[原创]天宏面业，挂面营销附加值的神话 （四）
<p class="MsoNormal" style="MARGIN: 12pt="12pt"0cm; LINE-HEIGHT: 17pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-line-height-rule: exactly; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm" align="left"><font size="3"><font color="#000000"><span style="FONT-SIZE: 12px"><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.5pt; mso-ascii-font-family: 'times new="new"roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-hansi-font-family: 'times new="new"roman'">为了更好迎合消费者的心理，天智挂面营销策划团队对包装形式、包装规格、价格范围都作了统一安排。如龙须面、原味面走低端，就采用传统的铜版式包装盒；绿豆面、早餐面、荞麦面、长寿面采用中端的塑料包装；高端的薄云面和雨丝面就用精致的礼品盒装。</span></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: #222222; FONT-FAMILY: 宋体; LETTER-SPACING: 0.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><?XML:NAMESPACE PREFIX = O /><o:P></o:P></span></font></font></p><p class="MsoNormal" style="MARGIN: 12pt="12pt"0cm; LINE-HEIGHT: 17pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-line-height-rule: exactly; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm" align="left"><font size="3"><font color="#000000"><span style="FONT-SIZE: 12px"><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.5pt; mso-ascii-font-family: 'times new="new"roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-hansi-font-family: 'times new="new"roman'">万事俱备，只欠东风！当天宏挂面营销上市全面启动之时，天宏的一位销售经理拿着改版后的挂面包装，再次出现在一位久未谈妥的经销商面前之时，经销商开口就认为这个比老产品高一个档次，并以高于天宏老产品</span><span lang="EN-US" style="COLOR: black; LETTER-SPACING: 0.5pt; mso-font-kerning: 0pt"><font face="Times New="New"Roman">0.3</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.5pt; mso-ascii-font-family: 'times new="new"roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-hansi-font-family: 'times new="new"roman'">元的价格签下</span><span lang="EN-US" style="COLOR: black; LETTER-SPACING: 0.5pt; mso-font-kerning: 0pt"><font face="Times New="New"Roman">30</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.5pt; mso-ascii-font-family: 'times new="new"roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-hansi-font-family: 'times new="new"roman'">万订单。</span></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: #222222; FONT-FAMILY: 宋体; LETTER-SPACING: 0.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><o:P></o:P></span></font></font></p>
<p class="MsoNormal" style="MARGIN: 12pt="12pt"0cm; LINE-HEIGHT: 17pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-line-height-rule: exactly; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm" align="left"><font size="3"><font color="#000000"><span style="FONT-SIZE: 12px"><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.5pt; mso-ascii-font-family: 'times new="new"roman'; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-hansi-font-family: 'times new="new"roman'">这是天宏乃至天智挂面营销策划团队都不曾想到的成功，天宏的挂面营销故事依然在进行中</span><span lang="EN-US" style="COLOR: black; LETTER-SPACING: 0.5pt; mso-font-kerning: 0pt"><font face="Times New="New"Roman">......</font></span></span></font><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: #222222; FONT-FAMILY: 宋体; LETTER-SPACING: 0.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><o:P></o:P></span></font></p>
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