[原创]习惯的转化
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face=""> </font></span></span><span style="FONT-SIZE: 16pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">习惯的转化</span><span lang="EN-US" style="FONT-SIZE: 16pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; mso-char-indent-ｃｏｕｎｔ: 1.5;"><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">人们每天刷牙两次</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">烟民每天抽白沙烟两包</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">网迷每天上网数小时，美国人每天都喝可乐</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">```````` </font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">习惯能产生巨大的力量来拉动销售吗</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">?</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">答案是肯定的</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">消费者的习惯能成就伟大品牌</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.<p></p></font></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; mso-char-indent-ｃｏｕｎｔ: 1.5;"><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">那么消费者的消费习惯怎样通过广告来养成呢</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">?<p></p></font></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; mso-char-indent-ｃｏｕｎｔ: 1.5;"><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">记忆习惯的养成</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">广告主通过投放高密度高频次的广告和进行有效的广告公关刺激消费者记忆</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">这个刺激的过程应是不断重复的</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">才能在消费者的记忆心智中打上深刻的烙印</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.<p></p></font></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; mso-char-indent-ｃｏｕｎｔ: 1.5;"><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">体验</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">当一个产品给消费者留下深刻的记忆</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">消费者在购买该类产品时</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">记忆的力量会不断地自发地对消费者进行劝说</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">直到消费者购买该产品为止</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">此时</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">消费者开始了对该产品的体验之旅</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">这时</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">产品应该做的</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">就是让消费者拥有一个满意的体验之旅</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.<p></p></font></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; mso-char-indent-ｃｏｕｎｔ: 1.5;"><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">消费习惯的养成</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">人们总是追求美好的事物</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">更相信和珍惜它们给他带来的美好感觉</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">人们在决定尝试一件新产品时</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">内心总是充满恐惧和不安的</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">除非同类新产品确实有比之更突出的优点</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">人们喜欢和需要这种既有的安全感来排遣掉心中的恐惧和不安</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">人们会一如既往的消费该品牌产品</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">这样</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">消费习惯就养成了</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">,</font></span><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">伟大的品牌也就从此诞生</span><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">.<p></p></font></span></p><p></p><p></p> 赞成观点
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