关于A校转变经营战略的几点设想
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">关于</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">A</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">校转变经营战略的几点设想</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 14pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.5pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">**</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">地区的民办教育机构发展至今，都或多或少地遇到了一些瓶颈问题，他们想再向往前跨越一步，可又苦于找不到合试的切入点，从而，一些基础较好者能够多维持几年，而稍差者便慢慢在市场上销声匿迹了。究其原因不外乎两点：</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 64pt; TEXT-INDENT: -36pt; mso-list: l1 level1 lfo1; tab-stops: list 64.0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-family: 宋体"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">一、<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">没有特色，致使其缺乏竞争力。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: "> <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: "><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">目前</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">**</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">地区的民办教育机构，大多是由以往的补习班形式开展起来的。当初出于生存考虑，只要可以吸引生源，不论语文还是数学，或是写作、美术等等，可以随时开班，根本无法形成自己独有经营模式。但发展到一定程度后，便发现已经触及“天花板”了，向上发展的空间没有了，如果此时不及时地寻找突破口，就只能等死。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 64pt; TEXT-INDENT: -36pt; mso-list: l1 level1 lfo1; tab-stops: list 64.0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-family: 宋体"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">二、<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">进入传统教学方式的误区。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.5pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">以英语教学为例。现今的家长让孩子学习英语，要么是为了提高考试分数，要么是跟风，究竟要学多长时间，学一年能达到什么程度、学二年能达到什么程度</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">------</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">，家长们一无所知。确切一点说，传统教学的英语教学是在教孩子的写作能力而不是口语能力。作为家长的我，深知我们的孩子现在不需要学习写作能力，而是希望孩子能在两三年内实现口语交流，便达到目的了。试想，我们中国的国语教育从小学到初中再到高中、大学每天都在学，即便这样，有的人大学毕业后，仍写不出一流令人满意的论文。而我们的国学知识，恐怕穷其生也难知一二，英语知识何尝不是如此呢！别忘了，我们的国学教育是为了培养更多的鲁迅、老舍。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.5pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">鉴此，我认为</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">A</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">校如果想实现跨越，就要从以下几点着手改进，实现初步战略转移。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 85pt; TEXT-INDENT: -36pt; mso-list: l1 level2 lfo1; tab-stops: list 0cm"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-fareast-font-family: ''"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">1、<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">发挥自己的优势：</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: "><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">英语教学是</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">A</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">校的强项，而</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">A</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">校就应该将其发挥淋漓尽致，在以后的宣传工作中重点强调我们是英语的专门教学机构，但这并不是要马上砍掉其它杂项，毕竟其它课程目前的利润还很可观，这些杂项可以慢慢退出。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 85pt; TEXT-INDENT: -36pt; mso-list: l1 level2 lfo1; tab-stops: list 85.0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-fareast-font-family: ''"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">2、<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">改变教学方式：</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">在以后的宣传工作中明确告知家长，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">A</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">校的宗旨就是为了让更多的孩子在最短的时间内可以实现口语交流，而非培养他们的写作能力。请注意，此处是提炼卖点！正如所有的牛奶都有补钙的功效，但是如果你先提出“高钙”的概念，就会大大吸引消费者。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 14pt; mso-char-indent-count: 1.0"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">具体操作方式：</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 64.5pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo2; tab-stops: list 64.5pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-family: 宋体"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">一、<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">采用年级制：</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">一年级：传授最基础的英语知识。仍由</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">XX</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">校长及其助教传授。这时学生们根基太浅，需要耐心教学，需要辅之以汉语。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">XX</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">校长在这方面做的非常优秀。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.4pt; mso-char-indent-count: 2.03"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">二年级：进一步巩固。授课者可以请一些国内业界的英语授课能力较强者担任，而此时的学生们在听课时，还需要辅助一些国语的解说方能听懂，但此时，要培养孩子们逐渐摆脱国语的解说辅助功能，慢慢提高能够听懂老师的英语解说的能力。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 1.5"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">三年级：实现口语交流。授课者完全由外教担任，这时已不需要再教学生们更深的课程，就是要求外教带领学生们不断地加强口语训练，纠正孩子们的发音及加强语言组织能力，为学生们提供一个完全英语化的交流环境，这样，将大大提高学生的口语能力。一个无任何英语基础的人，如果在英国住上半年后，自然而然就会说英语了，这就是环境的重要性。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 64.5pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo2; tab-stops: list 9.0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-family: 宋体"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">二、<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">易名：将</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">A</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">校更名为“</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">WWWW</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">英语学校”，突出自己的专业性。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 64.5pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo2; tab-stops: list 64.5pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-family: 宋体"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">三、<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">宣传：在学校的宣传活动中，明确告知学生、家长，在我们学校学习三年后即可实现口语交流，同时也突出自己有别于其它学校，学生们也可非常清晰地了解自己可在一年学到什么程度，二年学到什么程度，三年学到什么程度。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 64.5pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo2; tab-stops: list 64.5pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-family: 宋体"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">四、<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">教材：根据</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: ">XX</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">校长及其教学班子这么多年的办学经验，总结自己的教学心得，并参考其它教材，编写出教程安排，相信不是什么难事，因为他们最清楚哪些课程是学生们必须熟知的，哪些是了解了即可的。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 64.5pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo2; tab-stops: list 9.0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-family: 宋体"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">五、<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">效益分析：</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 85.5pt; TEXT-INDENT: -36pt; mso-list: l0 level2 lfo2; tab-stops: list 85.5pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-fareast-font-family: ''"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">1、<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">经济效益：</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 85.5pt; TEXT-INDENT: -36pt; mso-list: l2 level1 lfo3; tab-stops: list 85.5pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-family: 宋体"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">（1）<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">由于专业性强，以及学习目的明确，生源会大大增加，这样就可以无限增加班级，甚至可以实现连锁经营。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 85.5pt; TEXT-INDENT: -36pt; mso-list: l2 level1 lfo3; tab-stops: list 85.5pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-family: 宋体"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">（2）<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">由于教材自主编写，如果条件允许，还可以推出教材和光盘。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 85.5pt; TEXT-INDENT: -36pt; mso-list: l0 level2 lfo2; tab-stops: list 85.5pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-fareast-font-family: ''"><SPAN style="FONT-FAMILY: ; mso-list: Ignore">2、<SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">社会效益：</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: "> <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">随着学校发展规模的不断壮大，会增加更多的就业岗位，减轻社会压力，甚至有可能吸引政府的财政支持。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></P> 教育战略不错哦，现在私立大专院校越来越多了，经营战略就显得尤为重要 。
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