly" align="left"><span style="FONT-SIZE: 12px"><font color="#000000"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-hansi-font-family: 'times new="new"roman'"><span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-font-kerning: 0pt"><font face="Times New="New"Roman">798</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">是北京著名的以当代艺术为特色的艺术区，有</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-font-kerning: 0pt"><font face="Times New="New"Roman">300</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">多家文化机构，是中国当代重要的艺术集散地，其代表了时尚和文化品位。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: #575757; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:P></o:P></span></span></span></font></span></p>
<p class="MsoNormal" style="BACKGROUND: #f8f8f8; MARGIN: 15.6pt 0cm; LINE-HEIGHT: 17pt; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm; mso-pagination: widow-orphan; mso-line-height-rule: exactly" align="left"><span style="FONT-SIZE: 12px"><font color="#000000"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-hansi-font-family: 'times new="new"roman'"><span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">圣诞节、</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-font-kerning: 0pt"><font face="Times New="New"Roman">798</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">、香雪狂欢夜，浑然天成！</span><font face="Times New="New"Roman"><span style="FONT-SIZE: 9pt; COLOR: black; mso-font-kerning: 0pt"> </span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: #575757; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:P></o:P></span></font></span></span></font></span></p>
<p class="MsoNormal" style="BACKGROUND: #f8f8f8; MARGIN: 15.6pt 0cm; LINE-HEIGHT: 17pt; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm; mso-pagination: widow-orphan; mso-line-height-rule: exactly" align="left"><span style="FONT-SIZE: 12px"><font color="#000000"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-hansi-font-family: 'times new="new"roman'"><span><span><strong>立体宣传环环相扣<o:P></o:P></strong></span></span></span></font></span></p>
<p class="MsoNormal" style="BACKGROUND: #f8f8f8; MARGIN: 15.6pt 0cm; LINE-HEIGHT: 17pt; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm; mso-pagination: widow-orphan; mso-line-height-rule: exactly" align="left"><span style="FONT-SIZE: 12px"><font color="#000000"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-hansi-font-family: 'times new="new"roman'"><span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">天智面包营销策划团队对本次活动设计了户外、网络进行空中传播，此外，还联合了北京的家乐福、易初莲花等</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-font-kerning: 0pt"><font face="Times New="New"Roman">30</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">多家连锁超市，进行地面推广活动，在活动中，消费者只要购买了一定数量的香雪面包产品即可领取奖品或者是一张“香雪</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-font-kerning: 0pt"><font face="Times New="New"Roman">.798</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">圣诞狂欢夜”活动门票，此外在各合作超市的门口及专柜都有</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-font-kerning: 0pt"><font face="Times New="New"Roman">DM</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">和专业人员进行促销传播。而</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-font-kerning: 0pt"><font face="Times New="New"Roman">12</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">月</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-font-kerning: 0pt"><font face="Times New="New"Roman">24</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">香雪</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-font-kerning: 0pt"><font face="Times New="New"Roman">.798</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: 'times new="new"roman'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-hansi-font-family: 'times new="new"roman'">圣诞狂欢夜活动是整个系列活动的高潮也是终点，整个策划活动环环相扣，对香雪品牌进行了立体的传播。</span></span></span></font></span></p>
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