闲谈SNS营销
<span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: 宋体, sans-serif; font-size: 14px; line-height: 21px; "><p class="MsoNormal" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-indent: 21pt; "><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">SNS</span></span><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">商品和实体社会的产品有很多共同点也存在很多异同点</span></span><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">，无论虚拟还是实体，产品的营销从来都是以顾客的需求为导向的，<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>产品亦然。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><o:p style="line-height: 20px; font-size: 14px; "></o:p></span></span></p><p class="MsoNormal" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-indent: 21pt; "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">随着消费者心理的日趋成熟和经济能力的变化，消费模式和诉求也随之发生变化。在现在消费者购买行为中，品牌的影响力和信任度是非常重要的。受文化、心理等因素的影响，人和人之间容易产生模仿、类同、比较等行为。此时，产品的品牌选择就成为了购买行为中一个重要条件。当消费者根据自己的需要、价值观以及生活方式来选择相应的品牌时，品牌会使消费者产生一种品牌代表了自己的感觉。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><o:p style="line-height: 20px; font-size: 14px; "></o:p></span></span></p><p class="MsoNormal" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-indent: 21pt; "><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">马斯洛认为，人的一切行为都是由需要引起的，而需要又是分层次的。人的需要分为五个层次，从低到高为生理的、安全的、爱与归属的、尊重的和自我实现的需要。以上五种需要既是相互联系又是层层递进的。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><o:p style="line-height: 20px; font-size: 14px; "></o:p></span></span></span></p><p class="MsoNormal" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-indent: 21pt; "><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">SNS</span></span><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">作为真实的社会生活的数字表达方式，每个人的人际关系、社会网络与信息传递在上面能够得到真实的再现。作为社会人，需要的是被人关注，希望能即时了解好友和关注者的生活动态，并把自己喜欢的东西分享给朋友，进行多角度的个人展示。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>服务由多种网民需求的互联网基本服务组成<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">---</span>日志、音乐、相册、投票、礼物、收藏、微博客、商城、新闻、问答、分享、任务、换物、游戏等等，这些服务本身已经完善，每个服务都可能拥有其独立的忠诚用户群体。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>的核心是人的关系链接与互动，原本独立的各种网络服务在人际关系链上展现出全新的生命活力。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><o:p style="line-height: 20px; font-size: 14px; "></o:p></span></span></span></p><p class="MsoNormal" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-indent: 21pt; "><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">SNS</span></span><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">和传统商品一样，也需要建立起自己的品牌，并通过打造品牌的</span></span><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">知名度、认知度、联想度、忠诚度等建立<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>的影响力，使用户产生心理上的归属感和心理认同，使用户觉得使用<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>产品是一种身份的标识，让用户的自我形象与<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>品牌形象产生一种心理上的一致感。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><o:p style="line-height: 20px; font-size: 14px; "></o:p></span></span></p><p class="MsoNormal" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-indent: 21pt; "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">用户一旦认可了一种<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>品牌，并把自己的社会关系网络映射到<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>，在上面进行自己的社交人脉维护扩展和开展网络生活，并整体体验良好，如果不是发生特别事件，通常不会轻易转移自己的社会关系网络到另一个品牌。当然，一个人可能会同时拥有多个<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>账号，但这并不影响其忠诚度。人们通常依赖于习惯，如同你在一个城市生活生活<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">2-3</span>年，建立起来自己的人脉，再转到另外一个城市，你就需要重新建立人脉网络。原来的人脉虽然依旧存在，但由于他们的生活习惯和他们自己的社交圈，他们不会随同你一起转移，因为这里面会涉及到一个人脉的转移成本问题。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><o:p style="line-height: 20px; font-size: 14px; "></o:p></span></span></p><p class="MsoNormal" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-indent: 21pt; "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">在<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>里，由人影响人，人链接人，人传播人，人与人互动，人是<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>核心，人际关系是<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>的动脉。只有人而没有活跃的人人互动，<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>只是一潭死水。人际关系的建立通常由同学、同事、同乡、同好、同宗、同楼、同社区、同城、同异性好友等构建，亦可能有同一本书、同一首歌、同一种心情、同一种身高、同一个优缺点、同一种理想、以及同病相怜等各种相同性构成。有一句话这么说，找到属于你的同类。人因相同变得亲近从而建立了友好关系，这些关系的建立在<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>网络里更突显其得天独厚的优势。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><o:p style="line-height: 20px; font-size: 14px; "></o:p></span></span></p><p class="MsoNormal" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-indent: 21pt; "><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">社会的本质是人，<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>的本质也是人，了解人的需求，做好人的服务，就等于做好了<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>。对于一个社会化网络而言，与其对应真实社会本体的技术、文化、管理、制度等构成是一致的。没有了这些硬件，数以千万的推广也只是镜花水月。如同一个城市大力发展旅游业，游客因其宣传的美好而趋之若鹜，但其景点处处敲诈、处处陷阱、服务低下，大概不会有人再去第二次，产生的恶劣影响在相当长时间内会是其最大的硬伤，即便努力修复也很难挽回游客的信任。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><o:p style="line-height: 20px; font-size: 14px; "></o:p></span></span></span></p><p class="MsoNormal" align="left" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-align: left; "><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; "><span style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "> </span>SNS</span></span><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">依靠什么盈利？