[转帖]Honda广告
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">本广告一共拍摄六百零五次，没有使用任何计算机绘图辅助，花费四天四夜在巴黎一个工作室拍摄而成。</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face=""><span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">东京总部的大头目们第一次看到</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">Cog</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">这段广告的反应是：很好啊</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">~</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">很聪明，现代的计算机技术真是不错。当他们知道这全是真的的时候，他们吓呆了。</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">
</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">世界上共有六台量产前的</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">New Accord</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">，这部广告用了两台。其中一台拆成了零件</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">─</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">广告用的完全都是真的车里的零件，为什么？</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">
</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">因为在经过无数次的失败以后他们卯起来要拍出最真实的影片。工作人员已经拍得快发疯了，最后有些人因为连续工作几天必须被</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">"</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">请</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">"</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">到旁边休息。</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">
</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">其它人也打起赌来猜那一段会出错。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face=""><span style="mso-spacerun: yes;"> </span>(Honda</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">的自动感应水的雨刷赢最多次</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">)</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">终于成功的第</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">606</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">次拍摄，结束时现在鸦雀无声，然后爆出了热烈的欢呼和声，以及四溅的香槟。这个游戏值多少钱？八十万台币如果你算那辆车，三亿台币如果你算整个行销计划。</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">
</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">其中一段是单一个吊着的雨刷在空中旋转移动，拍成功的那次是那一段唯一成功的一次。轮胎里放的是镙丝和镙帽，平衡之精细，连摄影组员走动时都得小心翼翼。</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">
</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">常常一个大一点的动作或是不小心轻推一下什么，就得重复好几小时的工作。拍到三四百，甚至第五百多次时，制作人开始称呼这些零件为「</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">our friends</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">，</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face=""> the arts</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">」</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">(</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">零件，我们的朋友们</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">)</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">。更有一些组员几天没睡后被其他人要求离较精细的部份远一点。当问及他花在这个广告的时间有多长时，广告导演尖声一笑，回答：「五年？还是八年了？」</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">广告用的这两台</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face=""> Accord</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">全世界仅有的六台中的两台，全是</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face=""> Honda</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">工程师手工打造的。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">(</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">可见当初拆掉一台时那些工程师多有心疼</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face="">)</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"><font face=""></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ˎ̥;"></span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span> </p>honda广告.rar ：down10_1013.asp?ID=119276<br/>
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