[原创]仁达方略房地产集团企业文化案例
<p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span style="FONT-SIZE: 24pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">仁达方略<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span style="FONT-SIZE: 24pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">××集团企业文化案例<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0pt; TEXT-ALIGN: center; mso-line-height-alt: 19.0pt; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 24pt; COLOR: #990000; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p> </p></span></b></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“××耕心”工程</span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><font face=""></font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">命名释义</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0pt; TEXT-INDENT: 42pt; LINE-HEIGHT: 150%; mso-char-indent-count: 3.0;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">在变幻莫测的经济大潮中，某著名人敏锐地感觉到企业文化的重要性，认为二十一世纪的竟争将是知识的竞争、文化的竞争，企业文化将是企业发展的推动力，是一种新型的生产力，因此某著名人把塑造企业文化作为当务之急，冀望通过本次活动为某著名的企业文化注入新的活力，为下个世纪的再创辉煌打下坚实的基础，“××耕心”工程因此应运而生，此命名实际上也表达出某著名的每位员工身上都能体现出某著名企业文化的精髓，</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><font face="">"</font></span><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">××</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><font face="">" </font></span><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">指某著名集团</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><font face="">12000</font></span><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">多人的员工队伍，昭示了某著名雄大的实力和丰富的人力资源，“耕心”</span><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><font face="">
</font></span><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">是指要把企业文化的种子散播在每位员工的心田，让它开花结果，发展壮大，“耕”字更是画龙点睛之笔，“耕”有深耕细作之意，寓意本次活动将不仅不会流于形式，而且会踏踏实实的展开，要使每个员工参与其中，将大家的心凝聚在一起，塑造出一种良好的、富有个性的企业文化氛围。另外，该命名气势宏大，精致典雅，在音韵上读起来铿锵有力，极富感染力和煽动性，较易记忆和流传。</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“做最好的”</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0pt; TEXT-INDENT: 42pt; LINE-HEIGHT: 150%; mso-char-indent-count: 3.0;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“要做就做最好的！”。“做最好的”不仅是生产最好的产品，还包括制定最好的战略，提供最好的服务，树立最好的形象等等，可以涵盖企业行业的方方面面，必将成为所有某著名人不断追求的最高目标。</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">××耕心工程</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">基本理念</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">经营目的：做世界知名品牌，创国际一流企业</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">经营定位：以制冷产业为主，创造市场，创造核心技术，</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">领先同行，多元化经营的跨国集团</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">经营理念：某著名集团完美宣言</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><font face="">( </font></span><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">一分某著名，十分完美</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><font face=""> )<p></p></font></span></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">人的形象：成熟化、专业化、国际化</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">事的形象：制度健全化、管理规范化、决策明晰化</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">营运流程化、质量标准化、服务亲善化</span><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0pt; LINE-HEIGHT: 150%;"><span style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">物的形象：精品、经典、金牌</span></p><p class="MsoNormal" style="MARGIN: 0pt;"><span lang="EN-US"><p><font face=""> </font></p></span></p>
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