如何提高营销电子邮件的打开率?
<h3 style="MARGIN-TOP: 13pt; MARGIN-LEFT: 13pt; MARGIN-RIGHT: 13pt" 0cm? 13pt?><span style="FONT-SIZE: 18pt"><font size="4"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">如何提高营销电子邮件的打开率</span><span lang="EN-US" style="FONT-FAMILY: ">?</span></font></span></h3><p class="MsoNormal" style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" align="left" 0cm? widow-orphan? mso-pagination: auto; mso-margin-bottom-alt: mso-margin-top-alt: left; TEXT-ALIGN: 18pt; LINE-HEIGHT: 0pt; 0cm="0cm"><span style="FONT-SIZE: 12pt"><font size="4"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">面对数以万计的电子邮件用户</span><span lang="EN-US" style="FONT-FAMILY: ">,</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">用什么样的标题才能打动千万人的心</span><span lang="EN-US" style="FONT-FAMILY: ">, </span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">让大家砰然行动</span><span lang="EN-US" style="FONT-FAMILY: ">, </span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">点击鼠标打开邮件呢</span><span lang="EN-US" style="FONT-FAMILY: ">? </span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">下面的案例</span><span lang="EN-US" style="FONT-FAMILY: ">, </span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">直观明了地说明了解决方法</span><span lang="EN-US" style="FONT-FAMILY: ">. </span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">经过这样的标题</span><span lang="EN-US" style="FONT-FAMILY: ">A/B</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">测试</span><span lang="EN-US" style="FONT-FAMILY: ">, </span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">在大批量发送时</span><span lang="EN-US" style="FONT-FAMILY: ">,</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">选择效果好的标题进行发送</span><span lang="EN-US" style="FONT-FAMILY: ">,</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">即可收到事半功倍的效果</span><span lang="EN-US" style="FONT-FAMILY: ">.</span></font></span></p>
<p class="MsoNormal" style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" align="left" 0cm? widow-orphan? mso-pagination: auto; mso-margin-bottom-alt: mso-margin-top-alt: left; TEXT-ALIGN: 18pt; LINE-HEIGHT: 0pt; 0cm="0cm"><span lang="EN-US"><?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" /><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"><font size="4"><v:stroke joinstyle="miter"></v:stroke><v:formulas><v:f 0? lineDrawn? eqn="if linedrawn=" pixellinewidth="pixelLineWidth"></v:f><v:f 0? eqn="sum @0 1=" 1?></v:f><v:f 0? eqn="sum 0=" @1? 0="0"></v:f><v:f eqn="prod @2 1=" 1? 2?></v:f><v:f eqn="prod @3 21600=" pixelWidth? 21600?></v:f><v:f eqn="prod @3 21600=" 21600? pixelHeight?></v:f><v:f 0? eqn="sum @0 0=" 1?></v:f><v:f eqn="prod @6 1=" 1? 2?></v:f><v:f eqn="prod @7 21600=" pixelWidth? 21600?></v:f><v:f 0? eqn="sum @8 21600=" 21600?></v:f><v:f eqn="prod @7 21600=" 21600? pixelHeight?></v:f><v:f 0? eqn="sum @10 21600=" 21600?></v:f></v:formulas><v:path gradientshapeok="t" o:c o:extrusi></v:path><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:lock v:ext="edit" aspectratio="t"></o:lock></font></v:shapetype></span></p>
<p class="MsoNormal" style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" align="left" 0cm? mso-pagination: auto; mso-margin-bottom-alt: mso-margin-top-alt: left; TEXT-ALIGN: 18pt; LINE-HEIGHT: 0cm="0cm" 18.0pt? list="list" tab-stops: lfo1; level1="level1" l0="l0" mso-list: widow-orphan; -18pt; TEXT-INDENT: 0pt="0pt"><span lang="EN-US" style="mso-fareast-font-family: ''"><span style="FONT-FAMILY: ; mso-list: Ignore"><span lang="EN-US" style="mso-fareast-font-family: ''"><span style="FONT-FAMILY: ; mso-list: Ignore"><span lang="EN-US" style="mso-fareast-font-family: ''"><span style="FONT-FAMILY: ; mso-list: Ignore"><span lang="EN-US" style="mso-fareast-font-family: ''"><span style="FONT-FAMILY: ; mso-list: Ignore">
<p class="MsoNormal" style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" align="left" 0cm? mso-pagination: auto; mso-margin-bottom-alt: mso-margin-top-alt: left; TEXT-ALIGN: 18pt; LINE-HEIGHT: 0cm="0cm" 18.0pt? list="list" tab-stops: lfo1; level1="level1" l0="l0" mso-list: widow-orphan; -18pt; TEXT-INDENT: 0pt="0pt"><span lang="EN-US" style="mso-fareast-font-family: ''"><span style="FONT-FAMILY: ; mso-list: Ignore"><font size="4"><span style="FONT: 7pt="7pt"=" 12pt? FONT-SIZE: 7pt? =" ??? 7pt?> </span></span></span><span style="><span lang="EN-US" style="FONT-FAMILY: "></span></span></font></p><br/><font style="BACKGROUND-COLOR: #ffffff" face="Verdana"> (1)不过这个案例是针对电商自己会员发送的, 现在如果是外部数据库,一般不会有这么高的打开率和点击率.能有这个数字的1/4就算不错了.<br/> <br/> (2)而且这个是几年前的案例, 因此在标题上没有AD字样,那个时候电子邮件管理条例还没有颁布呢.<br/> <br/> (3)建议可以多测试几个标题. 不一定只测试2个.<br/> <br/> (4)正式发送时,一定要把已经测试过标题的用户从数据库提出,避免重复发送<br/> <br/> (5)同样的测试方法还可以测试邮件页面创意的设计,以提高电子邮件内容的点击率.</font></span></span></span></span></span></span></span></span></span></span></p>
页:
[1]