[转帖]1041营销王道之：社区营销细节决定你的成功率
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<p style="TEXT-ALIGN: center" align="center"><b style="mso-bidi-font-weight: normal"><span lang="EN-US" XML:LANG="EN-US">1024</span></b><b style="mso-bidi-font-weight: normal"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'">营销顾问：鲁海润</span><span lang="EN-US" XML:LANG="EN-US"> </span></b></p>
<p style="TEXT-INDENT: 27.1pt; TEXT-ALIGN: center; mso-char-indent-count: 2.57" align="center"><b style="mso-bidi-font-weight: normal"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"> <wbr></span></b></p>
<p style="TEXT-INDENT: 27.1pt; TEXT-ALIGN: center; mso-char-indent-count: 2.57" align="center"><b style="mso-bidi-font-weight: normal"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"> <wbr></span></b></p>
<p style="TEXT-INDENT: 31.5pt; mso-char-indent-count: 3.0"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">泰山不拒细壤，故能成其高；江海不择细流，故能就其深。福特大学毕业后，去一家汽车公司应聘。和他同去应聘的三个人都比他学历高，他觉得自己没有多大希望。但既来之，则安之。他敲门走进了董事长办公室，一进办公室，他发现门口地上有一张废纸，便随手捡起把它扔进了废纸篓里。然后才走到董事长办公桌前，说：“我是来应聘的福特”。董事长说：“很好！福特先生，你已经被我们录取了。”福特惊讶地说：“董事长，我觉得前几位都比我好，你怎么把我录用了？”董事长说：“福特先生，前面三位的确学历比你高，且仪表堂堂，但他们眼睛只能‘看见’大事，而看不见小事。你的眼睛能看见小事，我认为能看见小事的人，将来自然看到大事；一个只能‘看到’大事的人，他会忽略很多小事。他是不会成功的。所以，我才录用你。”……</span></p>
<p style="TEXT-INDENT: 27.1pt; mso-char-indent-count: 2.57"><b style="mso-bidi-font-weight: normal"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"> <wbr></span></b></p>
<p style="TEXT-INDENT: 27pt; mso-char-indent-count: 2.57"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">社区营销与福特故事大同小异，一定要注意细节，社区营销很重要的一点是软文的好坏，在做传播时应该注意如下细节：</span></p>
<p style="MARGIN-LEFT: 62.6pt; TEXT-INDENT: -20.6pt; mso-char-indent-count: -1.96; mso-para-margin-left: 4.0gd"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"> <wbr></span></p>
<p style="MARGIN-LEFT: 62.65pt; TEXT-INDENT: -20.65pt; mso-char-indent-count: -1.96; mso-para-margin-left: 4.0gd"><b style="mso-bidi-font-weight: normal"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"> <wbr></span></b></p>
<p style="MARGIN-LEFT: 0.05pt"><b style="mso-bidi-font-weight: normal"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">一：有一个暧昧的题目</span></b></p>
<p style="TEXT-INDENT: 27pt; mso-char-indent-count: 2.57"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">一个暧昧的题目就会让人想入非非，很容易就让人想歪，要给人一种犹抱琵琶半遮脸的感觉！这样就会激起人的好奇心，很自然的就会进入你的主题，看你的贴</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US">!</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">这样你的贴点击率就会高！当然，题目应当与内容相关。</span></p>
<p style="MARGIN-LEFT: 62.45pt; mso-para-margin-left: 5.95gd"><b style="mso-bidi-font-weight: normal"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"> <wbr></span></b></p>
<p style="TEXT-INDENT: 8.95pt; mso-char-indent-count: .85"><b style="mso-bidi-font-weight: normal"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">二：内容要有争议性</span></b></p>
<p style="TEXT-INDENT: 27pt; mso-char-indent-count: 2.57"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">内容没有争议性，人家都只是一看而过，很少会留下一言片语！所以内容要有争议性，如果你真的想不到有好争议性的主题，你不妨试下写一些关于男女方面的东东！情情爱爱方面的！这些内容的贴一般回贴率都较高的！</span></p>
<p style="TEXT-INDENT: 52.5pt; mso-char-indent-count: 5.0"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"> <wbr></span></p>
<p><b style="mso-bidi-font-weight: normal"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">三：贴近生活，不容太长。</span></b></p>
<p style="TEXT-INDENT: 27pt; mso-char-indent-count: 2.57"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">一般论坛中看贴的人都是没有耐性的！太长的贴，不管它有多大吸引力，都很少有人能够把它看完！</span></p>
<p style="TEXT-INDENT: 42pt; mso-char-indent-count: 4.0"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"> <wbr></span></p>
<p style="TEXT-INDENT: 42pt; mso-char-indent-count: 4.0"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"><span style="mso-spacerun: yes"> <wbr></span></span></p>
<p style="TEXT-INDENT: 17.9pt; mso-char-indent-count: 1.7"><b style="mso-bidi-font-weight: normal"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">四：广告语巧妙</span></b></p>
<p style="MARGIN-LEFT: 36.75pt; TEXT-INDENT: 5.25pt; mso-char-indent-count: .5; mso-para-margin-left: 3.5gd"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"> <wbr></span></p>
<p style="TEXT-INDENT: 35.9pt; mso-char-indent-count: 3.42"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">软文发表时不要一开始就发广告，这样的帖子很容易被当作广告贴删除，写软文时，尽可能回避一开始就提到令版主感冒的东西。</span></p>
<p style="MARGIN-LEFT: 36.75pt; TEXT-INDENT: 5.25pt; mso-char-indent-count: .5; mso-para-margin-left: 3.5gd"><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US"> <wbr></span></p>
<p style="MARGIN-LEFT: 62.6pt; TEXT-INDENT: -20.6pt; TEXT-ALIGN: center; mso-char-indent-count: -1.96; mso-para-margin-left: 4.0gd" align="center"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">（声明：此文为</span><span lang="EN-US" style="mso-bidi-font-size: 10.5pt" XML:LANG="EN-US">1024</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new="new"roman'; mso-hansi-font-family: 'Times new="new"roman'; mso-bidi-font-size: 10.5pt">营销顾问：鲁海润原创，转载请署名）</span></p></div><!-- -->
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