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applewnana 发表于 2008-11-7 12:45:26

珠宝策划方案[原创]

<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">2008</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">11</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">月活动策划方案</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 15pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: '';"><span style="mso-list: Ignore;"><font face="">一、<span style="FONT: 7pt "";">     </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">活动主题：为爱，炫耀一生！</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: '';"><span style="mso-list: Ignore;"><font face="">二、<span style="FONT: 7pt "";">     </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">活动时间：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="">11</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">月</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="">8</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日——</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="">28</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: '';"><span style="mso-list: Ignore;"><font face="">三、<span style="FONT: 7pt "";">     </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">条幅（立柱）内容：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: '';"><span style="mso-list: Ignore;"><font face="">四、<span style="FONT: 7pt "";">     </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">促销内容：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: '';"><span style="mso-list: Ignore;"><font face="">1、<span style="FONT: 7pt "";">          </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">钻石赠品：“银冬暖礼”；</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: '';"><span style="mso-list: Ignore;"><font face="">2、<span style="FONT: 7pt "";">          </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">购钻石反白金券；</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: '';"><span style="mso-list: Ignore;"><font face="">五、<span style="FONT: 7pt "";">     </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">文案内容：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: '';"><span style="mso-list: Ignore;"><font face="">六、<span style="FONT: 7pt "";">     </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">宣传方案：预告广告、电视报、晚报</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-fareast-font-family: '';"><span style="mso-list: Ignore;"><font face="">七、<span style="FONT: 7pt "";">     </span></font></span></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">活动布置</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="">1</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、门面贴喷绘、条幅、门柱</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="">2</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、店内布置：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="">3</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、展柜布置：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="">15</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">分以上六爪镶皇冠女戒陈列集中摆设；</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="">4</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、礼品摆放：</span><span style="FONT-SIZE: 14pt;"><font face="">
</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">集中摆放，突出活动氛围；做好管理。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="">5</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、门外红地毯，鲜花拱门，立柱，营造活动氛围</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="">6</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">、音乐</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><font face="">/</font></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">店内广告片：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 1.3pt 0pt 0cm;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">广告文案：</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 1.3pt 0pt 0cm;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">因为爱你，所以总炫耀你！丽都经典皇冠火彩钻戒——为爱，炫耀一生。经典的，才是永恒的——钻石恒久远，一颗永流传，丽都珠宝。</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></p>

mls2009 发表于 2008-11-7 14:54:53

<p><font size="5">“银冬暖礼”时节,新婚的人也越来越多,正是珠宝销售的好时候.</font></p><p><font size="5">对于结婚人的购买行为是刚性消费,一定抓住时机哦.</font></p>

不会飞的鸟 发表于 2009-1-12 15:56:47

<span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">"购钻石反白金券",个人觉得以现金券形式不如送礼品券来得实际.</span>

林芝发表于 2009-2-20 19:59:29

学习了，最近也在策划活动

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