虽然<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>是作为一个虚拟型社会存在，但其结构类同于真实社会，承载了人们的生活、交流、交友、交易、娱乐等社会性行为。人是其主体，人与人之间可以产生交易，个人与团体之间，个人<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">-</span>团体<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">-</span>商家三者之间也可以相互产生交易。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>追求是共赢，而非零和。过去的单向型收费模式在现阶段的生存空间将越来越小<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">—</span>比如广告、会员费以及企业商家注册及服务费用（<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">B2C</span>、<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">C2C</span>中较常用）。需要我们探索一种全新的盈利模式。任何交易都是在人与人之间的互动中产生，销售的可以是实体产品、虚拟产品、也可以是服务，利润是由交易完成的差价而产生，不过这些交易对于社会的整体平台而言并不产生利润。社会本身并不生产任何资料，维持社会运转的一个很大收益来自于税收。通常，税收并非来自自愿原则，而是一种强制性行为。但是，在<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>的虚拟社会中，交易不可能产生税收这个收益点。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><o:p style="line-height: 20px; font-size: 14px; "></o:p></span></span></span></p><p class="MsoNormal" align="left" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-align: left; "><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; "><span style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "> </span></span></span><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">在互联网中，广告是一个比例最大的盈收来源，也是很多网站的生存根本。对大部分人来说面对网站上各种广告也许并不喜好，或许会产生厌烦情绪。作为社会媒体而言，广告也是<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>一个盈利支撑点，但不是其所有。这种盈利模式在<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>中正悄然变化，广告或许不再像传统意义上广告，它可能来自于好友个性签名的心情表白，它可能是你与大家都共同喜爱的活动、话题、电影、音乐、书籍、卡片、游戏、卡通人物。或者你的好友本身就是广告。它或许无处不在，或许正悄然潜入并完美的配合你的照片、日志、心情等进行恰到好处的展示。在我们身边，每一个人都可能是病毒携带者，每一个人也可能是广告传播者。或许，未来广告就是内容、广告就是生活。<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><o:p style="line-height: 20px; font-size: 14px; "></o:p></span></span></span></p><p class="MsoNormal" align="left" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-align: left; "><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; "><span style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "> </span></span></span><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">如果作为一个垂直型<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>网站，或者区域型、专业型、、门户配套型<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>网站，其盈利点比如活动嵌入、在线广告、商品销售、商业联盟、无线增值、搜索竞拍、付费推荐、游戏装备、道具、会员费、虚拟形象、虚拟货币、空间装扮等方式都是各有所长并为大多数网站采用其效果也是可以显见的。</span></span><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(34, 34, 34); ">盈利并没有一种固定模式，只有成功和不成功之分。现实网络中存在各种各样的盈利模式以及若干盈利模式的组合。</span></span><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">在<span lang="EN-US" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">SNS</span>中，</span></span><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">虚拟产品和实体产品可以互为补充，互相影响。虚拟和虚拟之间，实体和实体之间也可以互补。你中有我我中有你，相互嵌入式销售。<o:p style="line-height: 20px; font-size: 14px; "></o:p></span></p><p class="MsoNormal" align="left" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-align: left; "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; "><span class="Apple-tab-span" style="white-space: pre; "> </span>看到这里，或许你有疑问，我写SNS营销却一直没有谈营销的具体的方法。其实，相关的技巧和方法太多的杂志、书籍、博客都有涉及，人们长于模仿却不长于思考，长于拿来主义却不长于结合实际。从来，别人的方法<span class="Apple-style-span" style="font-family: 宋体, sans-serif; line-height: 21px; "><span class="Apple-style-span" style="font-family: 微软雅黑, sans-serif; line-height: 22px; ">只是用来借鉴的，需要的还是自己的角度看待 自己的问题。</span></span></span></p><p class="MsoNormal" style="line-height: 22px; font-size: 14px; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); text-indent: 21pt; "><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: black; ">最好的服务是最好的营销，这是作为每个营销人都应该执守的。当然，服务只是营销中的一个重要环节，在营销中，还应该采用多种手法以期达到更好的营销效果。比如：</span></span><span class="apple-style-span" style="line-height: 22px; font-size: 14px; font-family: Arial, Helvetica, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); "><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">事件营销；巧用名人，善打名人牌；善用策略联盟，借力打力</span></span><span style="line-height: 22px; font-size: 14px; font-family: 微软雅黑, sans-serif; font-style: inherit; font-weight: inherit; margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; outline-color: invert; outline-style: none; outline-width: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(51, 51, 51); ">等都是不错的营销技巧。</span></p></span> 个人使用SNS用以建立人脉并维护自己的个人际关系，商家使用则是用来营销产品或服务，都可以弥补现实生活中由于距离产生的缺陷，实在是一件互惠互利的好事。 楼主说的不错，具体的广告手段其实是需要具体的产品，不同的目标人群及其他因素决定的 SNS营销面各的受众有局限性 好东西 价值一般不外现 分析得有些道理，但还不够透彻感觉~回复：（午夜莲花）好东西 价值一般不外现
<div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>午夜莲花</i>在2009-11-26 9:26:05的发言：</b><br/>好东西 价值一般不外现</div><p>请多指导。
回复：（hgdmba123）分析得有些道理，但还不够透彻感觉~
<div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>hgdmba123</i>的发言：</b><br/>分析得有些道理，但还不够透彻感觉~</div><p><br/><br/>请您多指正。[此贴子已经被作者于2009-11-29 12:30:00编辑过] <p>路过，帮顶一下！我服务于sns网站公司.布袋网<a href="http://www.budai.me">http://www.budai.me</a></p> <p>分析得有些道理，但还不够透彻感觉~</p>
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